I’m an angry copywriter. I hide my deep, intense, dragon-warrior anger a lot on this site and in my books – I pretend I’m, like, zen – but every so often it comes out. And here it is now, showing through loud and clear: my anger. I’m angry about something. Something that might seem to […]
What the hell does copywriting have to do with testing, you ask? Only everything. Okay, that’s dramatic. It’s got a lot to do with testing, though. After all, before online A/B testing, there were millions of offline tests running in the direct mail world. Some of the greatest testers of all time were and are […]
Not everything in the world is right for everyone in the world. Your product or service is not right for everyone. It may not even be right for 1% of the world. And that’s okay. In fact, that may actually help you sell more. Consider the following ‘messages’ we take in regularly: “The following program […]
Why Your Phone Number Should be on Your Website To boost trust To close more sales To reduce prospect anxiety Most tech startups don’t have a phone number for visitors to call for support or sales. But if you offer any sort of solution that might normally – offline – require a salesperson to close […]
Let me give you a good reason why people don’t quit smoking. It’s not just because cigarettes are addictive. That’s obviously a huge part of it. The years of establishing that behavior and building your life around it – from cigarette breaks to post-coital associations – make it hard to give up smoking. But there’s […]
Break Conversion into Its Core “Ingredients” to Understand How & Why Your Customers Buy The Marketing Experiments conversion formula has been around for as long as I’ve been involved in conversion optimization. So a good 4 years. But almost no one references it when discussing conversion rate optimization. It’s overlooked. And it’s so publicly available, […]
One of my startups-in-progress is called Meetalytics, which takes meeting data from Outlook & Gmail and turns it into an infographic. I love infographics and data visualization. So when my hubby (who also loves infographics) sent me this one posted on KISSmetrics, I fell in love and had to share it… Enjoy! ++ Click Image […]
On October 26, 2010, Shereef Bishay – of BetterMeans and the recently launched ClassParrot – told the HackerNews community about some copywriting work I did for him: “Show HN: I asked an HN member for feedback and she blew my mind” on SlideShare Requests for copywriting help flooded my inbox over the course of the […]
What’s the most overused and misunderstood formatting style (or glyph) in the copy world? Sean D’Souza of Psychotactics once wrote on Copyblogger that a single bullet point sold him on a $12,000 workshop. A single powerful bullet point. In the midst of all sorts of text. Just imagine what your business would be like if […]
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