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254 Results Found

Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

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  • 1328 Total views
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SaaS Websites: Is shorter copy really better?

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

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  • 1328 Total views
  • 328 Publishers linked

Snackable content: What it is and how to make it (with examples)

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

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  • 1328 Total views
  • 328 Publishers linked

The top 5 Conversion XL articles to improve your copywriting

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.

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  • 1328 Total views
  • 328 Publishers linked

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What is direct response copywriting? Lessons we still use today.

What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.

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  • 1328 Total views
  • 328 Publishers linked

3 value proposition formulas to differentiate your brand

These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank page.

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  • 1328 Total views
  • 328 Publishers linked

5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I found most helpful.

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  • 1328 Total views
  • 328 Publishers linked

Use this value proposition formula to get more yeses

The value-specific value proposition formula is an effective way to say why prospects should choose you. Here’s how it’s done (with examples).

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  • 1328 Total views
  • 328 Publishers linked

5 headline formulas to test on your home page today

Headline formulas are a great way to generate lots of ideas and catch your visitors’ attention when they land on your home page.

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  • 1328 Total views
  • 328 Publishers linked

What is a value proposition? Plus 5 tips to write your own

An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own with these tips.

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  • 1328 Total views
  • 328 Publishers linked

Write emails for money: Start bringing in cash with these tips

Want to write emails for money? Here’s advice from copywriters who are already writing emails & making moolah.

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  • 1328 Total views
  • 328 Publishers linked

How to increase open rates using DMARC authentication

Increase your open rates and improve your deliverability by authenticating your domain with SPF, DKIM, and DMARC.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting jobs: How to find them if you’re a new freelancer

Trying to find a copywriting job as a new freelancer? Here’s some places to start in your journey to becoming a well-paid copywriter.

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  • 1328 Total views
  • 328 Publishers linked

Email CTRs: How welcome emails differ from nurture emails

Email CTRs vary by email type and industry. Learn what makes email CTR different for welcome emails and nurture emails.

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  • 1328 Total views
  • 328 Publishers linked

7 copywriting research techniques conversion copywriters love

Here are 7 copywriting research techniques that help conversion copywriters get the data they need to create compelling copy.

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  • 1328 Total views
  • 328 Publishers linked

Writing emails for money: Can you make a living doing this?

Can you really make a living writing emails for money? Definitely. See copywriters who specialize in this and what kinds of emails they sell.

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  • 328 Publishers linked

What does click thru rate mean? Understanding CTR for PPC ads

Understand what Click Thru Rate (CTR) is and learn industry CTR averages. Plus get tips to help you improve your ad copy (and increase CTR).

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  • 1328 Total views
  • 328 Publishers linked

What is conversion copywriting? Definition from the OG

What is conversion copywriting? Here’s the definition from the brand that created the process and coined the term “conversion copywriting”

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  • 1328 Total views
  • 328 Publishers linked

Can brand voice be your differentiator? If it’s unique enough.

Can brand voice be your differentiator? It can be if it’s different than other businesses in your space and speaks to your ideal clients.

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  • 328 Publishers linked

Why fighting through my fear of customer interviews was 918% worth it.

You know how there are “extroverted introverts” out there? The people who are neither “party animals or wallflowers, but have shades of both”… I’m not one of those. I’m quite firmly an “introverted introvert”. The fewer people (but more dogs) I have to deal with during my day, the happier I am. Even responding to […]

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  • 1328 Total views
  • 328 Publishers linked

A user journey example if you’re new to the term “user journey”

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own with these easy-to-follow tips.

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  • 1328 Total views
  • 328 Publishers linked

Trust signals boost conversions. Use them to back your copy.

Trust signals can boost conversions and they’re a top reason people feel confident in their buying decision. But, only when used effectively.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

SaaS Websites: Is shorter copy really better? Read more
The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
29 Quotes That Perfectly Explain What Copywriting Means Read more

Growth Marketing

SaaS Websites: Is shorter copy really better? Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
Why I’m quitting traditional buyer personas. Read more
Going for the cold with Facebook Ads Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more

Freelancing

I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
Are you a content writer or copywriter? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more

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