Some copywriters swear by ‘em… and others effing hate ‘em. Swear words. Curse words. Bad words. Studies show that people perceive swearing to be something only ‘the lower class’ does… but if 99% of us are in said class, can a case be made for swearing in your marketing?
AdWords looks complex – but it’s really very simple. Yes, the interface is arcane… Yes, there are a million different blog posts about “best practices” and they all seem to contradict each other… Yes, experts in AdWords seem capable of charging HUGE sums of money… Yes, you can go online and find a million stories […]
You got the sale. Yay! …But that’s actually just the beginning. Funny, and here you thought getting a conversion was the only goal! Well, maybe you don’t think that… But judging by the number of stunningly free-of-thought thank-you pages we’ve seen this year – and we’ve got a swipe file of at least 50 of […]
Nobody wants a losing A/B test… But some of the most interesting tests are the “losers” – the ones where everything you thought gets thrown into question. The assumptions you made prove to be, at least for the tested website, wrong. It’s with the losing tests that we often learn the most.* Today’s example is […]
We put stickers on them. We buy special cases for them. We attach dongles to them. We play on them. We have special pockets sewn into our running jackets to hold them. We press them to our cheeks. We cradle them in one hand while tickling their little bellies with the other. We keep them […]
You’ve probably heard enough from us about why you should always be testing your copy, images, page layouts, and site functionality. “Yes, Joanna & Lance, we get it. We should always be testing. What else do you have for us today?” Actually – despite your skepticism – we have a test result that you’ll want […]