Growth Marketing

Are Webinars Part of Your Growth Hacking Plan This Year?

At the end of 2013, Unbounce hosted a great webinar on… hosting webinars

They’ve used webinars to grow like crazy – and they recommended others do the same.

It appears others were listening. Webinars are everywhere. Which means webinar marketing is everywhere – especially in our inboxes. On January 21 alone, I received:

3 webinar invitations

2 webinar reminders

1 “thank you for attending our webinar”

1 post-webinar recording (for a webinar I didn’t attend)

And that was just in my Primary tab in Gmail.

Who knows what was sitting inside my Promotions tab.

This isn’t an unusual amount of webinar-related emails, either. On Jan 20, I got 4 webinar emails. On Jan 8, I got 3. Every single day, I get at least 1 webinar email. I also get emails and course invitations about “mastering webinars” for business.

Webinars. Are. Everywhere.

And the more businesses try to lure prospects in with webinars – or Twitter chats – or Google Hangouts – the harder it’s going to be to make YOUR webinar invitation stand out in inboxes.

So you’ve gotta do more than just host a great webinar. You’ve gotta get your webinar email marketing right…

Email invitations are responsible for 58-64% of webinar registrations, compared to social media and search, at about 15%. More here

How To Make Your Webinar Invitation
Stand Out In Inboxes

Promoting your webinar via email all hinges on this 1 thing: getting your webinar invite right. If you don’t do that, no fancy follow-up marketing (which we’ll get into) will matter. Because you won’t have any registrants.

So let’s start in the inbox itself…

As with all emails, the first 2 things you’ll need to get right are:

1. From name

2. Subject line

This is not as easy as it sounds. In fact, if it feels easy, you’re doing it wrong. 


The following From names are pulled from my “Webinar Marketing” swipe file and categorized into these 4 basic groups:

1. Uses a person’s name

2. Uses a corporate brand name

3. Uses a person’s name + a brand name

4. Uses a corporate brand name + the word “Webinars”

Check out the From names businesses are using:

A Person’s Name

David Siteman Garland

Daniel Levis

Jon Morrow

Jeff Goins

Ryan Engley

Perry Marshall

Michael Stewart

Dan Norris

Lawrence Bernstein

Jon Benson

Laura Roeder

Racheal Cook

Dan McGaw

Ramit Sethi

A Brand Name

ion interactive





MIT Sloan Management Review

Bing Ads

Hay House World Summit





Marketing Sherpa

A Person’s Name + A Brand Name

Ryan from Unbounce

Dan at KISSmetrics

A Brand Name + “Webinar”

Marketo Webinars

Globoforce Webinars

LogMyCalls Webinars

So which option should you use?

Traditional businesses would find safety in numbers and go with Personal Name or Brand Name. But the obvious answer is to test it.

Testing From names is both easy and effective (see study), so it’s a no-brainer to test your From name – especially given that From name tests have shown >40% increases in opens and >10% increases in clicks on standard emails (i.e., not specific to webinars).

I attend a lot of Marketing Experiments webinars, and I’ve noticed that they test their From names. Here are the 2 I received recently for the same campaign:

MarketingExperiments WebClinic


(Note that I received both emails because I’m subscribed with 2 email addies.)

Although I haven’t seen Marketing Experiments publish the results of that From name test, I have since only received emails from them that use “MarketingExperiments WebClinic” as the From name. Which leads me to believe that that From name performed better. Which leads me to believe that including “Web Clinic” or some high-value version of “webinar” in your From name could go a long way.

That said… for startups… I can’t see why you wouldn’t use either your personal name or a combo of your name + your brand, like Unbounce and KISSmetrics sometimes do. (And like we do!) Webinar invitations, like all emails, are viewed increasingly on mobile devices, with 2014 data showing 15 to 65% of all emails opened on a mobile device – and it’s the rare business name that gets mobile users excited to tap.

People like to hear from people.

