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Featured Course: Copy School
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Copy School is like a degree in conversion copywriting
Featuring ALL our best training on ads, emails, pages and funnels, with more added every month
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Copy School for Freelance Copywriters
Copy School for Startup Founders
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When you choose Copy School, you also get:
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Or choose business training for Freelance Copywriters
Grow your freelance copywriting business
The 10x Freelance Copywriter
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Just need to write 1 thing? We got you!
Build your authority with blogging
Master of Guest Blogging
Write conversion copy
Email copywriting
Writing web pages
Copywriting for Facebook / IG ads
Copywriting for sales pages
"An Intro to Conversion Copywriting" (LinkedIn Learning)
Articles
Copywriting
Most Popular Copywriting Articles
Copywriting Frameworks and Shortcuts
The Best Copywriting Formula: PAS
Every Copywriting Formula and Framework Ever
How to Do Amazon Review Mining
A Shortcut to Do Review Mining Even Faster
Articles & Case Studies On Copywriting
3 Tested Copywriting Principles
3 Persuasion Triggers for Sales Emails
The Mad Men Guide to Copywriting
How to Write a Quiz
How to Write Cold Emails
How to Write Case Studies
All blog posts
Marketing & CRO Articles
SaaS Websites: Is shorter copy really better?
In Favor of Long, Image-light Ecommerce Emails
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue
How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It)
Breakthrough-or-bust emails
Freelancing & Entrepreneurship Articles
When to quote higher rates
Find Your Niche
“Proof of Heaven”, Propaganda and Feeding Your Audience Exactly the Meal They Asked For
Time management - basics and advanced
Are Webinars Part of Your Growth Hacking Plan This Year?
15+ reusable ideas to find great clients
6 ways clients find freelancers fast
Videos
Growth Marketing
Conversion Copywriting Video Tutorials
New videos added weekly
How to organize your copywriting research
How to use copy to make sales online
How to write a lead-nurturing email
How to find VOC faster than ever
How to write a SaaS email
Copy personalization
PRACTICE: Writing headlines
PRACTICE: Using copy formulas
ALL COPYWRITING VIDEOS
Marketing & CRO Videos
Triggered emails
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How to train your Facebook pixel
How to optimize your pricing table
How to run a simpler prelaunch
How to plan a launch funnel
Brand Voice 101
VOC-based branding
UPCOMING LIVE TRAINING
Freelancing Video Tutorials
How to run easier launches
How to cold-pitch clients
How to pitch podcasts
How to pitch conferences
Get this data from your clients at the start of a project
How to craft the best proposals
Should you niche or specialize?
ALL VIDEO TUTORIALS
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Copy School
The 5-Min Drunk Copywriting Course
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Airstory Researcher for Chrome
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The Freelance Copywriter Bootcamp
Are you cut out for freelancing?
How to find your first client
How to set up your home office
Marketing & CRO Resources
Packrat one-link organizer
Grow your list
AI-powered first drafts
Launch execution handbook
65 headline formulas
Startup playbook
Resources for Freelancers
10x Freelance Copywriter
Facebook group for copywriters
How to Become a Freelance Copywriter
How to Brand as a Freelancer
How to Present Your Copy to Clients
How to Write Proposals
Freelancing Tools
Quote calculator
Bootcamp for freelancers
About Us
About Us
The people who make this all happen

Joanna Wiebe Founder and Instructor

Cristina Buzica VP of Operations

Paul Wiebe VP of Marketing

Rashi Mehra Product Marketing Manager

Steven Luke Head of Development

Angela Stojanov Copy School Product Manager

Erin Steele Acquisition Lead, Paid and Instructor

Carolyn Beaudoin Sr. Conversion Copywriter and Instructor

Mike Cook Production Lead

Nicole Thorsley Design Lead

Kari Kerychuk Retention Coordinator

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Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means

Copy is the words businesses and people use to sell something. And copywriting is salesmanship in print. Get the skinny on what copywriting means here.

1328 Total views
328 Publishers linked

Joanna Wiebe Author

Quick Tips

What Is a Swipe File? And Why Does Every Copywriter Need One?

Is there anything worse than staring desperately at a blank screen when the words won’t come? Here’s how a swipe file can help you get over the inevitable copywriting hump.

1328 Total views
328 Publishers linked

Lisa Pierson Author

Quick Tips

What Is UX Copywriting?

You know your audience. You’re ready to solve their problems and compel them into action. But will their journey be clear, easy and enjoyable? Enter UX copywriting.

1328 Total views
328 Publishers linked

Chelsea Armstrong Author

Copywriting Articles

Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more

Ami Williamson Author

In Favor of Long, Image-light Ecommerce Emails Read more

Katie Thies Author

The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more

Aaron Orendorff Author

Breakthrough-or-bust emails Read more

Joanna Wiebe Author

How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation Read more

Carolyn Beaudoin Author

Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content Read more

Carolyn Beaudoin Author

Growth Marketing

The User-Centric Delight Audit for SaaS Read more

Kaleigh Moore Author

How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more

Julian Foo Author

Breakthrough-or-bust emails Read more

Joanna Wiebe Author

COVID Memes: Why we’re using laughter to get us through a pandemic Read more

Karine Bengualid Author

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more

Jason Quey Author

How to write a landing page for problem-aware visitors Read more

Tyler J Koenig Author

Freelancing

How rest – not hustle culture – made me a better copywriter. Read more

Carolyn Beaudoin Author

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more

Patti Haus Author

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more

Sophia Le Author

You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more

Cyn Meyer Author

How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more

Sophia Dagnon Author

Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more

Joanna Wiebe Author

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more

Joanna Wiebe Author

What Is a Swipe File? And Why Does Every Copywriter Need One? Read more

Lisa Pierson Author

What Is UX Copywriting? Read more

Chelsea Armstrong Author

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