Jobs to Be Done is the secret behind many a great new product. But have you thought of using JTBD interviews to write copy? In this post, Alan of The Rewired Group teaches how to listen to your interviewees – and find stickier phrases that are more likely to convert.
How much should you pay your freelance copywriter? What does it cost to get a great copywriter to join your team full-time? We’re about to launch the first-ever Copywriter Salary Survey, so add your copywriter compensation questions to the comments here – and finally answer the question, “What do copywriters charge?”
The promise of A/B testing is so enticing… but is the reality anywhere close to the promise? In this guest post by Jen Havice, see just how hard it is to reconcile the idea of running A/B tests with the actual work of doing it.
Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.” But what about buttons? Unfortunately, Mr. Ogilvy wasn’t around when buttons began to dominate the web, email and mobile. In this post, you’ll see why it’s time to update our marketing books and blogs to focus less on headlines, as Ogilvy said, and more on buttons + headlines.
How long should your pages be? People talk a lot about the power of long copy… but, from time to time, you hear a story about long pages failing vs short pages. So what should you do? What do you need to think of when writing any landing page? And why don’t conversion copywriters always recommend long pages?
The road to naming your product or business is not unlike the road to Hell – paved with good intentions, and sure to ruin everything that’s good inside you. Avoid total heartache and woes – or commiserate with us – by checking out the tragic tale of naming Disco incentivized surveys.
Most startups pay less than $3995/mo to lease office space. But new B2B SaaS solutions targeted at online marketers are able to charge 10x more than their competitors – up to and including $3995/mo for the starter plan! Curious about this dramatic upswing in pricing, Lance takes a look at 3 competitors in an increasingly pricey space… assesses their copy… and gives his POV on whether the copy effectively sells high-priced software or not. Want to charge 10x more? Read this.
What if someone told you they had 4 sure-fire tricks to optimize a pricing page? And what if that person wasn’t a huckster or scoundrel but a proven expert? And what if, when you tested those 4 tricks on a pricing page, you saw that only 2 of them were really necessary? See how this played out on Mad Mimi’s pricing page.