There's a rule in creative writing that you should always show rather than tell. So you wouldn't write: "The tall…
In this post, Joanna and I want to know what YOU think about 5 SEO agency sites – by giving…
My first startup was a realtor rating site called What Customers Say. On the home page for What Customers Say,…
None of your competitors are converting 100% of their traffic. And none of the sites or the businesses you look…
NOTE: This post is grounded in what you’ve shared with us in the persistent poll on Copyhackers.com. Based on 273…
NOTE: Case study with test results included below. When I was doing my MA thesis on persuading users in ecommerce…
5 Types of Tone in Writing: Innovative Expensively elegant Energetic Irreverent Dependable Updated June 8, 2023 Your message is what…
It's easy to hate email marketing. It's easy to look at your inbox, scroll through 100s of messages from companies…
Here's a lie that feels like the truth: "A mother is a person who, on seeing only 4 pieces of…
This week, the front page of Hacker News was filled to the brim with stories* about how much cold, hard…
We all wish we could spend $50,000 to hire an awesome design agency for every new idea we have. But…
Here's what we've all allowed ourselves to believe: selling is tacky. If you have brains and a great product or…
Running split tests is addictive. You develop a theory about something that’s not working as hard as it could be…
Eliminating Friction Words From Your Button Copy Button copy is the site of conversion and deserves attentionThe words you choose…
As we move into the holiday season (and as I realize, with that opening, that this post is not going…
Stripe Review from a Non-Developer Responsive customer supportEasy to implementStripe is for non-technical biz owners too This is the abridged…
If you watched the vice presidential debate last week, you may remember our dearly beloved Moderator Martha grilling the candidates…
I hear this question being asked all the time -- even from seasoned marketers who know how to run an…
That is the look of disappointment. Disappointment at what your testing tool is reporting -- versus what you're actually seeing…
Save Time and Money: People Want One or the Other When you’re paid by the hour, every hour spent is…
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