How to Look like the Pro Freelancer You Are (Lesson 4 of 4)
In Part 4 of our 4 part series on “How to Look like the Pro Freelancer You Are”, Jo tackles how to present your copy.
If you’ve ever simply sent your copy as a reply in an email chain, this lesson is for you.
This week, Jo shows how to present your copy in a way that inspires confidence by looking SO PRO.Get the transcript
How to Look like the Pro Freelancer You Are (Lesson 3 of 4)
To use research and data in your copywriting process, you need your clients to hand over files and links galore. Your client has them.
So why is it so hard for them to send you everything you need to do your job?
We’ll cover exactly that in this part 3 of 4 in our mini-series about How to Look More Pro as a Freelance Copywriter.Get the transcript
How to Look like the Pro Freelancer You Are (Lesson 2 of 4)
In Part 2 of our 4 part series on “How to Look like the Pro Freelancer You Are”, Jo dives into productized services.
Whether it’s just to add some extra income, or create an even more effective lead generation method, you’re gonna want to check this out.Get the transcript
How to Look like the Pro Freelancer You Are (Lesson 1 of 4)
In this first of four lessons, you’ll see how you can use Packs to:
- Optimize your social “link in bio” flow to generate actual leads.
- Plus how to create a lead magnet quicker than you ever have before.
All of this making you look more pro… in a matter of minutes.Get the transcript
How to Get Started With LinkedIn Ads
We recently tried our hand at LinkedIn ads…
We didn’t get everything right, but there was this one ad that out-performed our Facebook ad in a BIG way.
Join us here for a behind-the-scenes look at our spring launch LinkedIn ads.Get the transcript
How to Grow Your Business After Specializing
If you’re going to specialize, you’ve gotta let the world know 1) who you are and 2) what you’re all about.
In this tutorial, Special guest, Eman Ismail shares 3 steps you should take AFTER specializing…
So you can narrow your audience and grow your freelance biz at the same time.Get the transcript
How to Optimize Your Offer With Temporal Framing
Your prospects need more than a few facts thrown on a page to make a buying decision.
So you need to frame your offer in such a way that a) your customers will consume it best and b) gets your customers to agree with you.Get the transcript
How to Find Your Client’s Brand Voice
In this episode, Nicola Moors walks you through how to reverse-engineer your way to finding your client’s brand voice…
Plus the tools that’ll help you get there.
So you’ll know EXACTLY how to nail your client’s brand voice every time.Get the transcript
How to Write Your “Last Day” Launch Email
Your “last day” launch emails need to 1) create urgency and 2) inspire your prospects to take action.
In this tutorial, Jo shares one of our “last day” launch emails…
Plus a super flexible template that you can customize and use in your next campaign.Get the transcript
How to Write In-App Tour Copy
You should use in-app tours to get users to start engaging with your app when they sign up.
Because if you give your users the white-glove treatment as they get to know your product…
They’ll be more likely to stick around for the long haul.Get the transcript
How to Plan Your Launch Funnel
The first day and the last day of your launch CAN be the most profitable.
So, Jo’s going to give you a behind-the-scenes pass to see how we mapped our Day 1 mini-funnel.
So you can be sure you’re sending the right message to the right readers on the right day.Get the transcript
How to Simplify Your Prelaunch Campaign
Launches are a TON of work.
But if you know where to focus your energy and resources, launches don’t have to be as hard as you might think.
Jo’s going to show you how to scale back your launch efforts WITHOUT scaling back your results…
Starting with your prelaunch.Get the transcript
How to Use Video to Personalize Your Chatbot
We’ve seen across dozens of campaigns how videos – nice, short, human videos – can move people through a journey with less friction.
Jo’s going to show you how to optimize your on-site chat using your smiling face in well-planned, cleverly scripted videos because it’s fab for 1) branding, 2) engagement and 3) conversions.Get the transcript
How to Use Voice of Customer in Your Brand
Even people in your audience who are 1) against you but are in need of you, or 2) feel unloved but are in need of you.
Learn how to help these people see themselves in your brand.Get the transcript
How to Organize Your Copywriting Research
The writing part of copywriting isn’t hard to teach or learn…
But the thinking part IS.
AKA The messy middle.
