How I Turned Dozens of Bad Reviews into Hundreds of New Customers

7 years ago

Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad…

The User-Centric Delight Audit for SaaS

7 years ago

It's the magical element that fosters deep connections with customers. But what, exactly, is delight? Think of it like this:…

Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture

7 years ago

You’re banking on Instagram for ecommerce but your posts aren’t getting any traction. So is it the algorithm, or is…

How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products

7 years ago

Instagram users spend $65 on average per purchase (more than on Facebook), and the ‘gram has seen a 115% increase…

I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned.

7 years ago

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together,…

Inclusive Buyer Personas: Where new product ideas live and growth happens

7 years ago

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp…

Long Copy for Facebook Ads Works – better than images

7 years ago

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of…

How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do

7 years ago

You've tried following the rules for freelancers. Like getting up at 9am. And wearing actual pants. But they just don't…

How I grew CoSchedule into a $5MM+ SaaS company using this framework

8 years ago

Wonder at some companies' meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl…

How I slashed my evergreen course refunds with 7 gamification hacks

8 years ago

When Nathalie Lussier, founder of AmbitionAlly, changed her live course into an evergreen course, refunds shot up. So she tapped…

How to Listen: A guide for marketers who want to know what their customers want

8 years ago

You're told to "listen to your customer" via surveys, polls, heatmaps, so your bank account increases. What they won't tell…

How I turned my wedding into an email marketing case study (with a slightly epic mistake)

8 years ago

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out.…

These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

8 years ago

He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content... and…

“But who’s gonna write it?” 6 methods to find your business’s next top-notch freelance writer

8 years ago

Content is king. But you got a million + things on your list and a stellar article takes time. What…

Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads

8 years ago

Marketers are prioritizing interactive content in 2018 - including quizzes! Get the step-by-step to create your own quiz faster than…

Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.

8 years ago

A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How…

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

9 years ago

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails.…

How We Repeatedly Launch 6-Figure Courses With Just 2 People

9 years ago

How to Set-Up For a 6-Figure Course Launch Collect leads for the next course launchChoose a platform to host your…

Could these 3 little-known conversion triggers jack up sales in your email campaign?

9 years ago

48 hrs left… 24 hrs left… 12 hrs left… I’m about to close it! 8 hrs… you’re REALLY gonna miss…

We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

9 years ago

In this case study post, you'll see how we rewrote Wistia's SaaS onboarding emails (track 3) to bring in a…

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