Presented live on Tuesday, Aug 1, 2017
Once you’ve knocked out a rough first draft, how do you go in and transform decent web writing into super-readable web writing? In this tutorial, you’ll see how Joanna Wiebe rewrote one of her team members’ blog posts using 4 simple tweaks: word choice, punctuation, hooking and organization.
Joanna is writing in Airstory, the writing software for research-based projects.
Joanna Wiebe: Very cool to have you guys here. I’ve cut my hair off again. Yay! Fun! And it’s so smoky. Sadly we still have so many forest fires going on here in BC and into Alberta that there’s just- oh, here’s Sarah- that there’s actual ash and smoke in the air. And so my eyes … I can’t even put my contacts in. It’s crazy right now. Thanks for loving the glasses, Pete. Thank you. And some nice comments about my hair … that’s nice of you. Thank you. Cool, geeky-nerdy look … that’s what I own. Who doesn’t want to be a word nerd? I do. Yes, this is live, Robert, this is what I present live, and you will see weird crap happen, like my cat will jump up on something, and that’s how you know for certain that this is live.
Cool. So thank you. I feel delightfully nerdy, so thanks, Nils. Cool. Okay, as some people are seeing, we are getting … you can chat over to us, you can use LittleChat if you have any questions that you need answered. Please type those in the Q and A area- that way I can make sure I actually get to them at the end, and if its something that Sarah can handle as we’re going through today’s tutorial, then cool- she’ll address that as we go. If there are any tech issues along the way, my wifi was weird earlier today. I don’t think it’s gonna be, but if there are, just wait a sec, give it a sec, refresh or something. I don’t know how you do that in Zoom, it’s not the easiest, but so … hey, thanks, [inaudible 00:01:48]. There, see? It just slowed sown just then. Okay. But nonetheless, just give it a second and hopefully it will just catch right up.
Again, we are recording this, and this is live. And today we are talking … our tutorial is on how to make things sound good, so this came up when we at Airstory, we challenged ourselves to a month of blogging, where the five core members of the team blogged once a week, so we had 20 posts by the end of it. And during that time, Sarah, who is our head of user success, and also on the call … hello to Sarah, everyone … Sarah was writing a post and I was the editor, and she said something like, “How do you make it sound good?” I was like, “Oh, okay. That’s interesting. We can talk about that.” So that’s what we’re gonna do today, and I’m going to show a post that Sarah worked on, a post that she wrote. I’m gonna show it inside Airstory because I’m gonna walk you through edits that we made to it to turn it into eventually what brought it to its final published space on abetterstory.co.
Okay, so again, we haven’t done tutorial in a little while. I was away in Italy and Austria. What- can you believe it? I know, I took a full-on vacation, but I’ve been back and I have a cold to prove that I was on vacation, ’cause that’s what happens when you go on vacation. So we are … this is how it goes. I teach you very quickly about a topic and then I show you what that looks like. That’s really it. And then if you have questions, then you ask the questions throughout, and I answer them at the end. Cool? All right. Cool, cool.
Okay, so when we’re talking about how to make things sound good, I mean there are some times where it just kind of comes naturally to you. Or if you consider yourself a writer, or if you’re an avid reader even … although that’s not always the case, because I know some incredible readers who lack confidence when it comes time to write. But sometimes you just pick the stuff up naturally. I believe, and I’ve seen, that some of the best lessons in writing come from understanding grammar. This is not going to be a grammar tutorial, although if we could just sit around talking about split infinitives, I would be a very happy person. Some of you would not be very happy people. But yeah, this isn’t gonna be … I know, right? Total nerd alert. Whatever. We all own it here. Why else would you be on Tutorial Tuesdays if you weren’t slightly word-nerdy, honestly? There’s no diagram coming, to whoever just typed that.
But yeah, grammar is a great starting point. If you can get your hands on a copy of the book “Grammar As Style” by Virginia Tufte, you should. It’s been out of print forever, she came out with a different kind of take on it- “Syntax As Style” or something like that. It wasn’t quite as good as the first one, but that’s been out of print so long I don’t even have a copy. “Grammar As Style” by Virginia Tufte, T-U-F-T-E. So I don’t have a copy, but my 18th-Century Lit prof lent me his copy when I was an undergrad, and it was life-changing stuff … like you really start to see how you can make your stuff just sound good without … Yeah, actually I think she was- sorry, I’m interrupted by this chap. Yeah, I think she’s the wife or somehow related to Edward Tufte. Which is cool, right? ‘Cause he’s in this space, or was.
