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Social Proof: 5 new studies that prove its continued persuasive power

Because social proof has become such a mainstay in marketing, it’s easy for marketers to grow numb to it. You forget that social proof is one of Cialdini’s most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof.

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Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more […]

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  • 328 Publishers linked

SaaS Websites: Is shorter copy really better?

Short copy reigns supreme in the world of SaaS websites. But does that mean short copy is the shortest path to conversions? In some cases, yes. See when and why.

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Can I make money from copywriting? A look at the possibilities

Not sure about making money from copywriting? This NEW post explores the possibilities of making good… heck, great… money from copywriting.

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Best copywriting niches in 2023 for new freelancers

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

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How to grow your list (with good leads)

For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb 2018, Copyhackers did a webinar […]

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  • 328 Publishers linked

Take the guesswork out of book cover design with user testing (a Copyhackers case study)

Preference testing isn’t just for testing copy. You can also use it to test book cover designs. Here’s how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included).

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Your guide to SMS marketing: Tools and tips for your next campaign

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing is permission […]

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  • 1328 Total views
  • 328 Publishers linked

Facebook ad strategy. 5 Ideas to use in your 2023 Facebook campaigns.

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

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  • 328 Publishers linked

Tool roundup: Best email marketing software for small businesses

Choosing an email marketing software doesn’t have to be hard. Here are our top 7 picks with a breakdown of each. Plus extra email tips.

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5 key elements of high converting landing pages (with examples)

High converting landing pages have several key elements in common. Learn what they are and how to implement them in your own landing pages.

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5 best landing page builders for generating conversions

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page easily and quickly.

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  • 328 Publishers linked

8 lead generation ideas you can use to grow your email list

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to grow your email list, with examples.

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  • 328 Publishers linked

7 ways to grow your email list (if you’re a new coach)

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and explore 7 proven methods (with examples).

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  • 328 Publishers linked

12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)

About pages are one of the most visited pages on a website. So if a company wants to build trust with visitors looking for their products and services, they need an optimized About page. That’s why we asked About page expert Betsy Muse for her top tips.

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  • 328 Publishers linked

Are copywriting jobs in demand?

Even though copywriting is an essential skill for today’s digital world. And many people think it’s the most important skill they need to master. Is it really worth learning if there aren’t enough jobs available? Find out how in-demand copywriters are and what to consider before diving into the copywriting career path. 

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  • 328 Publishers linked

The email click-through rate formula recommended by ActiveCampaign

Use ActiveCampaign’s email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

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  • 328 Publishers linked

Running a headline test? Use these tools to perfect your headline

A headline test gets the first impressions your readers have and it will give you a direction to follow when optimizing your new headline.

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What it says about you when you call it “user journey” instead of “funnel”

A user journey is a more detailed variation of a sales funnel. Here’s why you should use this approach in your marketing instead.

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  • 328 Publishers linked

Snackable content: What it is and how to make it (with examples)

Snackable content is easy for readers to consume and share. Here’s how to create snackable content that attracts & engages your ideal audience.

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  • 328 Publishers linked

The top 5 Conversion XL articles to improve your copywriting

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here’s a roundup of the top 5 copywriting articles on the blog.

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  • 328 Publishers linked

What is direct response copywriting? Lessons we still use today.

What is direct response copywriting? New post shares what it is and how it’s still used in print and digital copywriting techniques today.

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  • 328 Publishers linked

Copywriting Articles

The Definitive Guide to Email Copywriting: Parts 1 through 4 Read more
The Ultimate Guide to Email Copywriting: Advanced Email Copywriting: Increase Opens & Clicks Read more
The Ultimate Guide to Email Copywriting: Let’s See It In Action: Email Copywriting for Every Kind of Email Read more
The Ultimate Guide to Email Copywriting: Optimize Your Email Copywriting with Hard Numbers Read more
Going for the cold with Facebook Ads Read more
I despise cold pitching. Here’s how I made $19,000+ in 46 days from referrals alone… without sending a single cold email. Read more

Growth Marketing

Going for the cold with Facebook Ads Read more
Are you a copywriter or content writer? There’s a difference. And it matters. Read more
What is copywriting? Why it’s critical to your bottom line. Read more
What is the CTR average for emails? And how to improve yours. Read more
Email Segmentation 101: A beginner’s guide to sending better emails Read more
Abandoned cart email example (+ 6 more) for your swipe file Read more

Freelancing

How rest – not hustle culture – made me a better copywriter. Read more
How a busy freelance writer reduced burnout and increased vacation time Read more
How I made money in high school by convincing companies to pay me big bucks for copywriting Read more
How to become a copywriter this year (without any experience) Read more
I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​ Read more
Best copywriting niches in 2023 for new freelancers Read more

Quick Tips

Are you a copywriter or content writer? There’s a difference. And it matters. Read more
The Ann Handley newsletter and other newsletters we love for pro writers Read more
Email copywriting vs website copywriting: The big differences Read more
4 ways to bring your brand voice to life on your website Read more
What are psychographics? How they make your copy better. Read more
Get more newsletter subscribers with these 3 techniques Read more

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