I am a
looking to up my game
with
Category

Hashtag

Keyword
192 Results Found

How rest – not hustle culture – made me a better copywriter.

Imagine you’re a canary in a coal mine: You’re healthy as you enter the mine – full of joie de vivre. Singing to your heart’s content as you enter into the darkness. Fluttering your wings as only birds like you can. Later, you exit the mine. Except now you’re: Covered in soot. Frail from disease. […]

Read More
  • 1328 Total views
  • 328 Publishers linked

Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. It was nearly Black Friday, and my partner in […]

Read More
  • 1328 Total views
  • 328 Publishers linked

Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

Read More
  • 1328 Total views
  • 328 Publishers linked

I am an introvert. Here’s how I went from fearing authority to speaking on stages.

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017.  Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress.  Her presentation was so well […]

Read More
  • 1328 Total views
  • 328 Publishers linked

Get to know our Amazing Authors

Joanna Wiebe
Joanna Wiebe
Author
View Profile
Lance Jones
Lance Jones
Author
View Profile
Amy Middleton
Amy Middleton
Author
View Profile

SaaS Websites: Is shorter copy really better?

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

Read More
  • 1328 Total views
  • 328 Publishers linked

I despise cold pitching. Here’s how I made $19,000+ in 46 days from referrals alone… without sending a single cold email.

“Don’t talk to strangers.”  That’s the earliest advice I remember being given.  It’s also the one I followed most strictly. But not because of my parents. Nope. What truly cemented it as an immutable law in my tiny four year old brain was a puppet show put on by the police for my pre-kindergarten class. […]

Read More
  • 1328 Total views
  • 328 Publishers linked

29 Quotes That Perfectly Explain What Copywriting Means

Copy is the words businesses and people use to sell something. And copywriting is salesmanship in print. Get the skinny on what copywriting means here.

Read More
  • 1328 Total views
  • 328 Publishers linked

How to write a landing page for problem-aware visitors

Your landing page’s problem-aware visitor might not have a full grasp of their problem. What can you do on your landing page to better match where they’re at?

Read More
  • 1328 Total views
  • 328 Publishers linked

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

See how I created a unique selling proposition – applied directly to content marketing – that helped double a startup’s annual recurring revenue (ARR) in 6 months. Includes case study.

Read More
  • 1328 Total views
  • 328 Publishers linked

COVID Memes: Why we’re using laughter to get us through a pandemic

The way that many of us are choosing to deal with an absurd and incredible situation no one ever believed would happen in our lifetime is laughter. We’re choosing laughter. And we’re sharing laughter with oh-so-many memes, like these.

Read More
  • 1328 Total views
  • 328 Publishers linked

Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content

Can we – as marketers and copywriters – reverse-engineer this mass viral content outbreak to better understand how information spreads?

Read More
  • 1328 Total views
  • 328 Publishers linked

How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter

Whether a pandemic or a recession, economic uncertainties hit freelance copywriting businesses hard… unless you’re well prepared for the certainty of uncertainty. Get 5 “biz prepper” strategies here.

Read More
  • 1328 Total views
  • 328 Publishers linked

How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation

Copy validation happens with simple tools like Five Second Tests on Usability Hub. See how copywriters and CROs validate copy before publshing a new page or running a split test.

Read More
  • 1328 Total views
  • 328 Publishers linked

Breakthrough-or-bust emails

Think best practices are always best? In this post, see how challenging best practices in email copywriting got us big conversion lifts for Doodle and Prezi.

Read More
  • 1328 Total views
  • 328 Publishers linked
  • 1328 Total views
  • 328 Publishers linked

The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It)

Looking to build your authority and sales funnel with guest posting? Aaron Orendorff busts three myths that may be standing in your way.

Read More
  • 1328 Total views
  • 328 Publishers linked

What Is a Swipe File? And Why Does Every Copywriter Need One?

Is there anything worse than staring desperately at a blank screen when the words won’t come? Here’s how a swipe file can help you get over the inevitable copywriting hump.

Read More
  • 1328 Total views
  • 328 Publishers linked

What Is UX Copywriting?

You know your audience. You’re ready to solve their problems and compel them into action. But will their journey be clear, easy and enjoyable? Enter UX copywriting.

Read More
  • 1328 Total views
  • 328 Publishers linked

You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures.

If you think ads are your ticket to monetizing your freelance blog, think again. We’ve got five surefire tactics that’ll have you turning your content into cash, fast.

Read More
  • 1328 Total views
  • 328 Publishers linked

In Favor of Long, Image-light Ecommerce Emails

In ecommerce, email is gold, with higher conversions and better retention rates than any other marketing tool. And yet, it’s often underused and misunderstood. This formula for success will boost your confidence in every ecommerce email you send.

Read More
  • 1328 Total views
  • 328 Publishers linked

Copywriting Articles

In Favor of Long, Image-light Ecommerce Emails Read more
The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It) Read more
Breakthrough-or-bust emails Read more
How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation Read more
Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more

Growth Marketing

Breakthrough-or-bust emails Read more
COVID Memes: Why we’re using laughter to get us through a pandemic Read more
How a Unique Selling Proposition for Our Content Marketing Doubled Revenue Read more
How to write a landing page for problem-aware visitors Read more
SaaS Websites: Is shorter copy really better? Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more

Freelancing

How rest – not hustle culture – made me a better copywriter. Read more
I am an introvert. Here’s how I went from fearing authority to speaking on stages. Read more
How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter Read more
You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. Read more
How to be a freelance copywriter when you suck at doing what freelancers are “supposed” to do Read more
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. Read more

Quick Tips

29 Quotes That Perfectly Explain What Copywriting Means Read more
What Is a Swipe File? And Why Does Every Copywriter Need One? Read more
What Is UX Copywriting? Read more

Get our new articles, videos and event info.

Join 35,000+ fine folks. Stay as long as you'd like. Unsubscribe anytime.