What the hell does copywriting have to do with testing, you ask? Only everything. Okay, that's dramatic. It's got a…
Not everything in the world is right for everyone in the world. Your product or service is not right for…
Why Your Phone Number Should be on Your Website To boost trustTo close more salesTo reduce prospect anxiety Most tech…
Let me give you a good reason why people don't quit smoking. It's not just because cigarettes are addictive. That's…
Break Conversion into Its Core "Ingredients" to Understand How & Why Your Customers Buy The Marketing Experiments conversion formula has…
One of my startups-in-progress is called Meetalytics, which takes meeting data from Outlook & Gmail and turns it into an…
On October 26, 2010, Shereef Bishay - of BetterMeans and the recently launched ClassParrot - told the HackerNews community about…
What's the most overused and misunderstood formatting style (or glyph) in the copy world? Sean D'Souza of Psychotactics once wrote…
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