In this tutorial, Jo walks you through a fraction of the messy middle in the copywriting process.Get the transcript
How to Make Your Prospects Take Action
It’s way too easy for your prospects to choose to do nothing.
So it’s your job to drive them towards your solution…
And away from their current solution with the RIGHT messaging.
In this Tutorial Tuesday, you’ll see how to do just that.Get the transcript
How to Make Sales With Your Website Copywriting
Does your website copywriting close sales?
10x Freelance Copywriter alumni, Andrew Yedlin, noticed that many websites 1) don’t include a strong close or 2) don’t include a close at all in their web copywriting!
So he’s here to do something about it.Get the transcript
How to Write a Lead-Nurturing Email
In this episode, you’ll learn how to write a lead-nurturing email…
And you’re going to actually write it T’DAY.
But don’t worry, because Jo’s gonna walk you through the entire process…
And she’ll provide you with a super-flexible template that you can use again and again.Get the transcript
How to Build a Big Brand Voice
If you use GREAT copy and add some personality (aka brand voice)…
Then you and your brand become more likeable.
And people – including CEOs – like to do business with people and brands they like.Get the transcript
How to Run a Hands-Off Launch Campaign
For the first time ever, we ran a launch campaign while the entire Copyhackers team was on a holiday break.
Jo’s going to walk you through the elements we had to have in place in order to “set it and forget it” with a launch that brought in $25K in MRR.
(including exactly how we mapped our launch emails)Get the transcript
How to Cold Pitch Effectively and Ethically
As a conversion copywriter, you already have the building blocks to assemble the perfect pitch and win the YES from that prospective client you’ve been eyeing forever.
But how do you assemble those blocks into a winning cold pitch?
Our good friend and 10xFC alum Bree Weber will answer that for you right here.Get the transcript
How to Pitch Podcasts
Podcast guesting can help you build authority as an industry expert AND reach a new audience who’s interested in what you have to say.
But if you want to be a guest on top-rated podcasts, you’ve gotta step out of your comfort zone and deliver a good ol’ fashioned COLD PITCH.
Here to save the day is Podcast Guesting Strategist, Mai-kee Tsang, sharing 7 elements of a yes-worthy pitch.Get the transcript
How to Use Action-Triggered Emails
Why should you use action-triggered emails?
Do people show up at your website, click a link… and vanish? Or open your emails, click a link… and vanish.
Then you’re missing out on a huge conversion opportunity.
I’ll walk you through a great example of an action-triggered email I received recently. Plus the 4 action-triggered emails that helped us enroll 1000+ new Copy School students.Get the transcript
Data You Need To Get From Your Clients
Getting performance data will require you to ask your clients for stuff.
But here’s the thing:
If you ask the right questions and deliver the right numbers, your clients will be happier.
Collecting your client’s data will help you attract better clients, retain happier clients and increase your cashflowGet the transcript
How to Train Facebook to Know Your Audience
The more your Facebook pixel gets to know your audience, the smarter it’ll become…
So when you need to put your Facebook pixel to work on something REALLY important – like a Facebook ads campaign – it’ll know how to deliver.
Take a behind the scenes look into why and how we trained our Facebook pixels in preparation for one of Copyhackers’s ad campaigns.Get the transcript
How To Do Rapid-Fire Review Mining
Then you gotta get inside your customer’s head.
Jo’s gonna show you how to use rapid-fire review mining to find what your prospects – or people like your prospects – are saying about products or services that are similar to yours.
Get this right and you’ll know precisely what to say and how to say it.
How to Write a SaaS Email
There are certain… conventions SaaS marketers love.
Break those conventions, and you’ll find yourself in Revision Hell.
Which means, if you’re in SaaS, you should definitely take 20 mins to:
Join us here for this copywriting tutorial
How to Create Buzzfeed-Style Listicles in Ten Minutes
If you haven’t published a blog post in a month…
We’re tackling the 10-min method to write and publish a Buzzfeed-like listicle.
Promotion-ready, traffic-loving listicles.
