You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to…
You want to measure the success - or failure - of your copy. But how the hell do you know…
Your About page is one of the most visited pages on your site. But is it a dead end? Do…
Trying to get backed on Kickstarter? You'll need a pitch page - and a damn good one at that. But…
You're busy. Your business is doing pretty well. So why should you care enough about SEO to spend time on…
Reciprocity is the persuasion principle at play in most of our content marketing efforts and when we give out free…
Decent copy takes time & skill. Consistently high-converting copy takes time, skill, research, and statistical validation. If you’re outsourcing the…
You can make yourself comfortable at home. When you're trying to grow your business, you've gotta make yourself uncomfortable. That's…
We watch enough Shark Tank and Dragon's Den to know that a ton of products just aren't meant to be.…
As our second challenge of 2015, we're launching a brand new business called Snap. It's a spin-off of Copy Hackers…
In the first of this 4-part series on the challenges we're posing for ourselves - challenges we hope you accept…
Tens of thousands of freelance copywriters, designers and developers are on Elance.com and Freelancer.com. But how many of them are…
Workers switch task as often as every 3 minutes, and they can take as long as 30 minutes to settle…
Jobs to Be Done is the secret behind many a great new product. But have you thought of using JTBD…
After hearing Jay Abraham give this useful tip - to find great copy in Amazon reviews - we put it…
The promise of A/B testing is so enticing... but is the reality anywhere close to the promise? In this guest…
Ogilvy said, "When you have written your headline, you have spent eighty cents out of your dollar.” But what about…
How long should your pages be? People talk a lot about the power of long copy... but, from time to…
The road to naming your product or business is not unlike the road to Hell - paved with good intentions,…
Most startups pay less than $3995/mo to lease office space. But new B2B SaaS solutions targeted at online marketers are…
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