As you’ll note in the lists above, many of the people who are using their own names are actually the faces of their brand and are active email marketers. So:

– Unless your regular emails have terrible open rates, you should use the From name your subscribers are used to seeing in their inbox

– If your brand really is about you, not your company name, use your first name

– If you’re socially active online with your real name more than your company name, use your first name

Dan Norris may represent WP Curve, but his audience is more likely to recognize and respond well to a webinar invitation from “Dan Norris” than from “WP Curve”. Ramit Sethi’s I Will Teach You to Be Rich is a very well-known brand… but is it as well-known as the name Ramit Sethi?–would people be more likely to open a webinar invite from Ramit Sethi or from I Will Teach You?

As much as people like to hear from people, we also trust certain brands to give us top-notch information. KISSmetrics is one of those brands. So is Unbounce. Combining your human name with your startup’s business name could boost your opens…

When testing regular names (Ryan Engley) vs. branded names (Ryan from Unbounce), the branded names saw unanimous lifts to open rates and click rates. In one test, the average open rate climbed about 9% but the click rates climbed 40%!

Think about your brand.

Do people know you… or your company’s brand name… or both? Test to find out what resonates with them.

Advanced “From” Test for Webinar Invitations: Jeff Herring is an info marketer who holds a lot of webinars. He adjusts his From name for every webinar he hosts, based on the topic. So although his subscribers will sometimes see “Jeff Herring” in their inboxes, they’ll also see “Jeff | The ETM Webinar” or “Jeff | Coming Up…” or “Jeff | Special Guest Webinar”. A similar strategy could be worth a test for you…


You didn’t come here to read about obvious subject lines, so let’s skip past the “join our webinar” nonsense and talk about the standout webinar invitation subject lines in my swipes. (More about subject line essentials here.)

These are the best I’ve seen… plus why I think they’re great…

FROM: Laura Roeder

SUBJECT: you’re wasting time (so I’m holding a webinar about it)

This subject line is one of my faves ever because:

  • It leads with “you” (which is always solid for attention-grabbing)
  • It leads with a common pain for Laura’s audience
  • It’s visually broken into 2 parts, thanks to the parentheses
  • It clearly presents the webinar as the solution to the pain
  • It positions “webinar” at the tail end, which is a good call for people who are already busy – lead with the benefit, not the product
  • It’s lower-case, which often feels more personal / less corporate

The only thing I’d do differently with Laura’s subject line is test an alternative to the word “webinar”, which sounds lower-value than something like “web clinic”, “workshop”, “web seminar” or “35-min online smackdown”.

FROM: MarketingExperiments WebClinic

SUBJECT: How Many Columns Should I Use? New research suggests the best column layouts marketers should use for their pages

Here’s what’s most swipe-worthy, IMHO:

  • Although it’s long, it’s visually broken into a headline and a subhead… so scanners notice the Title Case ‘headline’ and then easily read the supporting ‘subhead’
  • Its effectively written in the first person – this is tough to do in subject lines
  • It leads with a question
  • The research is identified as “new”
  • We’re told whom it’s for – i.e., marketers – which could make it hard for marketers to ignore

FROM: Dan McGaw

SUBJECT: 11 Obvious A/B Tests To Do Today

Testable ideas for your consideration:

  • It doesn’t even use the word “webinar”, which means that people who’re fatigued by webinars won’t be turned off
  • It reads like a great, highly actionable blog post title
  • It creates a sense of urgency by using the word “today”

(Note that this is an email from Dan at KISSmetrics.)

Should You Mention “Webinar” In Your Subject Line?
Not only are inboxes becoming flooded by webinar invitations, but it’s no secret that a lot of webinars are thinly veiled sales pitches. To avoid that association, split-test the presence vs the absence of the word “webinar” (or its synonym) in your subject line. To improve on that association, split-test referring to your webinar as a “private webcast”, as Ramit Sethi has done.

