LAST UPDATED ON JANUARY 30, 2023 Facebook Ad Copy How-Tos: How to write your Facebook Ad Headline: 10 quick tips…
Are copywriters wordsmiths? Or researchers stringing found messages together? In this post by the brilliant conversion copywriter Sam Woods, you'll…
You've got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as…
How do you write home page copy that could possibly double the revenue for your site? In this post, we…
If images are an afterthought when you're writing copy, you're missing out on some serious converting power. Yes, copy is…
Big wigs in boardrooms love to talk about storytelling. "What's our brand story?" ... "Our marketing is lacking a sense…
Copywriting is broken. At least, it's really bloody hard to write convincing copy in the current state of things. Let's…
Whether you like the term "growth hacks" or not, the fact of the matter is this: there are a bunch…
Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention.…
What can you do to make a headline more compelling? Start with an attention-grabbing headline (3 tips in this post!)…
Basecamp moved their popular blog to Medium. Paul Jarvis moved his... but then moved back. It seems that every marketing…
Most people wanna write short content because it's, well, easier. But you're supposed to feel all guilty for taking the…
You've heard you're supposed to have a content strategy. But what exactly is a content strategy, and is it worth…
The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We've…
The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters - even…
Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What…
"Want to sell more books?" vs "Hi, I'm Tim Grahl" - these two headlines were split-test against one another on…
You've heard the saying, "The client turns on the lights." That old idea makes your work feel less than valuable.…
Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us…
You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to…
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