Over-the-shoulder copywriting tutorials:

Watch as pros like Joanna Wiebe, Sam Woods and Carolyn Beaudoin share their screens and show you how to write everything.

It’s the perfect shortcut for performance-focused marketing teams and freelance copywriters.

Refined templates and more by world-class copywriters like:

Sam Woods shows you AI copy and funnel strategy

Aaron Orendorff shows you how to blog to build authority

Joanna Wiebe shows you how to turn VOC into killer copy

Ryan Schwartz shows you how to write sales pages

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to write email copy that drives clicks.

Available now in 10x Emails, one of 25+ programs inside Copy School. Join to get unlimited access.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to use future pacing to move prospects toward a quicker yes

Available now in 10x Emails, one of 25+ programs inside Copy School. Join to get unlimited access.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to use the AIDA framework to rewrite a homepage hero.

Available now in 10x Landing Pages, one of 25+ programs inside Copy School. Join to get unlimited access.

There are 140+ resources, artifacts & assets in Copy School

The 15-pt sales page in a day template
Cold outreach templates
Funnel mapping worksheets
Sales pitch templates
Lead magnet templates
Blog writing outlines
Templates for maximizing ChatGPT

The complete Pricing Page Audit SOP
Sales webinar templates
End-of-trial email template
About page templates
Headline ideation templates
Brand voice worksheets
Abandoned cart email templates

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to outline meaty sales webinars people love.

Available now in Master of Sales Webinars, one of 25+ programs inside Copy School. Join to get unlimited access.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to use AI to craft a hero section

Available now in Master of AI Copy, one of 25+ programs inside Copy School. Join to get unlimited access.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to cut distracting long copy (when it's cluttering, not convincing)

Available now in 10x Landing Pages, one of 25+ programs inside Copy School. Join to get unlimited access.

OVER-THE-SHOULDER TUTORIAL

Watch Jo show you how to be so specific that people can visualize your story like a movie in their minds

Available now in 10x Landing Pages, one of 25+ programs inside Copy School. Join to get unlimited access.

Plus SOPs (standard operating procedures, like checklists), templates and worksheets galore.

With complete walkthrus from the instructor.

The Perfect Return Lead & Customer Profile Worksheet

Message Maps for Four Distinct Funnels

Revelation & Beliefs Worksheet for Attracting New Leads

Templates for Print or Top Top-Tier Publications

Copyhackers training is used and trusted by…

We're honored that Copyhackers training is used and trusted by…

Meet Joanna Wiebe. The founder. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

Not sure? Let's talk it out.

Book a call with a badass member of the Copyhackers crew. We can chat through where you’re at, what your goals are and how best to get you there with Copy School or with another smart option!