A 2020 study confirms an axiom. However, there is an interesting little twist for the word nerds in the room… What We Read is a first-person feature series by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments! Many humans are masters […]

A beginner’s guide to email segmentation. Learn what it is, why it works, and how to do it right with examples.

Advancing your messaging strategies shows how your brand stands out from the marketplace. Learn how to up-level your strategy in this post.

Understanding CTR average is important for effective email marketing. Several factors affect this number, but here’s how to improve yours.

Your messaging strategy outlines the guiding principles your brand follows. Here’s what you need to get yours started today.

Struggling to get more newsletter subscribers? Use the 3 easy-to-implement techniques in this article to grow your email list without a lead magnet.

In 2015, my mom got really sick. She’d lost a lot of weight. Insomnia was keeping her awake for nights on end. And none of the doctors she went to could figure out what was wrong. Still, she was working two jobs. Day in and day out. A true superhero, really. And if things weren’t […]

Open-ended questions allow the respondent to answer in their own words. Learn how to write them and use them to get clear on your messaging.

Your brand voice is your brand’s personality — tone, word choice, style, etc. These 4 tips will help you express your brand on your website.

Understand human behavior, lead with empathy, create space to help readers reach AHA moments on their own. What We Read is a new first-person feature by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the comments! I once went on a Tinder date […]

What is copywriting? Copywriting is the art and the science of crafting words to convince people to take action. And it’s key to any business

Psychographics studies the ‘why’ behind your customers’ buying choices. Here’s how to find the data and use it to write better copy.

Email copywriting is copywriting done for emails. Website copywriting is copywriting for websites — landing pages, sales pages, home pages, product pages and the like.

Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales.

The Ann Handley newsletter proves that what you focus on makes all the difference in growing an engaged email list.

This is more than just a post on conversion copywriting for email. It’s your ticket to confidently take on email projects that would have previously given you pause. Made to teach you from the ground up, this resource is inclusive of everything you need to know about conversion copywriting for email. It’s so inclusive, in […]

This is more than just a post on conversion copywriting for email. It’s your ticket to confidently take on email projects that would have previously given you pause. Made to teach you from the ground up, this resource is inclusive of everything you need to know about conversion copywriting for email. It’s so inclusive, in […]

This is more than just a post on conversion copywriting for email. It’s your ticket to confidently take on email projects that would have previously given you pause. Made to teach you from the ground up, this resource is inclusive of everything you need to know about conversion copywriting for email. It’s so inclusive, in […]

If you made your way here, you already know the power of email marketing. Email is the weapon of choice for successful people everywhere. We use email to start businesses, expand our network, finally get that dream job and, most notably, we use email to… Drive more revenue for business thanany other marketing channel. (Yes, […]

It was the fall of 2020, and the effects of COVID-19 were coming to a head.  I was homeschooling my second grader every day – something I swore I’d never do. Teaching her meant I had to do the second thing I swore I’d never do again (at least without a calculator) – math.  Have […]