TMI = Too Much Information
Time and again, we see long copy outperform short copy in split tests…
But long copy usually means long pages – not lengthy page elements.
So we shouldn’t have been surprised when we ran two headline tests – detailed in our brand-new ebook The Great Value Proposition Test – and discovered that saying too much too soon is as BAD in a headline as it is in, say, the dating world…
Watch this 5-minute action video to see two headlines that – as tests showed – definitely suffered from TMI…:
“and that’s why we test… 2 new surprising a/b test results here”
We recently ran 11 split-tests of startup home page headlines…
And, let me tell you, when you run 11 tests, you come up with a TON of insights and takeaways.