So … oh, excellent. Wow, people know this. I didn’t know that. Very smart people nonetheless. Anyway, you can learn a lot from her about how to take the existing rules that we already have in writing and apply them to your writing to make it sound better, to make your words sound good. So it’s not about dreaming up crazy metaphors or trying to get into weird stuff that people think happens when you’re writing, like you have to sound like J. K. Rowling or something like that. But it’s not how it works. It doesn’t have to be how it works. That’s not really how we’re writing. When we’re writing, we’re thinking about … and these are the four things that I want us to kind of take away here today, and I’m gonna show you a bit of that when I switch over to sharing the screen.
Word choice is a very big deal. The words that you choose are huge. Punctuation and sentence length- we’ll just kind of like combine those together. I have them written down here because like I said, I’m fighting a cold and my mind is like, “I feel like quitting on you” sometimes. Hooking people is the third one. We are constantly trying to keep readers hooked. That’s true in the blog posts that we write, and that’s true in the copy that we write. That’s true if you’re writing an essay for your prof. If you want them to keep caring and reading, and wonder why this thing is so readable, you keep hooking them. Right? Yeah, toss that hook to them them like a fish … possibly respect them more than the fish, though, although a fish is a wonderful thing. And then the fourth point is organization.
So are you grouping the right things together to tell the story in a succinct, clear way, so you’re not distracting people from the real story you’re trying to tell by little things like “this feels chaotic” or something like that. So we’re talking about, once again, word choice, punctuation and sentence length- which again I’m grouping together, hooking throughout, and sheer organization. Okay? So I know there are there are little chats and questions and things I’ll get to … any questions, again, if you put them in Q and A.
So I’m going to share my screen, and I’m gonna walk you through. One second while I share it here. I’m gonna walk you through … I didn’t tell Sarah about this going into it. I don’t think she’ll mind in any way, but I am gonna walk you through part of a post that she wrote and the edits that we made to it. So this is blown up so you can see it. Hopefully you can see the language. If you’re on a very small screen it’ll be hard for me to get it bigger than this without compromising some things here, like making it like, “What? What are we looking at?” And I’m constantly scrolling. But nonetheless, here we are. We’re looking at this draft. This is in Airstory. This isn’t the normal view of Airstory, this is in what’s called Time Travel, which is under the Actions menu inside Airstory. It’s currently under Actions. We’re working on something else there, it’s gonna be cool.
Okay, but here is where we’re looking at the early draft of Sarah’s post. So I want to zero in on this part. Just right here, right through here. Okay? So Sarah in this post is writing about a career shift, where she moves from being a registered nurse for years and getting her Master’s degree in nursing to giving that up, walking away from it, and deciding to go work in user success at a tech startup, at Airstory. So here’s how it reads. “Job ennui,” which I assume is how you say it- it’s how you say it in French, right? So I assume- “or a plateau in job satisfaction due to lack of opportunity or excitement, is a concept that floats around the career counseling world. And, if you haven’t already noticed, you’ll not have to look too far to see symptoms.”
Okay, so what can we do with that? What’s going on with that? We get it, right? It’s about job ennui, which is then defined for us. There’s something to do with career counseling, and you don’t have to look far to see the symptoms of it. Okay, so we’re being pulled into some sort of story. I assume we’re gonna learn more about the symptoms of it and things like that. But here’s some of the stuff. We go to word choice- punctuation is a big one here. Hooking people, of course, is also a good one, and just the organization and stuff. Now I’m not gonna talk about the organization of stuff here, but one of the challenges here, one of the things that you might find when you’re writing, is that sometimes we let the voices in our heads- crazy as that sounds- sometimes we let them do too much writing. So we put things on the page that seem to go in the right order in our heads but are actually slightly distracting for our readers.
So “job ennui”, and then it’s defined … is a concept. So we have two big things going on there. There’s the definition of what that term is, and then they’re talking about it in this career counseling world. Ideally you’d want to keep a sentence, especially the first sentence in a paragraph or where you’re trying to pull people in … you want to keep it zeroed-in on a single thought, ideally. Then you get into advanced stuff, where you don’t necessarily have to do that. But as a really good starting point to make your stuff sound good, if you can keep a sentence to a single thought, then people are more likely to get what you’re saying … to not be confused by it. Knowing that people stumble constantly when they’re reading, just assume that your reader is constantly about to be tripped up. And that could be tripped up because there was a slack notification that came in, or something else that happened.