Because sometimes you have to get out of your head and hit publish.Get the transcript
How to Use Content Grouping in Google Analytics
How to Pitch Your Talk For Speaking Engagements
The Practice: Rapid-Fire Headlines
How to Improve Clarity
5 Ways to Optimize Your Pricing Table
The Practice: Headlines and PAS Formula
How to Improve Your Email Open Rates
How to Use Your Inbox to Write Better Emails
How to Optimize Your Button Copy
How to Decide if You Should Niche or Specialize
How to Write a Web Page for the Four Primary Decision-Making Types
How to Track Your Email Campaigns in Google Analytics
How to Write Headlines for Beginner Copywriters
How to Optimize Your Proposal Process
How to Personalize a Page in 15 Minutes
Personalization specialist, Brennan Dunn will walk us through a 15-min “How to personalize a page” hands-on tutorial. So you can overcome any intimidation you may feel and start driving personalization initiatives for your team or clients.
How to Grow Your List With Quizzes: Part 2
Part 2 of our “Grow Your List with Quizzes” series happens here. You’ll see a whopping SIX hacks to optimize your quizzes.
So you can grow your email list wicked fast.
And more importantly:
So those new subscribers are actually primed to hear from you… and buy from you.
How to Grow Your List With Quizzes
Get the transcript
The 4 productized services to sell now as a freelance copywriter
How to win enough clients for a whole year with a single blog post
Top 10 KPIs for conversion copywriters
Fix these 5 things in your copy to look more pro stat
Tutorial Tuesdays happen live every week! See the schedule and register to attend live here.
FEBRUARY 2020: What to ask your clients
How to use conditional messaging in your emails
Breakthrough blog post topics
How to shift the way you think about money
Think you’re not ready for a VA?
How to write a long-form sales page using survey data
Likes to leads
In this live Tutorial, we’ve brought in social pro Michael Patterson to share all things lead gen on social media.
In this live Tutorial, SEO expert Dave Collins shares a whole lot of tools and techniques to make sure that you get SEO higher up on your to-do list.
A super-speedy formula to find VoC fast
Sometimes you have to find out what your customers problems are. Fast. In this tutorial, Joanna shares a formula that replaces hours of research with about 5 minutes on Google.
Why good copy performs badly
You don’t have to be able to get through Google Analytics to be a really good conversion copywriter. You just need to know how to ask good questions so that you are not caught off guard by not having asked the question, and having somebody else ask you a question that you cannot answer. In this live Tutorial, Joanna walks you through 3 reasons the data is making your great copy look like sh*t copy. So you can turn awkward client convos into even more reason for the client to trust and believe in you.
Conversion copywriting defined
If you haven’t ever sat down and mapped out what conversion copywriting (aka that thing you do for a living) is. Joanna is going to walk you through a refresher. In this live Tutorial, you’ll walk away with a clear diagram you can reference when you talk about the work you do.
How to raise your rates with Amy Posner
In today’s tutorial, marketing strategist and conversion-focused copywriter, Amy Posner will walk you through how and when to raise your rates. And why it’s necessary – and even expected – to do so.
How to get paid to write proposals with Val Geisler
Val Geisler’s an in-demand email copywriter. Last year, she worked her butt off in The 10x Freelance Copywriter and built her authority like a champ… and now she’s running a fast-growing email agency with clients like Podia and Beacon. In today’s live tutorial she will share her cure for the common proposal.
MAY 2019: Creating and selling packages with Prerna Malik
Prerna runs a badass copy business and sells tens of thousands in copy packages. She’s sold ’em to course creators galore and to the likes of Pat Flynn. In this live Tutorial, she’s going to walk us through how to create and sell copy packages.
MAY 2019: Adding emotion to your proposal
In this live Tutorial, conversion copywriter Joanna Wiebe shows you how important it is to tap into emotion in your proposal, and that you need to spend more words than you’d think.
MAY 2019: How to validate your copy
In this live Tutorial, conversion copywriter Joanna Wiebe shows you one simple method she and the other copywriters at CH Agency use to validate their messages with customers before presenting copy to their clients. It’s how they totally banish “yeah but” and “I don’t like” and “well our web developer thinks” from copy reviews.
MARCH 2019: How to optimize Facebook ad copy
In this live Tutorial, Copy Hackers’ Wahida Lakhani demonstrates a quick Facebook ad copy optimization technique you can apply immediately – for your ads and your clients’ – to help turn poor-performing campaigns around. Without wasting time and energy.
