Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer…
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Even though copywriting is an essential skill for today’s digital world. And many people think it’s the most important skill…
Use ActiveCampaign's email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.
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The Conversion XL (CXL) blog is a trusted marketing industry resource. Here's a roundup of the top 5 copywriting articles…
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Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I…
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