LAST UPDATED ON JANUARY 30, 2023 Facebook Ad Copy How-Tos: Let me start with the bad news: with Facebook, images matter more than copy.   Images are everything in Facebook ads. Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. Because of this, Consumer Acquisition […]

Are copywriters wordsmiths? Or researchers stringing found messages together? In this post by the brilliant conversion copywriter Sam Woods, you’ll get a new perspective on copywriters. If you’ve struggled to make sense of what sets a conversion copywriter apart from the other guys – and why we charge at least as much as our UX and UI friends – set aside time to read this impressively researched and actionable piece.

You’ve got winning home page copy. Your A/B test data proves it. So now what? Do you leave it as is, knowing it’s gonna perform, or do you try to improve on it? In this post, we’ll show you how we developed split-test ideas to further optimize home page copy. Complete with test results.

How do you write home page copy that could possibly double the revenue for your site? In this post, we show you the 3 core copywriting principles we followed to optimize the home page copy for SweatBlock.com. So your copy actually stands a chance of connecting with prospects. And converting them to paying customers.

If images are an afterthought when you’re writing copy, you’re missing out on some serious converting power. Yes, copy is your online salesperson – but it’s hugely supported by the showroom in which it operates and the images of the product it’s trying to sell. This guest post by Nicole Elizabeth DeMere walks through a dozen studies on what, how, why and when to support your copy with images.

Big wigs in boardrooms love to talk about storytelling. “What’s our brand story?” … “Our marketing is lacking a sense of story.”… “This quarter, let’s engage in richer storytelling.” It all sounds fluffy and intangible, right? We thought so, too. Which is why we’re bringing you this decidedly mondo piece on storyhacking, the practical way to tell your story and grow. Featuring 25+ real-life examples.

Copywriting is broken. At least, it’s really bloody hard to write convincing copy in the current state of things. Let’s discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.

Whether you like the term “growth hacks” or not, the fact of the matter is this: there are a bunch of smarter ways to grow your biz. Here are 19 of ’em – complete with over 30 examples from startups like Airbnb, Dropbox, Wistia, Buffer and DollarShaveClub.

Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention. Okay, I made that number up. The real number is higher. And the reason you’re smelling those content marketers, instead of eating up what they’re dishing out, is because we’re all experiencing “content fatigue”. Our content […]

What can you do to make a headline more compelling? It’s been building to this point for the last 5 years… I saw it coming. I was powerless to stop it… What is it? Shock. Your audience is in shock. Content shock. They’re overwhelmed with the content that lands in their inboxes and social media feeds every minute […]

Basecamp moved their popular blog to Medium. Paul Jarvis moved his… but then moved back. It seems that every marketing team is talking about where the best place is to publish all that hard-won, painstakingly written content. So, should you publish on Medium? This post discusses the pros vs cons, complete with insights from Medium stars.

Most people wanna write short content because it’s, well, easier. But you’re supposed to feel all guilty for taking the easy way out. So, what’s the deal? – is long content really better than short? Read this post to see what the data says.

You’ve heard you’re supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet… because starting from scratch sucks.

The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We’ve found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges. In this post, see the studies and examples that will help you decide: should your copy pick a fight?

The greatest, most prolific copywriters on the planet don’t start from scratch. Join the ranks of top copywriters – even if you aren’t a copywriter – by using copywriting formulas to write and optimize your words. We’ve got every single copywriting formula we could find in this one post.

Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What do they have to do with our marketing? How can you engage the mirror system in the brain to move people to act?

“Want to sell more books?” vs “Hi, I’m Tim Grahl” – these two headlines were split-test against one another on a pop-up. In this post, you’ll see which one outperformed the other and, importantly, why that might have been.

You’ve heard the saying, “The client turns on the lights.” That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients – so the convo isn’t about who’s helping whom more… but rather how they can hire you to work for them STAT.

Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.

You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.