A few months ago, a perfectly nice fellow named Michael wrote to me with a problem... He was launching an…
Planning content. Writing content. Editing content... Tracking and updating content... Making sure all your content and the messages your content…
People love a good live teardown. It was super-fun to do teardowns at Microconf in Vegas. And I've had loads…
What if I told you that you can increase page traffic without using spreadsheet magic... or any fancy + expensive…
Odds are your website is flooded with irrelevant copy... Overrun by it. Infested with it. Visitors are coming to your…
Meet the Panel: We asked these 8 app pros for their best tips on how to promote an app DANIEL…
4 Persuasive Copywriting Techniques Rhyme - You'd remember this point better if it rhymed Bizarreness Effect - Unusual material is…
When it's time to write a landing page, do you start by drafting the headline? If so, you're doing it…
Who would dare to blaspheme what is arguably the ultimate technique for optimizing one’s website copy? Surely Joanna wouldn’t let…
This week's post is written by Heather Anne Carson of Onboardly, where startups flock for PR help. Hint of the…
TMI = Too Much Information Time and again, we see long copy outperform short copy in split tests... But long…
After nearly 2 months of prep and execution time, Joanna and I just wrapped-up the final A/B test for our…
You've wondered how to inject a little personality into your copy... And we've talked about writing with tone before (right…
By Joanna Wiebe Subscribe for free weekly tips here and get notified when my course opens PPC ads need 'em.…
Back in March, I spotted this email subject line among dozens in my inbox: "Free Beer!" I quickly opened the…
This week, Lance and I are at Microconf (#microconf) with 170+ micropreneurs and generally awesome peeps. If you don't know…
LAST UPDATED ON MAY 11, 2020 Long-form sales pages are ugly. At least, that's their reputation. Even though long-form sales…
At Copy Hackers, we recommend most startups use their unique selling proposition - or value proposition - as their home…
How to Write Great Body Copy List features, benefits, claims and facts in an engaging wayAnswer “So what?” - give…
Today Joanna is presenting at one of Unbounce’s popular “unwebinars”. Her topic? “Copywriting That Converts”, of course. If you’re unable…
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