This week's post is written by Heather Anne Carson of Onboardly, where startups flock for PR help. Hint of the…
TMI = Too Much Information Time and again, we see long copy outperform short copy in split tests... But long…
After nearly 2 months of prep and execution time, Joanna and I just wrapped-up the final A/B test for our…
You've wondered how to inject a little personality into your copy... And we've talked about writing with tone before (right…
By Joanna Wiebe Subscribe for free weekly tips here and get notified when my course opens PPC ads need 'em.…
Back in March, I spotted this email subject line among dozens in my inbox: "Free Beer!" I quickly opened the…
This week, Lance and I are at Microconf (#microconf) with 170+ micropreneurs and generally awesome peeps. If you don't know…
LAST UPDATED ON MAY 11, 2020 Long-form sales pages are ugly. At least, that's their reputation. Even though long-form sales…
At Copy Hackers, we recommend most startups use their unique selling proposition - or value proposition - as their home…
How to Write Great Body Copy List features, benefits, claims and facts in an engaging wayAnswer “So what?” - give…
Today Joanna is presenting at one of Unbounce’s popular “unwebinars”. Her topic? “Copywriting That Converts”, of course. If you’re unable…
While working on an email campaign with a client recently, one of the peeps on the phone said this startling…
There's a rule in creative writing that you should always show rather than tell. So you wouldn't write: "The tall…
In this post, Joanna and I want to know what YOU think about 5 SEO agency sites – by giving…
My first startup was a realtor rating site called What Customers Say. On the home page for What Customers Say,…
None of your competitors are converting 100% of their traffic. And none of the sites or the businesses you look…
NOTE: This post is grounded in what you’ve shared with us in the persistent poll on Copyhackers.com. Based on 273…
NOTE: Case study with test results included below. When I was doing my MA thesis on persuading users in ecommerce…
5 Types of Tone in Writing: Innovative Expensively elegant Energetic Irreverent Dependable Updated June 8, 2023 Your message is what…
It's easy to hate email marketing. It's easy to look at your inbox, scroll through 100s of messages from companies…
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