Snackable content: What it is and how to make it (with examples)

4 years ago

Snackable content is easy for readers to consume and share. Here's how to create snackable content that attracts & engages…

The top 5 Conversion XL articles to improve your copywriting

4 years ago

The Conversion XL (CXL) blog is a trusted marketing industry resource. Here's a roundup of the top 5 copywriting articles…

What is direct response copywriting? Lessons we still use today.

4 years ago

What is direct response copywriting? New post shares what it is and how it's still used in print and digital…

3 value proposition formulas to differentiate your brand

4 years ago

These value proposition formulas with examples will help you craft your own. Use them instead of starting from a blank…

5 Tips From Copyhackers Ebook 1: Where Stellar Messages Come From

4 years ago

Copyhackers ebook 1 shows you how to conduct customer research and develop stellar messages. Here are the 5 tips I…

Use this value proposition formula to get more yeses

4 years ago

The value-specific value proposition formula is an effective way to say why prospects should choose you. Here's how it's done…

5 headline formulas to test on your home page today

4 years ago

Headline formulas are a great way to generate lots of ideas and catch your visitors' attention when they land on…

What is a value proposition? Plus 5 tips to write your own

4 years ago

An effective value proposition will set you apart from the competition and convert prospects. Learn how to write your own…

Write emails for money: Start bringing in cash with these tips

4 years ago

Want to write emails for money? Here's advice from copywriters who are already writing emails & making moolah.

How to increase open rates using DMARC authentication

4 years ago

Increase your open rates and improve your deliverability by authenticating your domain with SPF, DKIM, and DMARC.

Copywriting jobs: How to find them if you’re a new freelancer

4 years ago

Trying to find a copywriting job as a new freelancer? Here's some places to start in your journey to becoming…

Email CTRs: How welcome emails differ from nurture emails

4 years ago

Email CTRs vary by email type and industry. Learn what makes email CTR different for welcome emails and nurture emails.

7 copywriting research techniques conversion copywriters love

4 years ago

Here are 7 copywriting research techniques that help conversion copywriters get the data they need to create compelling copy.

Writing emails for money: Can you make a living doing this?

4 years ago

Can you really make a living writing emails for money? Definitely. See copywriters who specialize in this and what kinds…

What does click thru rate mean? Understanding CTR for PPC ads

4 years ago

Understand what Click Thru Rate (CTR) is and learn industry CTR averages. Plus get tips to help you improve your…

What is conversion copywriting? Definition from the OG

4 years ago

What is conversion copywriting? Here's the definition from the brand that created the process and coined the term "conversion copywriting"

Can brand voice be your differentiator? If it’s unique enough.

4 years ago

Can brand voice be your differentiator? It can be if it's different than other businesses in your space and speaks…

Why fighting through my fear of customer interviews was 918% worth it.

4 years ago

You know how there are "extroverted introverts" out there? The people who are neither "party animals or wallflowers, but have…

A user journey example if you’re new to the term “user journey”

4 years ago

A user journey is the experience a user has when interacting with your brand. Learn how to craft your own…

Trust signals boost conversions. Use them to back your copy.

4 years ago

Trust signals can boost conversions and they're a top reason people feel confident in their buying decision. But, only when…

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