The Non-Scuzzy and Totally True Story of How I Earned 6 Figures in 12 Months by Mastering the “Hidden Elance Economy”

Tens of thousands of freelance copywriters, designers and developers are on and But how many of them are making real money? If you’ve struggled to figure out how to earn on Elance, read this post by freelance copywriter Danny Margulies, who earned more than $110,000 in 12 months on Elance – without running himself ragged.

Is the Seemingly Humble Button More Powerful Than the Headline?

Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.” But what about buttons? Unfortunately, Mr. Ogilvy wasn’t around when buttons began to dominate the web, email and mobile. In this post, you’ll see why it’s time to update our marketing books and blogs to focus less on headlines, as Ogilvy said, and more on buttons + headlines.