A bullet list is the go-to formatting “style” for scannable web copy. But all bullets lists are not created the same, as this A/B test on Precision Nutrition shows. Click to see what happened – and what you should be testing next.
Beating a bad page is pretty easy… but how do you push your copy and design further to outperform a proven winning page… by 13%? Check out this case study to see.
If you’re thinking of hosting a webinar (or five) this year, you’re not alone. Make your webinar invitation emails stand out vs the competition. Read and bookmark this post for informed tips on From names, subject lines, email copy and plotting your webinar email campaign.
No matter where you stand on the debate, it’s clear to us that when done well, pop-ups can drive conversions without pissing people off. But as usual, the devil’s in the details. Take a look at the scuzziest pop-up boxes we’ve seen – and weigh in on the good and bad sides of interruptive marketing.
Let us show you what conversion copywriting hacks to do each month in the first half of 2014 – starting right now. These are totally easy hacks that you can simply roll out or – if 2014′s the year you get real about CRO – split-test on your site. Includes email drip option (for monthly reminders).
Vote for your fave A/B test of 2013. We’ve hand-selected 13 of our faves. Plus, best comment wins 3 awesome biz books published in 2013.
Some copywriters swear by ‘em… and others effing hate ‘em. Swear words. Curse words. Bad words. Studies show that people perceive swearing to be something only ‘the lower class’ does… but if 99% of us are in said class, can a case be made for swearing in your marketing?
AdWords looks complex – but it’s really very simple. Yes, the interface is arcane… Yes, there are a million different blog posts about “best practices” and they all seem to contradict each other… Yes, experts in AdWords seem capable of charging HUGE sums of money… Yes, you can go online and find a million stories […]
You got the sale. Yay! …But that’s actually just the beginning. Funny, and here you thought getting a conversion was the only goal! Well, maybe you don’t think that… But judging by the number of stunningly free-of-thought thank-you pages we’ve seen this year – and we’ve got a swipe file of at least 50 of […]