So, knowing that, we want to try to focus our reader, give them our understanding that it’s okay, sometimes they get distracted, so we’re gonna do our best with our writing to not get them distracted. So a few things are on here. What I want to do is I want to use this Time Travel just to fast-forward to some changes that we made. So this is that opening sentence that we were seeing right here. Then it says, “For me, I entered job ennui eight years ago. Almost daily I complained of needing more. More challenge. More opportunity. More fulfillment. I bored myself talking about it. And, by the time I finally left my career as a nurse, my family was well over the convo too. So when I moved to a city, thanks to my partner’s career, and couldn’t find a job in my field that would meet my need for new challenge- a greater purpose- I took the opportunity to learn a little bit about myself.”
That’s another example of a sentence where we can zero it down to a single thought. Okay? Let’s focus on one thought. So I’m gonna fast-forward here and start walking you through some of the edits that we made. I’m just gonna drag this scroll bar along so you can see those changes that happened over time. So paying attention here again, I can’t make it much bigger than this. Well, I can, but again, it’s gonna look nuts if I make it too big. Okay, so that’s some of the stuff that’s happening down below. So I’m starting to make changes here, and I don’t expect you to keep up with them. I’m gonna pause and read through it, but we can see it.
So “job ennui”- leading with that, leading with a term that people may not know, is not a great way to hook those people. They’re not gonna feel pulled in by a thought that they didn’t already have, and they can’t really easily enter. So the edits that I started to make here are bringing this concept to the front of the paragraph. So we’re gonna fast-forward quite a bit ahead, and we can see that there are some changes happening in here. I ended up at a place where I wrote, “Here’s a concept that floats around the career counseling world.” Is job ennui. So I’m still editing at this point … so let’s do that … gonna put a colon in there. Okay. “Here is a concept that floats around the career counseling world: job ennui. That’s a term PhDs use to describe the plateau in job satisfaction that comes with a lack of excitement. You don’t have to look too far to see symptoms.”
Okay. Cool. So what we’ve done there is led with something that’s more likely to … it’s not a hook, it’s not blowing anybody’s mind, but it’s not separating the reader from the discussion. It’s not making it hard for the reader to enter the discussion. Lead with the easy thing. Lead with words that are so simple and straightforward to anybody that they’re unlikely to cause friction that keeps your reader out. We want to pull them in. That’s how they read. They have to keep getting drawn in, line after line after line. Including in your blog posts, including when you’re talking about something that might be a little dry, like defining a term like “job ennui”, which actually isn’t dry. Because your reader, if your reader’s ever had that feeling, your reader is like, “Totally … yes, I get that.”
Okay, so we’re gonna keep fast-forwarding along. Again, I don’t expect you to keep up with the changes. I’ll tell you what the changes are. This is just a really convenient way for me to show you edits that I’ve made instead of just making those edits live with you, which we can also do, of course. Okay, so moving through this, seeing some more changes … okay. All right. So the first sentence stayed the same, and then “that’s a term PhDs use to describe the plateau in job satisfaction that’s naturally born of a lack of excitement at work. You don’t have to look far to see the symptoms.” Okay, a few other things going on here. What I really want to do is change “plateau in job satisfaction”. It’s a lot of … and this is something that you would see in grammar style.
Putting a lot of syllables together is not the stuff of great writing. It’s the stuff of academic writing, tragically, because no one can ever get through an academic paper. We want to put … if you have a polysyllabic word like “satisfaction” next to “job”, cool. Okay? One syllable, multiple syllables. “Plateau” is a fancy word, frankly, and that’s introducing more friction. So how can we, what can we do with that phrasing to change from “plateau in job satisfaction” to maybe just “drop in job satisfaction” or “flattening of job satisfaction”. We don’t need the fancy word, and this is the important part with word choice. You do not need a fancy-sounding word to make people understand that you get what you’re talking about, and I’m not saying that’s what Sarah was doing here at all. But I know that’s something that happens sometimes. We kind of switch into this place where we talk with words that are above that sixth-grade reading level. We want to keep it nice and low, keep that reading level nice and low.
