Copy Hackers Promises to Help You Write More Persuasive, Believable and Usable Copy – Sans Pixie Dust – So You Can Boost Your Website & Email Conversion Rates
Joanna Wiebe, Conversion Copywriter
I fell into copywriting. Just totally tumbled in, head over feet. I didn’t like the word “copywriter” when I first started – so I went by “creative writer”. Big mistake. That must’ve set me back a good 3 years. Now I know that COPY is awesome, and copywriters are the best-kept secret in the sales and marketing world.
Has worked at: Intuit, Conversion Rate Experts, agencies
Has been doing this since: 2004
Feels the world needs more: Good news stories to normalize good behavior. And varieties of pie – it feels like we’ve capped out early on that one.
Has a warped sense of: Everything. But of what things cost, in particular. (I was raised under the shadow of, “No, Joey, that’s too expensive!”) And I’m totally bad at forecasting how long something will take.
Would have been: A dermatologist. Or an architect. But the lure of a life of words was just too strong.
Favorite copywriters: Gene Schwartz and John Caples – and all the great unknowns doing kick-a$$ stuff.
Loves to optimize: Catalogue pages! Sooo much opportunity on the average catalogue page.
Lance Jones, CRO Consultant
I grew up believing I would optimize websites. Thank God the Internet was invented or I’d still be selling mattresses. When I’m not helping clients make sense of CRO and web experiments, I’m toying with a new startup idea or helping my 2 boys try to make sense of this world and their place in it. Or eating candy.
Has worked at: Adobe, Intuit, Conversion Rate Experts, Keynote
Has been doing this since: 1999
Feels the world needs more: Results-oriented people walking the halls of more results-oriented businesses.
Has a warped sense of: Blood relations. I’m pretty sure I was adopted by the Brady Bunch, but I have yet to be invited to family gatherings.
Would have been: An astronomer, but an astronomer visited my school when I was a child and told me not to do it. Not cool of him, actually.
Favorite business minds: A mix of everyone on the Shark Tank. Cuban’s ego; O’Leary’s data-focus; and Herjavek’s heart.
Loves to optimize: Experiences.
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Praise for Copy Hackers…
“More than anything, your newsletter content re-inspires me to alter my mindset and take action on those things that I know I could be doing better in terms of copywriting. Your excellent point about actually following through on the things you learn holds true, it’s the hardest part!”
- Jesse Storimer, Working With TCP Sockets, Canada
“I just read the first lesson and the single line inspired me so much, ‘People want what they want.’ And I should try to give them a better reflection of themselves, that much focused my copy writing should be, am really happy I subscribed to you. Thank you so much!”
- Kartikeye, Indore Area, India
“Firstly, thank you for the e-mails, I’ve found them incredibly useful. My biggest challenge as a freelance software developer is deciding whether to write about the technologies I work with, or the business problems I can solve. I’m not sure what the state of awareness of my visitors are. Your tips about looking at analytics is certainly a good starting point, so I will start there. Thanks again for the insightful email!”
- Glen, Norwich, Norfolk, UK
“I just wanted to say ‘thanks’ for the warm welcome, the $0 e-book and the quality feel to the interaction so far.”
- Simon M.
“I signed up for your email very recently. I really like your work and I really REALLY like how you write.”
- Alexandra, Greece
“Only yesterday someone tipped me your website and already I subscribed to the newsletter and am a fan. BIG fan. You see, as a social worker-gone secretary/pa to the CEO at childcare services then lost her job when new CEO entered – then crashed and burned – then was forced to go into outplacement I discovered that what I love most is to just write. It’s what I’ve always done and never ever considered a serious career. Step one: ask a writer. A good one. An EXCELLENT one. You! Just the option of mailing you and knowing I will get a response feels like a huge leap forward.”
- Linda, Groningen Area, Netherlands
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