The greatest, most prolific copywriters on the planet don’t start from scratch. Join the ranks of top copywriters – even if you aren’t a copywriter – by using copywriting formulas to write and optimize your words. We’ve got every single copywriting formula we could find in this one post.

On October 26, 2010, Shereef Bishay – of BetterMeans and the recently launched ClassParrot – told the HackerNews community about some copywriting work I did for him: “Show HN: I asked an HN member for feedback and she blew my mind” on SlideShare Requests for copywriting help flooded my inbox over the course of the […]

73% of emails fail basic accessibility checks. Here’s how accessible email copy for ecommerce removes friction and improves conversions.

AI messaging for SaaS is scaling fast, but trust is collapsing. Here’s the real cost of outsourcing your message in a recession.

Lead drought? Here’s how copywriters attract leads right now using 10 proven 10x plays. No free work, no cold spam, just client-ready visibility.

An authority book for copywriters shows the expertise AI can’t replace… positioning you as the trusted expert clients look for. Plus, it’s the authority move Joanna Wiebe ALWAYS recommends.

I experiment with AI the same way I experiment with anything: by swiping ideas from peers and mentors.

There’s a growing trend encouraging marketing leaders to shift to an AI-first strategy, systematically replacing talented writers with artificial intelligence. It’s terrible advice.

This is not an article about translating English copy at all, but about learning a rigorous system and applying it in your own language and market.

The quiet fear for most copywriters isn’t just about being replaced by AI. It’s that our reliance on AI is killing the writer in us.  Productivity is up, but the thought of writing from a blank page now feels daunting, even impossible. This is the real anxiety plaguing our craft. It’s not an external threat […]

Countless examples of SaaS pricing pages, along with expert commentary from a SaaS conversion copywriter, show you how to make your pricing pages convert.

SaaS pricing pages have a way of sparking disagreement in SaaS marketing teams. There’s always a minimalist on your team — the one who slaps the word “Pricing” in the header and wants nothing more than a plan table and maybe FAQs. And then there’s the conversion-savvy marketer who wants to treat it more like […]

Don’t throw out the control and do a wholesale rewrite. In this article, you’ll see what process to follow for best results.

“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […]

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […]

Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: First, they dive deep into understanding their audience, figuring out exactly what makes them tick. Then, they craft emails that are not just engaging but hit right at the heart of the reader’s needs and desires. Every word is fine-tuned for clarity and impact. Finally, they test and tweak, ensuring the message not only resonates but also drives real action.

Taking your first steps in UX? Welcome! In this straightforward guide, we’re breaking down the concepts of ‘User Journey’ and ‘User Flow’ for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let’s simplify these essential UX elements together.

Becoming a SaaS copywriter is your ticket to being at the forefront of the tech industry, where your words have the power to turn interest into conversions. It’s more than just writing. It’s about understanding the pulse of the market and crafting messages that resonate with users on a personal level. You’ll work with innovative brands, helping to shape messages that not only inform but also engage and inspire action. It’s a dynamic, rewarding career path where your skill can directly contribute to a company’s success, translating tech speak into language that connects, convinces, and converts.

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal.

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here’s how…

Demand generation vs lead generation? Which should you use? You could be missing out on some qualified leads if you’re not using both.

Not sure about making money from copywriting? This NEW post explores the possibilities of making good… heck, great… money from copywriting.