After your headline, your call to action (CTA) is the most important element on your website. How many times have…
The Ultimate 101 List of Copywriting Awesomeness For Startups & Small Bizzes That Want to Write Sweet Web Copy... Sans…
K, so, I dunno about you... but Mariah Carey doesn't inspire me to work harder. Yet all the "songs for…
Of course I'm not suggesting for a moment that your own testing efforts aren't doomed as well, but you're here…
After The Verge published Scamworld on May 10 and Frank Kern responded with a Facebook post about it, it was…
Ever feel like you're becoming a bit of a... diva? You should. It feels great. :) My hubby says I'm…
Today, Ankesh Kothari over at SuccessNexus posted an interview with me as part of his weekly series, "5 Questions with…
How to Become a Freelance Copywriter Prove you’ve done this work before Only do work worth talking about Choose a…
I talk pretty constantly about one simple but uber-critical component of any brand, product or company's messaging: the value proposition.…
If you're reading this, you probably already know that social proof (a la testimonials) is major for copywriting success. You…
9 Steps to Write Your Ultimate Home Page Headline Check out the guest post I wrote for the KISSmetrics blog:…
I'm an angry copywriter. I hide my deep, intense, dragon-warrior anger a lot on this site and in my books…
What the hell does copywriting have to do with testing, you ask? Only everything. Okay, that's dramatic. It's got a…
Not everything in the world is right for everyone in the world. Your product or service is not right for…
Why Your Phone Number Should be on Your Website To boost trustTo close more salesTo reduce prospect anxiety Most tech…
Let me give you a good reason why people don't quit smoking. It's not just because cigarettes are addictive. That's…
Break Conversion into Its Core "Ingredients" to Understand How & Why Your Customers Buy The Marketing Experiments conversion formula has…
One of my startups-in-progress is called Meetalytics, which takes meeting data from Outlook & Gmail and turns it into an…
On October 26, 2010, Shereef Bishay - of BetterMeans and the recently launched ClassParrot - told the HackerNews community about…
What's the most overused and misunderstood formatting style (or glyph) in the copy world? Sean D'Souza of Psychotactics once wrote…
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