The world’s #1 most trusted resource for conversion copywriting & masterful marketing execution. 

Performance-focused brands engage us to train their teams & audiences

Copywriting courses - taken and used by shopify

CONVERSION COPYWRITING

Refined over the last 15 years, conversion copywriting is a style of copywriting. It is based in old-school direct response and follows this process:

1️⃣ Finding your message, including your hook, in voice of customer data.

2️⃣ Selecting a persuasion framework based on both the hook and your business / marketing goal.

3️⃣ Filling the framework with raw voice of customer data.

4️⃣ Making it sound great without losing its rawness. 👈 this is where art comes in

5️⃣ Validating it pre-launch, then measuring and optimizing it post-launch.

Joanna Wiebe The Original Conversion Copywriter

SOME OF OUR TOP ARTICLES

Every Copywriting Formula Ever (or The Ultimate Guide to No-Pain Copywriting)

The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters -...

How 1 HN post compelled me to leave Intuit and create a new startup for startups

On October 26, 2010, Shereef Bishay – of BetterMeans and the recently launched ClassParrot – told the HackerNews community...

I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users.

“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is:...

The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy...

Copywriters, marketers and founders rely on us for outstanding copy training

Tara Robertson
I have no doubt that my team is stronger both in their jobs as well as careers thanks to Joanna's training.
Tara Robertson CMO, Bitly
Andrew Wilkinson
"I love what you do."
Andrew Wilkinson Founder of Metalab
Marie Forleo
Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.
Marie Forleo Author and Founder of MarieTV
Michael Aagaard
Joanna is the best copywriter I’ve ever met, hands down. One of the things that makes her so freakin’ good is her unique ability to combine finely-tuned intuition from years of experience with solid research.
Michael Aagaard CRO Expert (formerly @ Unbounce)
Hiten Shah
You should hire Joanna. She'll increase your conversions.
Hiten Shah Startup Advisor
Brian Dean
Because it’s so critical, I cannot impress this upon you enough: learn to write emails from Joanna. Do what she says. You’ll 10x your confidence. And as for business results? The sky’s the limit.
Brian Dean Founder, Backlinko

Why we're becoming Masterful

We’ve totally loved being Copyhackers, but that name is more about our past than our future. We started out as a place to learn copywriting; now we’re the place to become a strategic conversion copywriter, a killer freelancer or a high-performing marketer. We started out serving the tech founders of the HackerNews community; now those founders have been acquired several times over, joining new large orgs each time and telling their teams to trust us. (Thanks!) People see the word “hackers” and think it means either not to be trusted (bad for us) or that you can “hack” copy together (bad for everyone).

With AI on our side, we no longer need to focus on the foundational stuff. We’re invited by teams around the globe – people exactly like you (maybe even you?) – to help them become masterful performance marketers. And we teach high-converting marketing techniques on stages. If you want to be masterful, we can help.

Get masterful with live training

Get masterful with live training

Twice a week, Jo and a rotating crew of masters of their craft teach a brand-new technique live online. Then our students ask us questions. And every Friday, we offer private feedback in a 1:1 setting.

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Get masterful on your own time

Get masterful on your own time

More than 5,000 students – from freelancers to in-house teams – trust the 20+ on-demand programs inside Copy School. Master the conversion copywriting process for emails, ads, pages, entire websites and full funnels.

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