Remember: Your webinar invitation doesn’t have to sound like a webinar invitation; people are looking for solutions, not webinars. (More about split-testing subject lines here)

Use This 7-Part Email Campaign for Your Webinars

I’ve mentioned my swipe file already. I keep almost every email I get, and I move the best or most standout emails into specific folders for easy swiping when I need ’em. I’ve used my massive swipe files to track the email campaigns that top online marketers are using to promote their webinars.

The simplest webinar marketing campaign is divided into these 3 parts:

 1. Send webinar invitation email to your whole list, with goal of getting signups

i. Registrants get confirmation email

2. Send webinar reminder email to your whole list, with goal of getting signups

i. Registrants get reminder email X hours before webinar

3. Send recording email after the webinar

That’s perfectly fine. But it’s not exactly the growth hacker thing to do – it’s almost bland, isn’t it?

There’s more you can do. This is the 7-part campaign comprised of what masters (like Amy Porterfield and Ramit Sethi) regularly do to promote their webinars:

1. The teaser
If you send out a newsletter regularly – or semi-regularly – add a webinar teaser in your email body copy. Tell your readers that you’ve got a webinar on X topic coming next week – but say little more than that about it. You’re trying to pique your readers’ interest, so tease them with a newer / faster / better solution to X pain – and for the love of Pete, do not tell them what the solution is! Give them an open loop to close. Tease.

2. The PS “save the date”
In your next email, reveal the date of your upcoming webinar, with a reminder of the teasing thing you told them before.

3.  The registration invitation
There are 2 ways I’ve seen this go. One, you can send a webinar registration invite 2, 3, 4 days before the webinar, to allow plenty of time to sign up. Two, you can send a webinar registration invite the day of the webinar, to amplify urgency; if you go this route, you’ll want to make it clear in your subject line that this webinar is happening tonight.

4. The hours-before registration invitation reminder
This is the last shot you’ve got to double your registrant list. To squeeze the most out of this email, consider segmenting your list to target your message, like so:

Segment A: People who opened Email 1 and Email 2 but did not click. Ask them to tell you what’s holding them back. If you get a handful of responses, you can learn a lot about objections to attending your webinars. Perhaps you’re holding them at the wrong time of day? Might it make sense to play a recorded version of the webinar at a time that works halfway across the world?

Segment B: People who opened Email 3 but did not click. Make it easy to register in this email! Lead with the link to register, repeat it at the bottom, and between both links add some anxiety reducers and objection stompers:

– It’s free, and you won’t be pitched throughout
– Get the latest data on [insert topic] – like [insert teaser data] – Over 500 startup founders are registered and gearin’ up to talk [insert topic] – This is the best content I’ve got to share, and I’m giving it to you free
– Only registrants will get a savings code
– It’s only 35 minutes, plus a LIVE Q&A with time for at least 7 questions
– If you’d rather watch the recording, you’ll need to register to get it

Segment C: Top-rated subscribers (e.g., 4+ Stars) who did not open (or who did not click) the last 2 emails. They’re into your stuff, so what is it about this webinar that they’re not interested in? Remind them of the quality of your materials, encourage them to register so they can at least get the recording… and finish with a somewhat emotional signature – like “Hoping I can help you today”.

The more you segment, the more effective it can be to personalize your subject line. This is because you can say something more specific that you know to be true for the recipient. Compare “Joanna, find out how to host better webinars” to “Is there a reason you haven’t signed up for today’s webinar, Joanna?”

5. The “it’s happening now” reminder
This goes out to everyone – but only if they can still register and hop on the webinar or into the hangout. The last thing you want to do is march them up to the top of the mountain and show them all the things they can’t have. When 40% of registrants are no-shows, a little nudge never hurts.

6. The post-webinar recording email, with a deadline to view
Okay, I learned this from Amy Porterfield, and although at Copyhackers we don’t hold a lot of webinars, this trick worked really well for our last one: only make your webinar recording available for a short period of time. Although 39% of registrants watch webinar recordings, if you want them to act on something in the webinar, give them a reason to make watching a priority.