MARCH 2019: How to script your third sales video
In this live Tutorial, Ry Schwartz reveals how the Copy Hackers’ team keeps the momentum going in the third sales video to build trust, confidence and excitement leading into a launch.
MARCH 2019: How to script your second sales video
In this live Tutorial, featuring Ry Schwartz, learn the 0 to 30 mile per hour skill sharpener to create the best script for your second sales video.
MARCH 2019: How to script your first sales video
In this live Tutorial, conversion copywriter Joanna Wiebe welcomes Ry Schwartz as he shows you, step-by-step, how the team at Copy Hackers write scripts for sales page videos that are responsible for some of the biggest launches in the last 10 years.
FEBRUARY 2019: Creating a messaging recommendations report
In this live Tutorial, conversion copywriter, Joanna Wiebe, walks you through her process of creating a Messaging Recommendations Report for clients like Prezi and GitPrime… and teaches you how to do the same (and prevent your copy reviews going off the rails).
FEBRUARY 2019: How to organize your VoC data
You’ve mastered the customer interview (thanks, Hannah Shamji) but now you’re looking to do something meaningful with the data, right? But what … and how?
In this live Tutorial, conversion copywriter, Joanna Wiebe, welcomes guest, Nikki Elbaz who walks you through tips on how to organize your VoC data post-interview… so it’s actually useful when you write. Free VoC spreadsheet template!
Get the transcript
JANUARY 2019: How to get more subscribers
Are you terrified by all the work required to craft a “funnel” – who has time?! Have you been putting off creating a real funnel – where do you even start?! Do you already have a funnel in place but want another path to move people into it?
In this live Tutorial, conversion copywriter, Joanna Wiebe, is joined by Leadpages’ Bob Sparkins as he demonstrates how to make a new lead magnet in just TEN minutes.
Get the transcript
JANUARY 2019: How to handle awkward client conversations
How do you handle those difficult conversations where your client gives you “feedback”? What about when a client tells you how they think your copy should be written?
In this live Tutorial, conversion copywriter, Joanna Wiebe, walks you through two ways to handle those awkward conversations when the client forgets why they hired you.
Get the transcript
JANUARY 2019: How to optimize crossheads/subheads
Most crossheads are quite flat. Often dull. White noise. Placeholders.
They’re written fast. By people who think copywriting is easy.
In this live Tutorial, conversion copywriter, Joanna Wiebe, walks you through four old-school copywriting techniques you should immediately start using to bring your crossheads to life. So you can better simulate reality for your prospects. And get their imaginations working.
Get the transcript
DECEMBER 2018: How to write a sales page
Way more clients need long-form sales pages (LFSPs) than you – or they – know. In this live Tutorial, conversion copywriter, Joanna Wiebe, is joined by copywriter Angela Cho to give you a behind-the-scenes view of how to write a long-form sales page – complete with templates.
Get the transcript
NOVEMBER 2018: How to create a biz-worthy home office
Is your home office making it easier or harder for you to close clients? Is everything the camera sees – everything your prospect sees – amplifying your awesome… or dragging you down a half-dozen notches? In this live Tutorial, conversion copywriters and freelancers, Joanna Wiebe, Tarzan Kay & Val Geisler, will walk you through what they’ve done to make their offices look the biz on camera.
Get the transcript
NOVEMBER 2018: How to confidently pitch your copywriting services
If you’ve ever wished a lead would no-show on a call just so you didn’t have to deal with “selling yourself” – even though you need the work – you need to watch this tutorial. In this live Tutorial, conversion copywriter, Joanna Wiebe, will show you a super-simple exercise that helps build your confidence so you can OWN calls with new leads / prospects.
Get the transcript
NOVEMBER 2018: The art & science of pestering
Pestering people broadly doesn’t work… you need to use a precise formula that’s constructed in the right configuration to be effective. Not enough – or too much – can tip the scales against you. Believe it or not, there’s an art and a science to pestering your prospects in order to build honest, genuine, long-lasting relationships. In this live Tutorial, copywriter Karine Bengualid teaches you an effective strategy to build authentic relationships with your network.