Okay, so we’re working toward making this, quote-unquote, “sound good”. The second paragraph that we have here didn’t need that much. Sarah had some nice chopping here that we had, like “more challenge, more opportunity, more fulfillment”. This is … I’m geeking out a little bit right now, I have to say, but this sort of thing, where you break up a long sentence with little short sentences between it … if you ever read 18th-Century literature, like Samuel Pepys, Samuel Johnson, people like that, this is what you would see in there. And that’s where our great language and writing comes from, is … like we don’t necessarily go back and look at it and go, “Oh yeah, that’s like totally where it came from.” But knowing the history of how we make things sound good today, that’s where it comes from. You take a big sentence and you put little tiny short sentences around it. And then you decide how big that sentence needs to be, and this is getting into punctuation and sentence length, which is the second of the four that I was talking about.
So can you make short sentences, can you put short sentences- sentence fragments- around what you’ve already got as like a big piece? That’s what we’re trying to do here, okay? So, working through that idea, what can you do in your writing to make language more interesting, and make it more interesting to read, by having a longer thought followed by or bookended by really short, fragmenty thoughts? Or just simple, kernel sentences? I know- I know this is geeky stuff that I’m saying right now, like “kernel sentences”, but that’s really just like a … a verb and noun, essentially, is a kernel sentence. Which is another thing you’ll find in “Grammar As Style”, should you buy the book.
Okay, so let’s fast-forward all the way here to the end. You can see it’s very convenient to be able to look at this. Now, what I’m doing here, actually … I want to back up a bit … so down in this area, Sarah writes, “I invest over $2,000 in career counseling advice.” This comes along after she’s talked about career counseling. So she was talking about career counseling up here, and now down here we’re seeing “I invest over $2,000 in career counseling advice”. This is where we want to talk about organizing our thoughts. So again, it’s word choice, punctuation/sentence length, hooking, and just the organization of your thoughts. It would likely tell a stronger story … we can at least try this during editing … might it tell a stronger story if we put all things related to career counseling into a single group, so people can tackle the topic of career counseling and understand what you went through before moving along in your story?
So this is where it said that originally, “I invested this money”, and I then wanted to move that up and bring it into this career counseling area. Okay, let me … ’cause I think this is getting us right to the end here. This is one of the last edits that I made. Okay, keeping that same- “Here’s a concept that floats around the career counseling world: “job ennui”. That’s a term PhDs use to describe the plateau”- again, we haven’t changed that- “in job satisfaction. It’s naturally born of a a lack of excitement at work. I should know.” Okay, so I just want that cut here. Long sentence here. Long sentence, then we give the reader a nice little break. “I should know.” Not “I should know, because I …”, but “I should know.” Nice little break. “I spent $2,000 a few years back to have a series of career counselors teach me that term.” And then, because this now didn’t stand alone nicely, “Thus you don’t have to look far to see symptoms,” I went back and added in “When it comes to to job ennui, you don’t have to look far to see symptoms.”
And then we take the $2.000 reference up here and still reference it down here a little bit. And this might be edited out further in future edits. “So my career counselors took two grand of my family’s hard-earned money to tell me what I already know: that I liked working with people, that I liked to learn.” Okay, so that’s like the core of what we want to talk about. Again, we talked about word choice a bit, with the plateau and job satisfaction … we want to do something with that. Punctuation/sentence length- I nerded out on Samuel Pepys and Johnson. We talked about hooking, and hooking doesn’t have to be revolutionary, ground-breaking stuff. It’s already continuing to hook your reader. People can say “luring them”, but luring comes before the hook. So you’re pulling people down the page at every line, ideally.
So we don’t want to lead with anything that will cause friction. We want to make it easy for a reader to get in. If you have a complex statement, or something that’s more complex that you have to get across, and you have to use words like we did with “job ennui”, can you sandwich that in the middle of the stuff that easily pulls people in? So that’s something for you to think about when you’re writing. Can you do that kind of sandwiching and keep the simple stuff outside of that? So bring people in easily, exit people from a paragraph easily, pulling them down to the next paragraph.
