Essentials of a “Mad Men” Copywriter

  • Start with research
  • Understand your audience
  • Be unique and different
  • Commit to your writing
  • Always be advertising

If you didn’t love Mad Men, I don’t even know how to talk to you.

Mad Men ended this Sunday after 7 incredible seasons…

…which is a terrible blow to copywriters worldwide. Thanks to Mad Men, my sister knows what I do. Thanks to Mad Men, marketers get that copywriters belong with the design team in the creative lounge. Thanks to Mad Men, I have an ever-so-slight addiction to drinking, smoking, sleeping around, changing my identity and selling stuff.

In honor of one of my fave TV series of all time – right up there with Six Feet Under – we’ve compiled all the best copywriting lessons from Mad Men to create the following infographic, which we hope you love the way Peggy loves Stan. (Still not sure how I feel about that.)

Mad Men Crash Course in Copywriting - Infographic for Copy Hackers


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