ABOUT JOANNA (JO) WIEBE
One post on Hacker News, and my life changed. It was 2010, and I was working at tech giant Intuit while, in my spare time, feasting on all things startup. I was obsessed. So I was thrilled to help out a tech founder who’d asked HN for feedback on his website. I sent him my notes.
Three days later, my inbox blew up.
The founder had posted to HN about how I’d helped him rewrite his copy. And 50+ startup founders were hungry for the same. When I told them I’d love to help them all but I just couldn’t – not with my day job – a few suggested I write a book about copywriting.
I did.
In 2011, I launched those books on Hacker News. Dharmesh Shah was one of the first to buy. And after $20K in sales, I figured, hey, maybe I’ll start my own startup. I’ll focus on teach startups to write copy.
That was the birth of Copyhackers. For 15 years, we served 1000s of startup founders, marketers and copywriters.
And as those founders sold their businesses, they invited the copywriter they knew well – yours truly – to help their new teams at much, much larger organizations write convincing copy.
Today, rebranded as JO, I use my background in big tech and tiny startups to help organizations find their voice, write performance copy and distribute their message to the corners of the earth. Yes, I’m a flat earther. No, I’m not.
I’ve been invited to speak on 100s of stages, including these ones on repeat: Business of Software, CXL Live, CTA Conf and Microconf. I’ve also written a book, The Copyselling System (BenBella / Simon & Schuster), which is available July 21, 2026.
If you’d like to discuss working together, please book a call. I can’t work with everyone, but I would love to prioritize your business if you’re growth minded and ready to master messaging across your org.
What sets Joanna apart is her ability to blend data-driven strategy with creative storytelling, always putting the reader first and never sacrificing clarity for cleverness. Her approach isn’t about flashy words for their own sake; it’s about understanding what motivates customers and crafting messages that move them to action.
Bob Moesta, Co-creator of Jobs to Be Done
Jo and her crew have twice embedded in our team for 6+ month periods to help us with messaging strategy and the hands-on execution work. When we have a conversion problem tied to messaging, we bring in Jo.
Dan Shapiro, Founder & CEO of Glowforge
“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”
Marie Forleo, Author and 9-Figure Entrepreneur
“Joanna is the New England Patriots of copy and strategy. Everything is just championship calibre.”
Todd Herman, Author and Olympic Coach
“I have no doubt that my team is stronger both in their jobs, as well as careers thanks to Joanna’s training.”
Tara Robertson, CMO of Bitly
“I’m now confident I’m using best practices for doing what I’m doing. While I’ve always been willing to stick my neck out and do things I’ve never done before, it’s wonderful to have a seasoned guide in my back pocket.”
Mike Vaughn, Director of Marketing & Sales (B2B)
“In running $500K+ of Meta ads each month, we have a never-ending need for high converting copy. Although we’ve been successfully writing ad copy for years, it’s often been the bottleneck in the process, especially when we’re creating complicated funnels and multi-stage launch sequences. Jo’s training allowed us to refine our copy process from start to finish so we can produce copy that converts faster than ever. Even our junior team members are producing copy that wows our clients and brings in the leads.”
Rita Barry, Agency Principal
“We used Jo’s training to 3x our revenue.”
Tara Gentile (Mullen), Author & Consultant
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