Get the transcript
OCTOBER 2018: How to be creative with your conversion copy
So the whole thing with conversion copywriting is this.. there’s a process. A repeatable process. With frameworks. And formulas. And a user-first approach. And all that great science-y stuff. As an engineer builds a bridge, so a conversion copywriter writes copy. Meaningfully. Intentionally. With data. And with lots of testing and validation. Just as some bridges are more beautiful than others, some copy – precisely engineered – reads more beautifully than other copy. In this live Tutorial, conversion copywriter, Joanna Wiebe, shows you how to be creative with your conversion copy.
Get the transcript
OCTOBER 2018: How to wireframe landing pages
Are you going through several rounds of copy revisions just to get buy-in from your clients? Don’t make your clients guess how your copy might look, show them. Wireframing your copy helps your clients clearly see how your copy will look to their customers and prospects. Once you start sharing your wireframed copy get ready for fewer rounds of revisions… and who doesn’t love fewer revisions?
Get the transcript
SEPTEMBER 2018: How to write Facebook-compliant ad copy
Are your ads Facebook-compliant? You know… that’s where Facebook double-checks your ad copy for all sorts of stuff… and then either penalizes offenders or full-on shuts non-compliant accounts down. Yikes.
In this live tutorial Facebook ad copy expert Wahida Lakhani goes over the dos and don’ts of writing Facebook-compliant copy.
Get the transcript
SEPTEMBER 2018: How to evergreen your course sales
So you’re selling a course and you have questions… What should the email funnel look like? How do you do harness the power of the perfect persuasion window? How many emails do you include in the funnel? How do you keep your conversions going well after you’ve done all the work? In this live tutorial Deadline Funnel founder, Jack Born, walks you through how to use evergreen, deadline-driven email funnels to boost your launch conversions, on repeat.
Get the transcript
AUGUST 2018: The 3-part conversion copywriting process for newbies
New to copywriting? Are you still trying to figure out this conversion copywriting thing? In this tutorial, conversion copywriter, Joanna Wiebe, teaches you her 3-part conversion copywriting process so you can finally get it right!
Get the transcript
AUGUST 2018: How to use apology tactics in your TOFU emails to make your prospects ‘problem aware’
If your emails include things like… “Just wanted to make sure”, “Sorry for the extra email” or “Not sure if you saw…” you’re being waaay too Canadian and it’s costing you sales.
In this tutorial Ry Schwartz and, conversion copywriter, Joanna Wiebe, show you how to write a top of funnel (TOFU) email using a specific set of apologies to make your prospect ‘problem aware’. Free template!
AUGUST 2018: How to get more proposals approved
One of your biggest challenges as a freelance copywriter is getting your bl**dy proposals approved! Are you too expensive? Did you fail to make the ‘why’ clear? Do you need to build your authority before even attempting to get that ‘yes’?
In this tutorial, conversion copywriter, Joanna Wiebe, teaches you the most direct path to getting your proposals approved.
JULY 2018: How to use Trello to optimize your email sequence
How are you gonna organize all the information you’ll need? The information to learn what’s missing in the existing emails… what’ll need to be done differently… where all that voice of customer data fits in?
In this live tutorial, conversion copywriter Joanna Wiebe shows you how to use Trello to organize all the pieces you use to optimize an existing email sequence.
JULY 2018: How to create a Launch Command Center
In this tutorial, copywriter and launch expert, Abbey Woodcock, shows you the 7 essentials every project management system needs to keep launches from turning into a hurricane.
JULY 2018: How to use 3 essential copy techniques
JUNE 2018: How to validate your copy
MAY 2018: How to use the Zero Risk sweep
MAY 2018: How to use the Heightened Emotion sweep
MAY 2018: How to write compelling agitation copy
APRIL 2018: How to write an Adwords ad
APRIL 2018: How to optimize your post or page for SEO
APRIL 2018: How to get more SEO luv with landing pages
MARCH 2018: How to write headlines that work (fast!)
MARCH 2018: How to join the conversation happening in your customer’s mind
FEBRUARY 2018: How to optimize your SaaS onboarding (case study)
FEBRUARY 2018: The SaaS onboarding emails you should be writing
FEBRUARY 2018: How to plan a SaaS onboarding funnel
FEBRUARY 2018: How to write a SaaS trial-to-paid sales email
JANUARY 2018: How to write an ultimate guide (Advanced Class)
JANUARY 2018: How to research a kick-ass blog post