“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb 2018, Copyhackers did a webinar […]

Preference testing isn’t just for testing copy. You can also use it to test book cover designs. Here’s how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included).

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing is permission […]

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

Not sure about making money from copywriting? This NEW post explores the possibilities of making good… heck, great… money from copywriting.

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

About pages are one of the most visited pages on a website. So if a company wants to build trust with visitors looking for their products and services, they need an optimized About page. That’s why we asked About page expert Betsy Muse for her top tips.

Even though copywriting is an essential skill for today’s digital world. And many people think it’s the most important skill they need to master. Is it really worth learning if there aren’t enough jobs available? Find out how in-demand copywriters are and what to consider before diving into the copywriting career path. 

Use ActiveCampaign’s email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.

A user journey is a more detailed variation of a sales funnel. Here’s why you should use this approach in your marketing instead.

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.

What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.

These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank page.

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I found most helpful.