What the hell does copywriting have to do with testing, you ask?

Only everything.

Okay, that’s dramatic. It’s got a lot to do with testing, though. After all, before online A/B testing, there were millions of offline tests running in the direct mail world.

Some of the greatest testers of all time were and are copywriters. And vice versa.

Which is why I created this simple poster – which Laura Callow shared at eMetrics in 2011 and will share again in 2012 – to help copy + testing noobs out! Enjoy. 🙂

ab testing and copy hacking