Our Facebook ads experiment. I didn’t expect what I found.

10 years ago

LAST UPDATED ON JANUARY 30, 2023 Facebook Ad Copy How-Tos: How to write your Facebook Ad Headline: 10 quick tips…

5 strategies that will change the way you write copy

10 years ago

Are copywriters wordsmiths? Or researchers stringing found messages together? In this post by the brilliant conversion copywriter Sam Woods, you'll…

How do you turn great home page copy into killer home page copy? (Case Study)

10 years ago

You've got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as…

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

10 years ago

How do you write home page copy that could possibly double the revenue for your site? In this post, we…

Once you know how to support copy with images, you’ll never separate art and words again

10 years ago

If images are an afterthought when you're writing copy, you're missing out on some serious converting power. Yes, copy is…

Storyhacking: I show you how to crack the code behind the irresistible selling power of stories

10 years ago

Big wigs in boardrooms love to talk about storytelling. "What's our brand story?" ... "Our marketing is lacking a sense…

Here’s why it’s so hard to write convincing copy

10 years ago

Copywriting is broken. At least, it's really bloody hard to write convincing copy in the current state of things. Let's…

Here are 19 growth hacks for your SaaS startup. They’re backed by science.

10 years ago

Whether you like the term "growth hacks" or not, the fact of the matter is this: there are a bunch…

When you learn about fighting content fatigue, you’ll never put off blogging again

10 years ago

Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention.…

This Is What I Learned About “Engaging Content” After Writing 500+ Pieces of Content

10 years ago

What can you do to make a headline more compelling? Start with an attention-grabbing headline (3 tips in this post!)…

Should you publish on Medium… or only on your blog?

10 years ago

Basecamp moved their popular blog to Medium. Paul Jarvis moved his... but then moved back. It seems that every marketing…

Seth goes short. Buffer goes long. Here’s what you should do with your content.

10 years ago

Most people wanna write short content because it's, well, easier. But you're supposed to feel all guilty for taking the…

The All-in-One Content Marketing Playbook for Startups

10 years ago

You've heard you're supposed to have a content strategy. But what exactly is a content strategy, and is it worth…

Why Your Copy Needs to Pick a Fight

10 years ago

The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We've…

Every Copywriting Formula Ever (or The Ultimate Guide to No-Pain Copywriting)

10 years ago

The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters - even…

This approach to “empathy in marketing” makes your page 10x more effective

10 years ago

Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What…

The Question of Asking Questions

11 years ago

"Want to sell more books?" vs "Hi, I'm Tim Grahl" - these two headlines were split-test against one another on…

I use a Diva List. Every freelance copywriter should use a Diva List. Here’s why.

11 years ago

You've heard the saying, "The client turns on the lights." That old idea makes your work feel less than valuable.…

How to write copy: A copywriting crash course by Mad Men (Infographic)

11 years ago

Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us…

Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out

11 years ago

You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to…

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