I believe Amy’s recordings are good for 1 week, and I’ve seen Ramit Sethi shut recordings down 24 hours after this email goes out.

NOTE: If you told people that they have to register to get the recording, this email and the next one should only go to those who registered.

7. The “X hours left” reminder of the deadline to view
Last-minute reminder emails are always effective. Tell people they’ve got X hours to download or watch the video… and be sure to give them enough notice that they can watch the whole thing. (Tell them how long / short it is.) If an offer code is available in the webinar recording, tell them so. Give them the top reasons to watch it now – before it’s gone for good.

Write Compelling Invitations

Your webinars are free… but that doesn’t mean people will rush to sign up. Free isn’t the lure. The incredible content – worth paying for – is what they need. The incredible solutions to their enormously painful problems. That’s how you have to think when you’re writing your invitations. Think in hyperbole. But then write your email in a credible, believable and non-scuzzy way that will lure people in.

I’m not going to try to teach you how to write emails in this post. You should learn that in Colin’s course at Customer, Chris’s course at Vero or via the tips Jordie shares at EmailMonday.

Instead, here are my favorite webinar invitation emails, ready for your swiping pleasure. Note that they all have these things in common:

  • They have a single goal and purpose: get webinar registrations
  • They’re largely text-based (i.e., HTML no images)
  • They don’t look like newsletters – no headlines, etc
  • They’re written as 1-to-1 or me-to-you

FROM: Laura Roeder
SUBJECT: please don’t waste another second – do me a favor and steal my plan

Laura Roeder Webinars - Email Marketing

FROM: Jon Benson
SUBJECT: INSIDE: Advanced Sales Funnel Creation Secrets

Jon Benson webinar invite

FROM: Jon Morrow
SUBJECT: Just because I love you (open before Monday)
Jon Morrow Webinar Invitation Copywriting

FROM: Ramit Sethi
SUBJECT: Learn how to master your time (my free, private gift to you)
Ramit email copywriting for webinars

TIP: Don’t write from scratch. Start by typing out your favorite email and then editing it until it’ll be perfect for your customers…

UPDATE MAY 31, 2015: This new service is available to promote your webinar. Give it a shot >

Keep Them Coming Back with These Webinar Content Tips from the Masters

To be clear, I don’t teach content creation; I teach conversion copywriting. So I’m not going to tell you what makes KILLER webinar content… If you want that, Ryan at Unbounce did a sickly epic post on great webinars, so you should click here to read it

What I can tell you is that marketing your webinars like a pro will only work twice if your webinar content is fantastic; if your content sucks, kiss your subscribers goodbye. It takes 1 crummy webinar to turn peeps off and compel them to unsubscribe.

And so, purely as someone who’s watched a shit-ton of webinars in the past 7 or 8 years, here are some masterful tips for hosting a great webinar…

Dive Into It! Start With A Bang

When Unbounce hosted me for this unwebinar last year, we crammed 4 actionable tips into the first 4-ish minutes. Although the majority of your registrants show up around the 9-minute mark (and stay until 40), this approach brought us tons of great tweets. Assume that first-time attendees will worry they’re not gonna get much out of your webinar – and prove them wrong instantly, turning them into fans.

Keep It Short

I keep attending Marketing Experiments webinars / web clinics because they cap out at 35 minutes. An objection to attending webinars is length. Compress your topic until it’s super-tight.

Encourage Audience Participation

I LOVE doing this as a webinar speaker. GoToWebinar is setup to take questions and feedback from your viewers, so give them ways to add to the conversation. In our case, we show 2 copy treatments on the screen and get viewers to tell us which one they think performed best – then we read out the responses as they come in (which is fun when they’re lightning-fast). Yes, we swiped this from Marketing Experiments because they are genius.

