FREE CONVERSION COPYWRITING COURSE FOR TEAMS
Exclusively for 50+ person agencies or teams with 250+ employees.
Your copywriters rely heavily on gut and creativity, often to the detriment of delivering results
You want your team to understand creativity is essential but is not the only consideration
It can be difficult to talk to your team, especially your copywriters, about conversion copywriting without emotions getting involved
You want a trusted third-party to train them on these necessary copywriting skills
Your team has expressed that they want to be more persuasive but not “salesy”
Your team has identified “Improve copywriting skills” in their goal setting
You’ve inherited a team that doesn’t think much about copywriting, and you do (and want them to, too!)
Your team tried writing copy with AI and it’s becoming clear ChatGPT alone isn’t enough
You want your team to use AI to improve efficiencies, but they either rely on it or fear it
Using AI effectively requires that your team understand strategy, brand and execution (or they’ll prompt AI wrong), but thus far there’s been more friction than understanding
Management is frustrated by Marketing’s performance, and your team is blissfully unaware that anything’s even wrong
THE PROGRAM: CONVERSION COPYWRITING FOR BEGINNERS
✓ Everything your team writes starts with a framework, not guesswork
✓ Your customers and prospects tell you what to say and even how to say it
✓ You optimize customers and prospects’ words with formulas
✓ AI makes us sharper and faster, replacing the manual work so we can develop insights and richer strategies, with more impressive execution
✓ Social proof must prove something
✓ Everything needs an offer, and every offer need a value proposition
✓ You use different button copy at different stages in the buyer journey
✓ Voice, tone and other style elements happen during editing – not as a starting point
Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.
For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.
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