A few months ago, a perfectly nice fellow named Michael wrote to me with a problem… He was launching an online outlet for furniture, and, with 100s of products lined up and more arriving regularly, he was challenged by how many product detail pages he’d have to write. After all, every single product needed a […]

Planning content. Writing content. Editing content… Tracking and updating content… Making sure all your content and the messages your content communicates – across your website, in your emails and through your blog – work together… …That’s just scratching the surface of what a content strategist does. Keeping your content under control may seem simple enough. […]

People love a good live teardown. It was super-fun to do teardowns at Microconf in Vegas. And I’ve had loads of requests for more ever since… So we’re starting something new around here! It’s called Teardown Tuesdays, and this is the first installment. I’m hoping to keep teardowns in the 2-minute range, but y’never know. […]

What if I told you that you can increase page traffic without using spreadsheet magic… or any fancy + expensive analytics software? Sounds too good to be true, right? Well, in fact, it’s totally possible. I did it. You can do it, too. And I’ll show you how – right now… Keyword Optimization – The Only […]

Odds are your website is flooded with irrelevant copy… Overrun by it. Infested with it. Visitors are coming to your website and – even though you’ve followed all the ‘best practices’ you read about conversion rate optimization – a big chunk of them are leaving… Why, you ask? Because your tested website copy may be […]

Meet the Panel: We asked these 8 app pros for their best tips on how to promote an app DANIEL YOO Creator of Timer+, which has over 3 million installs to date. Held position in Top 10 in iPad Utilities (free) in the US. JAMES ABELER Creator of Infuse for iPhone and iPad. During launch […]

4 Persuasive Copywriting Techniques When you’re talking conversion rate optimization (CRO), you’re usually also talking persuasion. Persuasion and conversion go hand-in-hand. If you’re not persuading visitors – to sign up, to comment, to share, to buy – it’s going to be very hard for you to boost your conversion rate… You’ve heard about persuasion in […]

When it’s time to write a landing page, do you start by drafting the headline? If so, you’re doing it wrong… When it’s time to review your copywriter’s landing page copy, do you look first to the headline? If so, you’re doing it wrong… See, those may be fine approaches for the home page… or […]

Who would dare to blaspheme what is arguably the ultimate technique for optimizing one’s website copy? Surely Joanna wouldn’t let a statement like “testing ain’t all that” simply slip through in a guest blog post… And it couldn’t come from someone who earns a living helping clients run a successful testing program… could it? It […]

This week’s post is written by Heather Anne Carson of Onboardly, where startups flock for PR help. Hint of the genius that follows: Heather doesn’t think promoting your startup should rest entirely on pitching TechCrunch. Learn loads and share a tweet o’ thanks… For most startups – especially those who are bootstrapped or not yet […]

TMI = Too Much Information Time and again, we see long copy outperform short copy in split tests… But long copy usually means long pages – not lengthy page elements. So we shouldn’t have been surprised when we ran two headline tests – detailed in our brand-new ebook The Great Value Proposition Test – and […]

After nearly 2 months of prep and execution time, Joanna and I just wrapped-up the final A/B test for our brand new ebook, The Copyhackers Great Value Proposition Test, where we ran headline-only tests on a wide range of websites – 11 in total. And what a fun, worthwhile experiment it was! The adventurous souls […]

You’ve wondered how to inject a little personality into your copy… And we’ve talked about writing with tone before (right here). Now you can learn from one of the masters of voice and tone, Kate Kiefer Lee of MailChimp fame. Cuz I sat her down and picked her brain for 25 minutes! The result is […]

By Joanna Wiebe Subscribe for free weekly tips here and get notified when my course opens PPC ads need ’em. Blog posts need ’em. Email subject lines need ’em. Landing page headlines need ’em. Qu’est-ce que c’est? ATTENTION GRABBERS! Uber-prominent messages that grab your prospects’ attention! If you want people to notice your message and […]

Back in March, I spotted this email subject line among dozens in my inbox: “Free Beer!” I quickly opened the email, which was from Matt Harris of SendWithUs.com, to find this: With a catch! Hey Joanna, Brad and I are knee deep in some important sales documents, and would love your opinion. If you’re free […]

This week, Lance and I are at Microconf (#microconf) with 170+ micropreneurs and generally awesome peeps. If you don’t know about Microconf, you should totally check it out here. We’ve still got another day to go, and we’ve already learned: How to validate your startup idea (Josh Kauffman, author of The Personal MBA and The […]

LAST UPDATED ON MAY 11, 2020 Long-form sales pages are ugly. At least, that’s their reputation. Even though long-form sales pages consistently outperform shorter pages – for a broad range of brands, products, services and events – most marketers don’t want to consider long-form because, well, it’s ugly. But it doesn’t have to be. And […]

At Copy Hackers, we recommend most startups use their unique selling proposition – or value proposition – as their home page headline. That’s because, when you’re a new business, visitors to your site need to be told what’s unique or different about you that they’d really like. Why? Because they don’t know you yet. Because […]

How to Write Great Body Copy List features, benefits, claims and facts in an engaging way Answer “So what?” – give your user a reason they should care Provide proof – the bigger the claim, the more proof you’ll need For my unwebinar with Unbounce, we solicited Qs in advance. And I was pretty surprised […]

Today Joanna is presenting at one of Unbounce’s popular “unwebinars”. Her topic? “Copywriting That Converts”, of course. If you’re unable to attend, there’ll be a recording made available afterward. In advance of the session, the folks at Unbounce gave all registrants the opportunity to ask Joanna a specific question about her topic… and 460 people […]