Tens of thousands of freelance copywriters, designers and developers are on Elance.com and Freelancer.com. But how many of them are making real money? If you’ve struggled to figure out how to earn on Elance, read this post by freelance copywriter Danny Margulies, who earned more than $110,000 in 12 months on Elance – without running himself ragged.
Workers switch task as often as every 3 minutes, and they can take as long as 30 minutes to settle into a task. What does that mean? We’re unfocused at best – and it’s the marketer and copywriter’s job to engage in a little attention management to focus us, something magicians do exceptionally well.
How much should you pay your freelance copywriter? What does it cost to get a great copywriter to join your team full-time? We’re about to launch the first-ever Copywriter Salary Survey, so add your copywriter compensation questions to the comments here – and finally answer the question, “What do copywriters charge?”
The promise of A/B testing is so enticing… but is the reality anywhere close to the promise? In this guest post by Jen Havice, see just how hard it is to reconcile the idea of running A/B tests with the actual work of doing it.
Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.” But what about buttons? Unfortunately, Mr. Ogilvy wasn’t around when buttons began to dominate the web, email and mobile. In this post, you’ll see why it’s time to update our marketing books and blogs to focus less on headlines, as Ogilvy said, and more on buttons + headlines.
How long should your pages be? People talk a lot about the power of long copy… but, from time to time, you hear a story about long pages failing vs short pages. So what should you do? What do you need to think of when writing any landing page? And why don’t conversion copywriters always recommend long pages?
The road to naming your product or business is not unlike the road to Hell – paved with good intentions, and sure to ruin everything that’s good inside you. Avoid total heartache and woes – or commiserate with us – by checking out the tragic tale of naming Disco incentivized surveys.