In ecommerce, email is gold, with higher conversions and better retention rates than any other marketing tool. And yet, it’s often underused and misunderstood. This formula for success will boost your confidence in every ecommerce email you send.

Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.

It’s the magical element that fosters deep connections with customers. But what, exactly, is delight? Think of it like this: If there’s a place where your users can interact with you in any way, there’s an opportunity to be delightful.

You’re banking on Instagram for ecommerce but your posts aren’t getting any traction. So is it the algorithm, or is it you? Turns out drool-worthy images are not enough. The solution? Better copy. Because captions WILL make or break your posts.

Instagram users spend $65 on average per purchase (more than on Facebook), and the ‘gram has seen a 115% increase in engagement since 2012. What does that mean for your eCommerce business and Instagram copy?

A story is up to 22x more memorable than a fact… but combine both stories and facts / data together, and you’ve got the ultimate sales tool. Here’s how to add case studies to your salesforce.

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

You’ve tried following the rules for freelancers. Like getting up at 9am. And wearing actual pants. But they just don’t feel right. (Not the pants. The life. And also the pants.) In this post, Sophia Dagnon explores all the wrong feelings the “rules” gave her. And how she broke them to go from frustrated freelancer to happy business owner.

Wonder at some companies’ meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl jam sessions to 8,000+ customers. In fewer than 4 years.

When Nathalie Lussier, founder of AmbitionAlly, changed her live course into an evergreen course, refunds shot up. So she tapped 7 gamification strategies… and her refund requests dropped while her completion rates skyrocketed.

You’re told to “listen to your customer” via surveys, polls, heatmaps, so your bank account increases. What they won’t tell you is this: how can you decipher what you’re hearing? Or why it matters so much.

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content… and finding his niche… will surprise you.

Content is king. But you got a million + things on your list and a stellar article takes time. What you need is a high-quality freelance writer. Here’s your step-by-step on finding one.

Marketers are prioritizing interactive content in 2018 – including quizzes! Get the step-by-step to create your own quiz faster than you can say “lead machine.” Hey, if it’s good enough for Buzzfeed…

A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you’re thinking of hiring is going to be able to write a kick-ass sales page? We asked some of our fave online marketers about hiring freelancers.

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

How to Set-Up For a 6-Figure Course Launch Collect leads for the next course launch Choose a platform to host your course content Create a sales page Choose an email marketing platform Choose a live chat tool Choose a checkout platform We just wrapped up sales for 10x Emails Mastery, a digital self-paced course on writing […]

48 hrs left… 24 hrs left… 12 hrs left… I’m about to close it! 8 hrs… you’re REALLY gonna miss out 4 hrs… I SWEAR I’m not effing around this time. 2 hrs… this might be your last chance ever! 10 min…. LAST CHANCE… do it now or you’re a terrible human. Welcome to the […]