So that was hooking, and then pure organization. Can you group things together a little differently when you’re going through editing so that you can tackle a single topic, move on for- if it’s not the core topic of your post, if it’s just like a sub-point, like a little point here, like where counseling was a thing that Sarah engaged in, she hired people to do this to help her through this, then if that’s not the core but it’s not [inaudible 00:21:11] career counseling, then just knock through that. Just get it out. You don’t have to keep talking about it as you go. We might further edit this if we wanted to and just take that out if that makes sense to do.
So that is … let me go back here and we can see where we ended up. This is the final version of it, and here’s a place where “plateau and job satisfaction” … so that’s a term PhDs use to describe the flattening … Well, this is obviously always a work in progress, or “the death of job satisfaction that naturally” … well, you don’t want to say “born of,” ’cause that’s gonna be a problem that comes of a lack of excitement at work or something like that, right? But we want to make sure that we’re keeping our word choice simple and accessible for people.
Okay? So those are the four core parts. There’s lots that you can do to make your words sound good, but those are some really simple tips that you can apply right away. Again- word choice, punctuation/sentence length, hooking, and the fourth one is pure organization of stuff. Just how are you organizing it? Okay?
So we have a few questions here. Thanks for those who have stuck on, ’cause I went three minutes long. “Do we see the cat before you go?” She’s looking out the window and she’s being very peaceful. She was like yelling at me earlier … like my cat talks to me. I know that’s weird. Okay. And then the other one is nowhere around. I’m sorry. It’ll have to be on the next Tutorial Tuesday.
Okay, Jessie says, “I have a question. I am British, but I work in American English, and I get really confused by their non-use of hyphenations. Should I be worried about getting things like that wrong?” No. So when I talk about grammar as style, I do not mean that you have to be a grammar stickler. What you should do is use the rules of grammar to to help you make things sound better. So if it will help the reader better stay in your writing, then use that hyphenation. So sometimes Americans and Canadians don’t use hyphenation properly because the rules require that you have to know what you’re working with. So people want to put an adverb and an adjective, they want to hyphenate them. But you shouldn’t hyphenate an adverb and an adjective. And as soon as somebody hears that rule, they’re like, “Oh, forget it. I’m not gonna hyphenate anything- you guys can just figure it out.”
But I wouldn’t worry about doing anything related to grammar unless it is supporting the job of getting your reader to read your stuff. If it’s you putting on a show of knowing grammar, that’s only for you. Right? That’s just just gonna be for you. Cool? Okay. But if you’re annoyed by … if it’s confusion for you and not annoyance … Jessie, you’re saying, you’re confused by their non-use of hyphenation, when you write just use it appropriately. And don’t let it get in the way. Generally, the right hyphenation can help clear things up, so most people should be using hyphens properly, but again it comes down to not knowing the rules. And that’s okay. We have to accept that, right? A lot of people writing online have no idea what the rules are. You, in knowing the rules, can use them to your benefit, and as you learn more rules as you go you can decide how those do or don’t fit into the writing that you do. Hopefully that’s helpful. I get it, it’s confusing.
Keith says, “Will there be a list of some of these steps? Great stuff, but fast.” Well, there’s a replay of this, and I didn’t write down these four things. I don’t know why … I was gonna put them in a card in Airstory, but but I didn’t. I just had them written right here so I could say them to you instead of just showing them to you on the screen, but again they’re word choice, punctuation/sentence length- and no, they’re not the same thing, but I group them together- hooking, and and organization of the information. So that’s it. Those are the four things, and that’s just a matter of going through, knowing that stuff when you’re editing, and that’s like cracking open the editor’s toolbox and having a quick peek inside. There’s so much more where that came from. But those alone can help your stuff just plain sound better.
And outside of that, I know someone said, “Grammar As Style is $499,” and it’s true. It’s a very expensive book. It’s the kind of thing that you get a word nerd as a really amazing gift or something like that, or when you make a certain amount of money in your business you treat yourself to it if it’s important to you to make things sound awesome. Okay? Michelle, thank you … that’s awesome. And Den said, “is this the book you referenced?” Yes, I still .. Well, I don’t know if that’s the one. I can’t click on this link, Den, that you chatted over. This one has Garrett Stewart and Virginia Tufte, but it’s a 1971 one, so that should be right as long as Virginia Tufte is the biggest name on there. That’s usually the one to look at, but I can’t [inaudible 00:26:15]. Sorry.
Okay … Hugh asked, “Just starting with an email list here, what is the most common mistake you see you’ll make with an email copy?” Oh, lord! Yeah. Oh… H-way? Hway? Sorry. Sorry, I’m sending it wrong, and … okay, I got it right. Okay, cool. I’m not gonna say it again, though. Okay, so what [inaudible 00:26:39] am I supposed to put my computer monitor? Ah, that’s a really good one. When it comes down to it, I have for the longest time as my post-it note on my computer- on my monitor- I had “You write like a mofo.” And when it comes down to- that’s really a good thing to have, is that confidence-builder, right?
It’s less about the skill or the technique to use, but rather to remember that you’re a strong writer. And you got this, right? So if it says “You write like a mofo,” and you see that when you’re writing an email, then you’re like, “Okay, well, I write like a mofo,” and then you get to start thinking of it that way and give yourself the opportunity to write an interesting email. Like a good email, and that will be a huge way to separate yourself from all the crappy emails out there.
Outside of that, we can do more training down the road on how to write emails, but that’s definitely not the focus of today’s session. That said, reminding yourself that you should be a confident writer and give things a shot, and take risks … that’s the way to do it, in my opinion. You can go wrong with it, but you’re more likely to learn because you tried something weird.
Okay? Oh, one last question here. Beck says, “Do you tend to write first, then edit after everything is out or write and edit as you go?” Yes, excellent question. Knock that crap out. Just throw that first draft down. It does not have to be … if you start editing, you will not get it finished. So I, in my courses that we teach, it’s always “first you write, and then you edit in the awesome.” I know I’ve over time just called it “edit in the awesome”, and that’s all I think about. That’s where the awesome happens, is in editing. Writing is about getting the stuff on the page, Just get it down. Then you come in and you make it sound amazing. That’s where it happens.
If you think it’s gonna happen, your first draft is crap. Trust me, your first draft of anything, no matter what it is, your first draft is ker-rap. So let it be crap. Don’t try to make it better, let it be crap. That’s your first draft … crappy. And then you go in and you make it sound awesome. And the editing process can take a long time or it might be something very short. Whatever the case, that’s where the goods come out.
Bryce says, “Do you ever look at a sentence and think it sounds funny?” All the time. All the time, of course. Totally. Now there are reasons that certain things sound funny, and if “funny” is “oh, that sounds off”, then you have to fix it. And sometimes that’s just little things like you’ve broken the rules of how … the order that adjectives should go in, let’s say, and I say that because I talked about this just last week at Italia’s summit. The order that your adjectives should go in- if you get those in the wrong order, you can look at it and go like, “What’s wrong with that? That sounds wrong. What sounds wrong with that?” And that’s where if you know the order things should go in- and that’s called the “Little Red Riding Hood rule”, by the way- if you know the order things should go in, then it won’t sound funny. But hopefully if it sounds funny, you edit it to the point where it sounds right. Or it sounds good, is what the objective is for today’s session.
Okay, awesome. So hopefully that’s helpful for you guys to see how you can move from something that is perfectly fine as writing toward getting it to a place where you can actually lure your reader in, give them those nice breaks that they need to keep reading and making sense of the story you’re trying to tell. Okay. Oh, Den says, “Do you use a writing analyzer like Hemingway?” I don’t anymore, but early on when I was at Intuit even, and we used Microsoft Word at the time, it had a Flesch-Kincaid scorer that you could run inside Word. And that was fine, but I mostly used that to keep my reviewers from adding in complex words, because that’s how that would often go.
I was like, “Okay, well, you made this feature sound too simple. Here, say this stuff.” And I was like, “Hold on, let’s run the Flesch-Kincaid score. Oh no, we’re at a Grade Nine reading level. Okay, let’s bring it back down to Grade Five or Six. Oh, cool … look, we did that by pulling those crazy words out.” So that’s what I’ve used it for, but if you find it useful go to town on using tools like Hemingway. And we’re bound to put stuff like that inside Airstory at some point to help those writers write better.
Okay? Thanks, guys. This recording will be up in the tutorial area … I will send it out afterward. You can see the replay, and I’m encouraging of course … use those four rules whenever you’re trying to make your words sound good. Okay? Thanks again, everyone. Have a great day. See you next week. ‘Bye. My cat meowing … can you hear it? I love it. Somebody wanted to see a picture of a cat … show them the cat, show them the cat! ‘Bye, guys.