As our second challenge of 2015, we're launching a brand new business called Snap. It's a spin-off of Copy Hackers…
In the first of this 4-part series on the challenges we're posing for ourselves - challenges we hope you accept…
Tens of thousands of freelance copywriters, designers and developers are on Elance.com and Freelancer.com. But how many of them are…
Workers switch task as often as every 3 minutes, and they can take as long as 30 minutes to settle…
Jobs to Be Done is the secret behind many a great new product. But have you thought of using JTBD…
After hearing Jay Abraham give this useful tip - to find great copy in Amazon reviews - we put it…
The promise of A/B testing is so enticing... but is the reality anywhere close to the promise? In this guest…
Ogilvy said, "When you have written your headline, you have spent eighty cents out of your dollar.” But what about…
How long should your pages be? People talk a lot about the power of long copy... but, from time to…
The road to naming your product or business is not unlike the road to Hell - paved with good intentions,…
Most startups pay less than $3995/mo to lease office space. But new B2B SaaS solutions targeted at online marketers are…
What if someone told you they had 4 sure-fire tricks to optimize a pricing page? And what if that person…
What if you could persuade the world to start protecting child brides? Or you could persuade your visitors to sign…
Consumers are naturally curious - which is why the concept of the "curiosity gap" works so well in marketing. But…
You can uncover hugely valuable data about your site experience and UX thanks to usability testing. The creators of our…
There's a fine line between marketing and creating propaganda. In this short post, see similarities between wartime propaganda posters and…
A bullet list is the go-to formatting "style" for scannable web copy. But all bullets lists are not created the…
Beating a bad page is pretty easy... but how do you push your copy and design further to outperform a…
If you're thinking of hosting a webinar (or five) this year, you're not alone. Make your webinar invitation emails stand…
No matter where you stand on the debate, it’s clear to us that when done well, pop-ups can drive conversions…
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