Attention Interest Desire Action: Use this to get, and keep, people reading

3 years ago

Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer…

Take the guesswork out of book cover design with user testing (a Copyhackers case study)

3 years ago

Preference testing isn't just for testing copy. You can also use it to test book cover designs. Here's how we…

The 7 best ways to make money online in 2023 without a degree

3 years ago

If you're looking for ways to make money online in 2023 this list has 7 solid side hustles with specific…

Your guide to SMS marketing: Tools and tips for your next campaign

3 years ago

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate…

Facebook ad strategy. 5 Ideas to use in your 2023 Facebook campaigns.

3 years ago

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are…

Tool roundup: Best email marketing software for small businesses

3 years ago

Choosing an email marketing software doesn't have to be hard. Here are our top 7 picks with a breakdown of…

5 key elements of high converting landing pages (with examples)

3 years ago

High converting landing pages have several key elements in common. Learn what they are and how to implement them in…

6 best landing page builders for generating conversions

3 years ago

Do you want to start using landing pages more? A landing page builder can help you create a high-converting page…

8 lead generation ideas you can use to grow your email list

3 years ago

Lead generation is a critical part of any business. Here are 8 lead generation ideas you can try now to…

7 ways to grow your email list (if you’re a new coach)

3 years ago

An email list is a valuable asset to any coaching business. Discover why you should grow your email list and…

12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)

3 years ago

About pages are one of the most visited pages on a website. So if a company wants to build trust…

Are copywriting jobs in demand?

3 years ago

Even though copywriting is an essential skill for today’s digital world. And many people think it’s the most important skill…

The email click-through rate formula recommended by ActiveCampaign

3 years ago

Use ActiveCampaign's email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

Running a headline test? Use these tools to perfect your headline

3 years ago

A headline test gets the first impressions your readers have and it will give you a direction to follow when…

What it says about you when you call it “user journey” instead of “funnel”

3 years ago

A user journey is a more detailed variation of a sales funnel. Here's why you should use this approach in…

Snackable content: What it is and how to make it (with examples)

3 years ago

Snackable content is easy for readers to consume and share. Here's how to create snackable content that attracts & engages…

The top 5 Conversion XL articles to improve your copywriting

3 years ago

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here's a roundup of the top 5 copywriting articles…

What is direct response copywriting? Lessons we still use today.

3 years ago

What is direct response copywriting? New post shares what it is and how it's still used in print and digital…

3 value proposition formulas to differentiate your brand

3 years ago

These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank…

5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From

3 years ago

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I…

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