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187 Results Found

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

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  • 1328 Total views
  • 328 Publishers linked

COVID Memes: Why we’re using laughter to get us through a pandemic

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

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  • 1328 Total views
  • 328 Publishers linked

Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content

Can we – as marketers and copywriters – reverse-engineer this mass viral content outbreak to better understand how information spreads?

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  • 1328 Total views
  • 328 Publishers linked

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter

Whether a pandemic or a recession, economic uncertainties hit freelance copywriting businesses hard… unless you’re well prepared for the certainty of uncertainty. Get 5 “biz prepper” strategies here.

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  • 1328 Total views
  • 328 Publishers linked

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How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation

Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.

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  • 1328 Total views
  • 328 Publishers linked

Breakthrough-or-bust emails

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

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  • 1328 Total views
  • 328 Publishers linked
  • 1328 Total views
  • 328 Publishers linked

The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It)

Looking to build your authority and sales funnel with guest posting? Aaron Orendorff busts three myths that may be standing in your way.

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  • 1328 Total views
  • 328 Publishers linked

3 Customer Interview Techniques to Get Rich Customer Data

Don’t let a tight-lipped customer ruin a perfectly good customer interview. Crank up your interview mojo with these three techniques to get customers talking – every time.

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  • 1328 Total views
  • 328 Publishers linked

What Is a Swipe File? And Why Does Every Copywriter Need One?

Is there anything worse than staring desperately at a blank screen when the words won’t come? Here’s how a swipe file can help you get over the inevitable copywriting hump.

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  • 1328 Total views
  • 328 Publishers linked

What Is UX Copywriting?

You know your audience. You’re ready to solve their problems and compel them into action. But will their journey be clear, easy and enjoyable? Enter UX copywriting.

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  • 1328 Total views
  • 328 Publishers linked

You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures.

If you think ads are your ticket to monetizing your freelance blog, think again. We’ve got five surefire tactics that’ll have you turning your content into cash, fast.

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  • 1328 Total views
  • 328 Publishers linked

In Favor of Long, Image-light Ecommerce Emails

In ecommerce, email is gold, with higher conversions and better retention rates than any other marketing tool. And yet, it’s often underused and misunderstood. This formula for success will boost your confidence in every ecommerce email you send.

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  • 1328 Total views
  • 328 Publishers linked

How I Turned Dozens of Bad Reviews into Hundreds of New Customers

Reviews are crazy important to your business, but nobody likes getting negative reviews. What if you could leverage those bad reviews to improve conversion rates? Here’s how turn those 1-star reviews into copywriting wins.

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  • 1328 Total views
  • 328 Publishers linked

The User-Centric Delight Audit for SaaS

It’s the magical element that fosters deep connections with customers. But what, exactly, is delight? Think of it like this: If there’s a place where your users can interact with you in any way, there’s an opportunity to be delightful.

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  • 1328 Total views
  • 328 Publishers linked

Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture

You’re banking on Instagram for ecommerce but your posts aren’t getting any traction. So is it the algorithm, or is it you? Turns out drool-worthy images are not enough. The solution? Better copy. Because captions WILL make or break your posts.

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  • 1328 Total views
  • 328 Publishers linked

How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products

Instagram users spend $65 on average per purchase (more than on Facebook), and the ‘gram has seen a 115% increase in engagement since 2012. What does that mean for your eCommerce business and Instagram copy?

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  • 1328 Total views
  • 328 Publishers linked

I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned.

A story is up to 22x more memorable than a fact… but combine both stories and facts / data together, and you’ve got the ultimate sales tool. Here’s how to add case studies to your salesforce.

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  • 1328 Total views
  • 328 Publishers linked

Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

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  • 1328 Total views
  • 328 Publishers linked

Forget the Images: Long Facebook Ad Copy Works

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

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  • 1328 Total views
  • 328 Publishers linked

Copywriting

Forget the Images: Long Facebook Ad Copy Works Read more
How to Engage Instagram Followers with Copy So They Love Your Brand and Buy Your Products Read more
Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture Read more
In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more

Growth Marketing

Forget the Images: Long Facebook Ad Copy Works Read more
Inclusive Buyer Personas: Where new product ideas live and growth happens Read more
I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned. Read more
The User-Centric Delight Audit for SaaS Read more
How I Turned Dozens of Bad Reviews into Hundreds of New Customers Read more
Breakthrough-or-bust emails Read more

Freelancing

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more
I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) Read more
These client management techniques worked for Mad Men – will they work for you? Read more

Quick Tips

3 Customer Interview Techniques to Get Rich Customer Data Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

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