Have you noticed tension in your team during conversations about messaging or in copy reviews? Do you publish copy marked “V22_Final7” because the deadline’s here, not because you’re happy with it? Have you implemented frameworks to keep the team on track, but somehow the work hasn’t improved? If messaging and copy are sensitive subjects, this workshop is the answer. 

The workshop takeaway is threefold: alignment, improvement and joy. Here’s the high-level of how we get there: 

1. Once we’ve determined there’s a fit, I conduct deep interviews with 3 to 5 key stakeholders to shape the workshop around your goals and unique challenges. We develop a curriculum and participant list (up to 25 people), and we set the date. 
2. I run shorter interviews with up to half the participant list (cross-functional, all roles represented), and my team and I review supplied data, such as survey responses. This helps us further refine the curriculum. 
3. Approximately 2 weeks before the workshop, we sign off on the agenda and how we’ll measure success. Any required pre-work materials are circulated among participants.  
4. With my co-facilitator, we run the on-site two-day workshop.
5. After the workshop, we offer drop-in Office Hours access for up to two months. Additional support is available.

Every team is different, so every workshop is a little different. Overall, our goal is to help your team “break the brainstorming habit,” learn how to find stellar messages and finally organize them in such a way that you’re all empowered to dream, execute and critique copy that your team – and customers – love.