Create a Dialogue with 2+ Speakers

Unbounce not only brings in super-relevant speakers, but Ryan also chimes in throughout the webinar, making it feel more like a conversation or a podcast than a boring seminar.

Get Someone to Monitor Twitter

Another Unbounce tip! They’ve got someone monitoring Twitter and taking questions. If you’re a 1-person show, can you get a friend or family member to help you out for the webinar? Or can you record the bulk of the webinar, do your intro/outro live, and spend the webinar doing your own support?

Tease About the Next Webinar (Open Loop)

Lastly, courtesy of Marketing Experiments, if you’ve got another webinar planned, encourage attendance with a clever teaser. I don’t mean to tell people you’ve got “something juicy” coming. Use the Open Loop persuasion technique: ask them a question, get them to weigh in with their answers, and tell them you’ll reveal the answer next time. Do this in the last 90 seconds instead of a pitch, and see what happens.

To Summarize

Test your webinar email From name

Test your webinar email subject lines

Don’t write from scratch! Start with a fave email

Use a 3-part or 7-part campaign series

Don’t suck


About the author

Joanna Wiebe

Joanna Wiebe - Copywriter and author of "Copyhackers"

  • Ok so I’m 3 years late, but just read this now while searching for some best practices about webinars. Agree with others, it’s a great resource, thanks Joanna! I’ll be swiping some of these ideas for my WAAAAAY overdue first SEO webinar 🙂 Cheers.

  • Shah Smrity

    How long do you think one should start promoting about their webinar?

  • Michael van der Roest

    Awesome stuff. I don’t like joining webinars because of the monotonous themes and content (nothing seems new). Most of all, i like the “Webinar Content Tips from the Masters.”

  • ORSunshine

    I would love to see some stats around the standard registration rate compared to clicks. We send our email invites and get the majority of registrations from them. But sometimes the number of people who actually register once they get to the reg page is below 2%. Anyone have stats on that?

  • Thanks. Looking forward to testing out my from name. Best! – L

  • Would it be icky to say I have a complete pro crush on you because of what I learned from this article, Joanna? I almost don’t want to share this it’s that good. But I will, because it’s that good. Thank you!!!

  • Awesome post!!! Super informative with great examples. Thank you!

  • This is one of the most rich, actionable blog posts I have ever read. Great examples. Thank you!

  • Thanks for using me as an example! I love your suggestion to replace “webinar” with a different term, we actually do that on a lot of our opt-ins and will try it out for the next live webinar!

  • I love these rock solid suggestions for making sure you employ a campaign instead of just a single invite and the one about modeling instead of starting with zero words on the screen. Awesome guidance!

    Another very cool idea I’ve come upon recently while taking notes on the Ryan Deiss/Frank Kern Funnel Experts course is that of using Webinars as an entry level product.

    Definition of a Entry Level Product: An irresistible, ultra-low ticket offer that converts a prospect into a buyer.

    Incredibly Useful, But Incomplete Is The Sweet Spot

    When thinking of what to offer as an entry level product, you’re striving for the sweet spot of something your perfect prospect finds to be incredibly useful but is fundamentally an incomplete solution to their problem.

    Think about a marketer offering a “Facebook Page Post Advertising Solution”.

    The prospect’s overarching problem is getting traffic and Page Post ads are but one of
    many things they could/should be doing to drive traffic to their site.

    Hence, it is useful, but it is incomplete because it is only one piece of the puzzle.

    Another example of Incredibly Useful, But Incomplete is the Eben Pagan “Kiss Test” lead magnet.

    Knowing when a woman is ready to be kissed is NOT going to help you get the woman in a place where you can kiss her in the first place.

    you don’t know how to be attractive to women, you won’t even be in the same room with a woman, let alone wondering if she’s ready to be kissed. So that test is an incomplete solution.

    Essential to the system, but not the system.

    One way to put together an entry level offer is to base it on something you’ve already sold, or are selling, or are even giving away for free.

