Your brand voice is your brand's personality — tone, word choice, style, etc. These 4 tips will help you express…
Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own. What We Read…
What is copywriting? Copywriting is the art and the science of crafting words to convince people to take action. And…
Psychographics studies the 'why' behind your customers' buying choices. Here's how to find the data and use it to write…
Email copywriting is copywriting done for emails. Website copywriting is copywriting for websites — landing pages, sales pages, home pages,…
Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take…
The Ann Handley newsletter proves that what you focus on makes all the difference in growing an engaged email list.
This is more than just a post on conversion copywriting for email. It's your ticket to confidently take on email…
This is more than just a post on conversion copywriting for email. It's your ticket to confidently take on email…
This is more than just a post on conversion copywriting for email. It's your ticket to confidently take on email…
If you made your way here, you already know the power of email marketing. Email is the weapon of choice…
It was the fall of 2020, and the effects of COVID-19 were coming to a head. I was homeschooling my…
“Don’t talk to strangers.” That’s the earliest advice I remember being given. It’s also the one I followed most strictly.…
Imagine you're a canary in a coal mine: You're healthy as you enter the mine - full of joie de…
Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no”…
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“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a…
Copy is the words businesses and people use to sell something. And copywriting is salesmanship in print. Get the skinny…
Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path…
Your landing page's problem-aware visitor might not have a full grasp of their problem. What can you do on your…
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