Trusted management and mentorship for content strategists, content designers and copywriters in large marketing orgs.
Your content team has the talent. Now they need the leadership to hit world-class standards. But recruiting a stellar VP to guide them is taking longer than you’d anticipated.
The perfect interim solution: bring in Joanna Wiebe on a part-time, short-term basis.
The original conversion copywriter and founder of Copyhackers, Joanna brings high-performance fractional leadership to content teams at product-led and growth-driven companies. She’s trained copy, marketing and content orgs inside Shopify, Unbounce and Bitly. For one large tech company, her fractional leadership contributed to a 337% increase in pipeline generation – in just one year.
We book 30 to 60 minute meetings with senior leaders at growth-focused organizations. You are ready to bring in a content leader for 10 well-spent hours a week, for a minimum of six months. Your budget reflects your intent to recruit the most talented content leader.
Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.
For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s directly trained teams at 50+ brands, including Google. And she’s coached thousands of freelance copywriters on their rise to copywriting mastery.
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