    So say you’ve got a big box product or service that offers a broad overarching solution. Something like a Traffic Generation System.

    You can take a piece out of that out, “Facebook Advertising” and make a mid-range product out of it. And then you can take an idea out of that Facebook Advertising product, for example “Page Post Advertising” and then make an entry level product out of it.

    You could charge a small fee for delivering this information via webinar or just plain give the entire module away for free (more on this below).

    Your entry level offer could directly sell people into a main offer – in the example above, a full blown “Traffic Generation System” or it could sell people into a mid-range “Facebook Advertising” product.

    By giving away the module on the webinar, you’ve completely decimated any buyers remorse because you delivered (hopefully over-delivered) on what you proposed . . . and then you invited them to explore more if they want to after the call (or before – more on this below).

    We need to think about what kind of offer you could make that would be damn near impossible for your perfect prospect to refuse. And one thing to think about is that Free isn’t always as attractive as an ultra-low priced offer. This means you want to test selling kick ass videos/reports you’re giving away for free now for very low cost.

    We’ve got to keep in mind that if you’ve got some 80 page beast of a report we’re giving away free, almost no one is consuming it front to back and doing anything with what we’re teaching. The better bet is them getting it and telling themselves they’ll get to it later which means never.

    If your prospects don’t get a fast start with you, they will get no start. This is why if you have a gargantuan lead magnet, it is smart to test breaking a piece out of it and turning it into an entry level product.

    An example of how Ryan has changed things up in their business is in charging $7 dollars for webinars they used to do for free.

    After they make this sale, they then offer the core product they want to sell, on the Registration/Thank You page. This has taken their conversion rates from 5-6% to 20% because EVERYONE who signs up is seeing the offer instead of only 30% of the people who showed up on the webinar seeing it as would happen when they were giving it away for free.

    Their registrations went down by a 1/3 but the show up rate for the webinar went from 30% to 80-85%.

    The introduction of a low-priced entry level offer not only increased attendance but it also boosted the closing rate. On top of that, it helped cover the cost of generating the leads even before any product was sold.

    I know this is a different approach than the majority is using but I often have found that doing the opposite of the majority has paid off. Especially in a crowded space.

    Thank you Joanna for the awesome list at the end of this post! I love the idea of having two people on the webinar. It makes perfect sense to strive for a fun/intriguing dynamic like Joe Polish and Dean Jackson have going on with their podcasts. 🙂

  • So this is what the Fizzle guys mean by “write epic sh*t”. Great work as always, Joanna. Most of the stuff I thought was, “d’uh”, but then, you hit us with the tips of a good webinar.

    You are right. This webinar craze is crazy. I always sign-up and only end up actually catching one live webinar per quarter. If I’m lucky, I glaze over three-to-five recordings per quarter. It’s too much, plus many of them are super boring anyway.

    Hopefully, people will realize from this post that they must step up their game in 2014!

    • Joanna Wiebe

      Yeah, it’s tough though, right? You’re a small biz owner… and you want to engage in content marketing… but simply hosting a solid webinar isn’t enough. Standing out a) in an inbox and b) for your super-awesome + unboring webinar isn’t a small task.

  • Rob

    I liked the suggestion for the name ‘Web Clinic’ as an alternative to ‘Webinar’, have you heard any other interesting alternative names?

    • Joanna Wiebe

      “Workshop” is another one. Depends on the format of your webinar. “Chat” is an option (if there’ll be a back-and-forth), as are “Office Hours” (if you’re accepting Qs during it). Seminar… roundtable… online symposium (for those uber-grand webinars). The list goes on methinks!

  • Ramsay Leimenstoll

    Wow, excellent post! If I *have* to come up with a question… 😉 I have been wondering if people have opinions (or even experience to back it up) on the idea of actually SEEING the webinar host talk at all, instead of just hearing their voice while looking at slides. I’m not decrying the standard slides-with-voiceover method, but when the only times I’ve seen someone deviate from that are approximately 2 Marketing Experiments webinars, I’m curious as to why it’s so steadfastly used.

