Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention.…
What can you do to make a headline more compelling? Start with an attention-grabbing headline (3 tips in this post!)…
Basecamp moved their popular blog to Medium. Paul Jarvis moved his... but then moved back. It seems that every marketing…
Most people wanna write short content because it's, well, easier. But you're supposed to feel all guilty for taking the…
You've heard you're supposed to have a content strategy. But what exactly is a content strategy, and is it worth…
The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We've…
The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters - even…
Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What…
"Want to sell more books?" vs "Hi, I'm Tim Grahl" - these two headlines were split-test against one another on…
You've heard the saying, "The client turns on the lights." That old idea makes your work feel less than valuable.…
Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us…
You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to…
You want to measure the success - or failure - of your copy. But how the hell do you know…
Your About page is one of the most visited pages on your site. But is it a dead end? Do…
Trying to get backed on Kickstarter? You'll need a pitch page - and a damn good one at that. But…
You're busy. Your business is doing pretty well. So why should you care enough about SEO to spend time on…
Reciprocity is the persuasion principle at play in most of our content marketing efforts and when we give out free…
Decent copy takes time & skill. Consistently high-converting copy takes time, skill, research, and statistical validation. If you’re outsourcing the…
You can make yourself comfortable at home. When you're trying to grow your business, you've gotta make yourself uncomfortable. That's…
We watch enough Shark Tank and Dragon's Den to know that a ton of products just aren't meant to be.…
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