Takeaways
- You can make money writing emails because your clients make money sending those emails
- Learning to write the most needed email sequences will help you specialize in emails and make a good living writing them
You can definitely make money writing emails
According to Campaign Monitor, 71.8% of small businesses use email to communicate regularly with their customers.
Business owners are aware that connecting with their customers is valuable.
And email is an effective way to connect.
But – are they aware of how to use conversion copywriting techniques to make them more engaging and increase their sales?
That, my friend, is where you, the experienced copywriter, come in.
You can help all forms of businesses connect with their customers and increase conversions through the emails you were hired to write.
Start writing emails for money and sell them to clients who want to make money by sending them.
Which copywriters make money from emails and how do they do it?
Honestly? So many.
The women we’re going to look at today all specialize in writing emails, but that doesn’t mean all their businesses look the same.
When they chose to write emails for money, they went a step further and decided who they wanted to work with and what types of emails they wanted to write.
You could say that getting specific enabled them to stand out more as email copywriters.
Let’s take a look, shall we?
Tarzan Kay
Tarzan specialized in email years ago.
But she doesn’t just write emails. She specifically writes launch emails for digital courses.
Although she still writes her own emails and emails for select clients, Tarzan’s main focus now is teaching others how to create ethical sales through emails.
“My hope and part of my mission is to change the way people think about email marketing. It can be something that’s really magical and beautiful. It does not have to be spammy or intrusive.”
Tarzan Kay, Agents of Change
She has made such an impact with her emails that she has a slew of well-known people, including Joanna Wiebe, endorsing her skills.
Eman Ismail
Eman started specializing in emails only a few years ago and has already made a big name for herself.
That’s because when she did it, she went all in. She went on podcasts, gave presentations and was even featured on a Tutorial Tuesday.
From that Tutorial, Eman states how she makes sure people know she’s an email specialist,
“Your job is to control what people say about you when you’re not there. So if you think you’re an email specialist but people are talking about your sales pages when you’re not in the room, you’re really not an email specialist.
When people think Eman Ismail, now they think email. I don’t talk publicaly about the things that are not related to my niche.”
Eman Ismail, Tutorial Tuesday
She’s become synonymous with emails now, and you’ll hear “Eman is email” in copywriting circles.
Samar Owais
Samar has been an email conversion strategist since 2018 and focuses on SaaS and eCommerce businesses.
The interesting part of Samar’s specialization is that she doesn’t write all the emails – she has chosen the ones she wants to write.
In Samar’s words,
“I’m an email conversion strategist for SaaS and eCommerce brands. I specialize in onboarding and retention focused emails in SaaS, and lifecycle emails in eCommerce.”
Samar Owais, Send Some Love
She, too, put herself out there and got noticed. She went through 10xFC, followed Jo’s advice, and came out the other side with a brilliant freelance career.
The thing these copywriters all have in common (besides writing emails for money) is that they are all grads of 10x Emails.
The lessons inside are a sure-fire way to uplevel your copywriting skills and create a career that makes you money and makes you happy.
How do these copywriters make money writing emails?
1. They practiced writing emails that convert customers
First, they took 10x Emails and practiced writing emails using conversion copywriting formulas.
Take Nikki’s advice from this Tutorial Tuesday and use the emails you receive to work on writing better emails.
(Nikki Elbaz is another email copywriter to look to for inspiration. She has some stellar templates on her website)
2. They learned the different types of emails that can make money
There are a lot of ways you can make money writing emails.
Here are some of the most common sequences businesses need:
The one thing these all have in common?
Your client is making money by sending these emails to their subscribers.
You can also make money by sending emails to your own list.
All the skills you’re using in writing emails for clients can be used to write your own emails.
Make time to use your copywriting skills to move your own business forward.
And… people pay for this?
You bet they do.
Why?
Because when you write emails for money – your client is getting emails that will make them money.
It’s a win-win situation.
Joanna explains in 10xFC that there are some average prices you can use to help determine what you should charge for writing emails.
(She goes into a lot of detail about pricing strategies in the course)
What to charge when writing emails for money, based on experience level?
For example:
- A junior copywriter with less than 2 years of experience can charge about $100 USD per email
- A mid-level copywriter with 2-5 years of experience can charge about $250 USD per email
- A senior copywriter with more than 5 years of experience can charge $500-$2500 USD per email
Although I’ve listed some average prices, you’ll find a huge variation across copywriters and industries.
The prices you charge for writing emails are based on your years of experience writing them and the amount of training you’ve completed specifically on emails.
Check out this handy pricing calculator as well.
With experience, your prices are going to go up.
So get practicing writing emails so you can add this lucrative specialization to your arsenal of copywriting skills.
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