    • Joanna Wiebe

      I actually read some data on this the other day, R. (I need to go look for it.) I read that people prefer to see the host on the screen and that they prefer live webinars to pre-recorded webinars. The problem is that streaming video during a live webinar can get pretty damn tough, so you often resort to pre-recorded (or at least I think that was the argument I read).

      Marketing Experiments used to do clinics with Dr. Flint standing in front of a big screen, but they’ve been doing a lot of voice-over-slides clinics lately – and I personally don’t have a preference. (You?) I suppose viewers stay more engaged when there’s a face to watch on the screen, as opposed to multi-tasking and just listening to the webinar when no face is present.

      Ramit Sethi does live on-screen webinars well; not sure if he invests tons to make sure everything’s clear, no delay, etc. I’ve only attended one of his webinars, but it stands out in my mind as being really engaging. He also holds his webinars at night (PST), which is interesting.

      • Ramsay Leimenstoll

        Ooh, I’m very interested to read that data if you end up tracking it down, Jo. I hadn’t really thought about the streaming quality issue; I think I’ve always assumed that the presentations I’ve seen were live, but in retrospect it is entirely possible that many of them were pre-recorded with live audio bookending the presentation. Though I do recall fairly frequent examples of people pausing to answer questions, etc., so I do think that many of them *are* truly live. I’m thinking Unbounce,, KISSmetrics webinars.

        My guess is Ramit hosts his in the evening because people are supposed to be into his stuff to expand their side gigs and/or be doing personal development stuff in their free time; his content isn’t usually about things you should be doing at your day job and therefore can be doing at the office without feeling guilty.

    • Ryan Engley

      Hey Ramsay – it’s something we’ve been wanting to do for a while, but Citrix limits the number of users who can view your webcam when presenting. According to Wistia, showing a person in the webinar (even if it’s a recording on a slide) strongly boosts engagement rates but we haven’t tested it yet.

      So why so steadfast? Seems to be a limit of the most pervasive technology. Otherwise, I’d be pretty keen to do webinars Rand-Fishkin-Whiteboard-Friday styles with slides, pointing and the occasional camo vest.

      • Ramsay Leimenstoll

        Wow, I didn’t know there were explicit limitations like that, Ryan. Very interesting & good to keep in mind. I’ll have to see what the tools we’ve used have as their restrictions, though any live demos and webinars we do are with relatively small numbers so we’re much less likely to bump up against limits, I expect.

      • Ryan Engley

        Ah okay. With smaller groups it should be alright. I think GoToWebinar’s limit is 100 web cam viewers.

      • Joanna Wiebe

        You should wear a camo vest anyway.

      • Ryan Engley

        Challenge accepted.

  • If the word hadn’t already been run into the ground, I would describe this post as “epic.” Going into Evernote NOW. I’m trying to think of a question, but the post itself answered them all. Thanks, Joanna!

    • Lance Jones

      Will, I keep telling Joanna to leave something — anything — to the imagination, so that more people leave comments. Your comment confirms my position. 😉

      Thanks for chiming in… she’ll be tickled at your reaction.

      • Haha! I love that. Happy I could give your argument a little social proof, Lance.

    • Joanna Wiebe

      Thanks, Will! 🙂

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How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

How to shift the way you think about money
Think you’re not ready for a VA?
How to get paid to write proposals
Creating and selling packages
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews
How to keep your copy reviews on track

How to write a long-form sales page using survey data
A super-speedy formula to find VoC
How to Marie Kondo your VoC data
Optimize your email sequence with Trello
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
Creating a launch command center
A 3-part copywriting process for newbies

Likes to leads
SEO copywriting
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
How to optimize Facebook ad copy

Breakthrough blog post topics
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide

Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep