For side hustlers, freelancers and marketers of all stripes:

NEW! The Copyhackers library of quick-win books.

You don’t have to call yourself a copywriter to write copy that converts. Get pocket-sized guides to ramp up your sales. Lift your conversions. And snowball your revenue. 

And if you’re here because you want to get paid to write… get the tools you need to go from side hustler to six-figure freelancer.

With the snackable ebooks in our *brand new* Rich Writer Series. 

Copyhackers training is used and trusted by…

Copyhackers training is used and trusted by…

For ANYONE that writes copy

Master messaging. With the Copyhackers Classics.

Get your hands on the only copywriting guides written exclusively to improve conversions.

You’ll use these bite-sized guides to craft conversion-critical copy like headlines, websites, and long-form sales pages. So you can eliminate guesswork. And become a master of writing messages that sell.

For ANYONE that writes copy

Master Messaging. With
The Copyhackers Classics.

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Get your hands on the only copywriting guides written exclusively to improve conversions. 

You’ll use these bite-sized guides to craft conversion-critical copy like headlines, websites, and long-form sales pages. So you can eliminate guesswork. And become a master of writing messages that sell.

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The “gold standard” of copywriting books

No more throwing spaghetti at the wall, praying your copy sticks. Get the tools you need to excavate messaging gold. 

So you can tell new customers what they need to hear. When they need to hear it. And watch your conversion rates climb.

To increase your conversions in one afternoon… jump into more books in the Copyhackers Classics Series

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The Essential Headline Handbook

Your visitors are bored. And your sky-high bounce rate is giving you away. 

Discover how to hook fidgety prospects by writing stop-in-your-tracks headlines. So you can increase the time visitors spend on your site. And rocket your conversions.

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Your Five-Minute Conversion Booster

The silent conversion killer that 9/10 marketers ignore?

Button copy.

Optimize the space where the conversion happens. So you can scoop up more clicks. More leads. More sales. With the must-have guide to calls to action (copy and design).

COMING IN 2023

A copywriting book that acts like a workshop

Your long-form sales page is the linchpin of every campaign you’ll run. 

 

Use this in-depth guide to write a killer sales page that gets visitors smashing that beautiful “BUY NOW” button. So you can stop rouletting your copy. And generate record-breaking revenue on repeat.

BONUS Video Series: Watch sales page copywriting tips ‘n’ tricks in action.

Your conversion-focused guide to formatting copy

Before your copy can work its sales-boosting magic, it needs to get read. Which is where this guide comes in.

 

Discover the best way to format your copy to keep users reading down the page. Because better UX = better conversions. 

BONUS! Uncover the 17 copywriting pitfalls. And discover the most crippling web writing myths on the planet.

A must-have for anyone that writes copy

Prerna Malik September 16, 2022

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“Where Stellar Messages Come From is one of those books you'll want to come back to over and over again. Not only will this book give you the tools you need to excavate messaging gold, but it will also give you the confidence to write copy that will outperform controls and set new benchmarks.

Never again will you sit down and wonder where to start a sales page or an email sequence. You'll know exactly what to write and why a word should go on a page.”

Big lessons within binge-worthy pages

Sha Sha September 19, 2022

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“This is a classic read for ALL copywriters. Joanna succinctly explains how to construct the right message for the right audience. Learning those fundamentals by heart will go a long way throughout your copywriting career. Whether you’re new to the copy game or looking to brush up on your copy chops, this ebook is a must-add to your reading list.”

My sales page conversion rates jumped from 4% to 11.9%

Amanda O. Neill November 6, 2022

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“Don't "guess" a single word of copy without reading this first. My sales page conversion rates jumped from 4% to 11.9% using this research method. If you write copy for clients or executives in your company, it helps them understand how important client-centered copy is to bottom line sales. Otherwise, you're just throwing spaghetti on the wall to see what sticks.”

It feels like magic, but it’s science

Marika Tosi September 21, 2022

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“There is no doubt that Copyhackers is the Harvard of copywriting, and this book is the perfect starting point for learning what A-list copywriters are doing.

You’ll learn how voice of customer data is crucial when writing copy and you’ll be able to identify swipe-worthy messages in the clutter. So that you can fill your sales page, email or website with the most effective words to convert your reader.”

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For curious freelancers

Get paid to write.
With
The Rich Writer Series

Go from fresh side hustler to six-figure freelancer with the Rich Writer Series as your guide. 

Get the tools you need to make great money writing copy. Even if you’ve never worked in marketing. Don’t have a portfolio. Or can’t confidently explain what copywriting is… yet.

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NEW! The complete how-to book on landing clients as a new freelance copywriter

Your client-getting handbook

To make your first $1000 as a freelancer, you need to find people that will pay you to write. This book shows you how to do just that. 

We surveyed 100 freelancers to unearth the most reliable strategies for making your first $1000. Use ‘em to get your first invoice paid in the next 7 days. Even if you’ve never written a word of copy. 

BONUS Video Series: Get tips and tricks directly from freelancing folks who’ve already earned their first $1000 with a copywriting side hustle.

When you feel like giving yourself a healthy pay raise, jump to the next books in the Rich Writer Series

Coming June 2023

What if you could match your full-time salary… by writing copy part-time? You can. And this rate-raising book will show you how.

Newbie freelancers are landing their first copywriting gigs using the tools you’ll gain

Easy to follow guide on how to make $1000

Julia Wawrzyniak December 1, 2022

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“This book was extremely helpful in finding ways to make your first $1000 as a freelance writer. Whether wanting to make writing your full-time career or side hustle this book gives you many tips and tricks to make money. My favorite thing about this book is the easy-to-follow format and real-life testimonies from writers who have utilized these tips. The best part is at the end of a chapter they give you a checklist to follow to be able to execute the tip that was given to you. Great purchase, highly recommended for anyone who wants to make money as a writer.”

All the tools you need to land your first clientSarah Gabor

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"I had all the tools I needed to get started making connections and landing my first copywriting job.
I felt like a newbie set in the right direction, without crazy pressure to be "successful."

“I can get clients using these tactics to make my first $1,000 and more”Deana Morgan

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"loved the numerous ideas for getting your first paid clients that would fit any personality style, and I feel confident that I can get clients using these tactics to make my first $1,000 and more."

Takes the scary out of doing freelance workSam Pelton

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“This book helps make the idea of doing freelance work a lot less scary, and a lot more approachable! Lots of practical and actionable first steps for copywriters just starting out.”

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Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

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