Copywriting podcasts

THE ORIGINAL CONVERSION COPYWRITER, JOANNA WIEBE HAS BEEN FEATURED ON 100+ PODCASTS

Check out part of the collection here. And get the skinny on conversion copywriting PLUS how to grow a small but wonderful seven-figure business. (Like Jo did.)

WRITING COPY THAT CONVERTS
Intercom.

I would spend a lot of time on Hacker News or the Y Combinator news forum, where a bunch of startups hang out. But I’ve really always been into startup culture. It’s cool to see what people can do when they have an idea and a laptop.

So I would hang out there, and at one point this one guy named…

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HOW TO WRITE COPY THAT CONVERTS LIKE CRAZY
Foundr.

Joanna Wiebe isn’t someone that’s focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade.

It’s this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn’t do this by…

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OLD-SCHOOL COPYWRITING
Business of Software.

Expect the latest thinking and fresh perspectives from some of the world’s leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates.

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3 STEPS TO CRAFT COPY THAT CONVERTS
Everyone Hates Marketers.

Conversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.

According to Joanna Wiebe, it’s all about…

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THE PROBLEM WITH CONTENT’S SQUIGGLY LINE TO THE YES
Convince & Convert.

A focus on generating high-quality content and engagement has caused a shift in content’s purpose. Metrics on clicks and shares are pushing aside financial aims such that the goal of content is more and more about generating interest rather than direct dollars.

The thought is that if you draw people to your site often enough, they will eventually buy in to your product. Joanna finds this roundabout way of closing deals…

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HOW TO WRITE COPY THAT CONVERTS
Mixergy.

Beachway Treatment Centers was losing $20,000 a month for every empty bed in their addiction treatment facility.

So Joanna Wiebe made a few changes to their copy that increased their conversion rate by 26%.

Now every bed is filled, and there’s a waiting list to get in.

Joanna is… 

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HOW TO USE CONVERSION PSYCHOLOGY IN COPYWRITING
CoSchedule.

Copywriting can happen anywhere – from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and buyers. It measures results to see if something converted or not. Today, we’re talking to Joanna…

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HOW TO IMPROVE YOUR WEBSITE’S CONVERSION RATE
Social Media Examiner.

Joanna explains the difference between a creative writer and a copywriter. A creative writer is a person who is more likely to come up with tag lines and concepts for ads and campaigns. It’s someone who abstracts a message from insights. On the other hand, from Joanna’s experience a copywriter is more of a…

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HOW TO WRITE EFFECTIVE MARKETING COPY
Small Business Big Marketing.

If you can’t afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don’t need to pay thousands for some whiz-bang new copywriting course. There’s plenty of good information out there…

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HOW TO ENGAGE VISITORS WITH YOUR WORDS
Inspired Insider.

Tune in as Jeremy sits down with Joanna Wiebe of Copyhackers and Airstory to discuss her biggest influences, the relationship between design and copy, and her top strategies for engaging users. Joanna’s story is honest and inspiring, and her practical advice for writers and marketers may just change your career…

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5 STEPS TO STRATEGIC COPYWRITING
Google Partners Podcast.

Recent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down to words. There’s a lot riding on our ability to find the right message at the right time for any audience we’re reaching. If we’re going to succeed, we need to create or curate copy that sparkles, engages, convinces—and converts. The good news is that like many skills, good writing can be learned. So this episode, we’re excited to welcome one of the best teachers around…

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CHANGE THE WAY YOU APPROACH LONG-FORM CONTENT FOREVER
Databox.

Her agency worked with exciting brands. Commanded a premium. Joanna herself is a highly-sought after speaker at events like INBOUND, Mozcon, Call-to-and Action Conference, just to name a few.

But her influence is actually even more expansive than that.

She’s inspired a ton of content marketers to venture off on their own under the umbrella of “conversion copywriting”…

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USE YOUR WORDS
Wistia.

Can you write emails that hook people and pull them along, line by line, like a short story does? Can you turn a brand into a well-rounded and hugely likable character? Can you change your voice to speak to a new audience? Does “show don’t tell” work, or should you modify that rule for copywriting? What if you vary your sentence lengths the way the 18th-century English greats like Samuel Pepys did?

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THE ORIGINAL CONVERSION COPYWRITER
The Copywriter Club.

About Joanna’s ambition to be a dermatologist (she’s never talked about this publicly before), dropping out of law school on the first day, being a creative writer (and how that was a mistake), what she would do if she had to build her business from scratch today, where Joanna finds inspiration and…

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HOW TO TURN A $14 EBOOK INTO A $4M BUSINESS
Podia.

Joanna’s journey into entrepreneurship and writing an ebook didn’t start off intentionally. 

In fact, she was working for Intuit back in 2010 and planned on staying at the company until she “accidentally quit”.

The gist of her accidental resignation is: 

Joanna practiced writing an “I quit” email… 

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HOW WE GREW COPYHACKERS WITH PRODUCTIZED SERVICES
Productize & Scale.

It’s interesting to kind of “go back” and hear how Joanna used a productized service offering to grow her business. Interesting highlights include:

  • How Joanna was able to turn on and off this service as she grew her business
  • The mechanics of delivering a recorded review as a service.
  • The value of a one-time purchase, instead of…

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MY BIGGEST STRUGGLES AS A LEADER
Know Your Team.

It wasn’t obvious at all that people won’t want to figure everything out on their own. That they’ll want to have strong guidance from somebody who can then help them see what to do better. Yeah, as I say, I know how obvious it is, but I think it felt aggressive or too assertive to lead, to say, “Here’s the vision that I’m setting,” and you want to get people on board with it of course…

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GET OUT OF YOUR OWN WAY
ConvertKit Reach.

How often do you really put yourself out there? Are you actively seeking communities to be part of, people to help, and ways to grow? If you’re busy working away in solitude, you are likely missing some huge opportunities that are just around the corner.

In this conversation, Joanna shares how to make decisions on what to actually publish to your blog, why she believes community and confidence are the two most powerful tools for any business owner, and how she got out of her own way to build the brand and life she truly loves…

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- TESS T. MONIAL

“Very flattering excerpt of something someone said to us or about us that we got approval to use.”

- TESS T. MONIAL

“Very flattering excerpt of something someone said to us or about us that we got approval to use.”

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