What if you could persuade the world to start protecting child brides? Or you could persuade your visitors to sign up for your newsletter? Both are goals that rely on persuasion. Learn 8 persuasion hacks here – and use them to win friends and influence people.
Consumers are naturally curious – which is why the concept of the “curiosity gap” works so well in marketing. But how can you use that curiosity on your website… and how shouldn’t you? In this case study, we’ll show you how the curiosity gap led to a 927% lift that didn’t grow the biz at all.
You can uncover hugely valuable data about your site experience and UX thanks to usability testing. The creators of our much-beloved UserTesting.com have now launched Peek, a faster usability testing service. We tried it. Would we recommend it?
There’s a fine line between marketing and creating propaganda. In this short post, see similarities between wartime propaganda posters and negative opt-out messaging. Plus, we dissect oil company marketing messages. Read it now!
A bullet list is the go-to formatting “style” for scannable web copy. But all bullets lists are not created the same, as this A/B test on Precision Nutrition shows. Click to see what happened – and what you should be testing next.
Beating a bad page is pretty easy… but how do you push your copy and design further to outperform a proven winning page… by 13%? Check out this case study to see.
If you’re thinking of hosting a webinar (or five) this year, you’re not alone. Make your webinar invitation emails stand out vs the competition. Read and bookmark this post for informed tips on From names, subject lines, email copy and plotting your webinar email campaign.
No matter where you stand on the debate, it’s clear to us that when done well, pop-ups can drive conversions without pissing people off. But as usual, the devil’s in the details. Take a look at the scuzziest pop-up boxes we’ve seen – and weigh in on the good and bad sides of interruptive marketing.
Let us show you what conversion copywriting hacks to do each month in the first half of 2014 – starting right now. These are totally easy hacks that you can simply roll out or – if 2014′s the year you get real about CRO – split-test on your site. Includes email drip option (for monthly reminders).