The world’s #1 most trusted resource for conversion copywriting & masterful marketing execution. 

Performance-focused brands engage us to train their teams & audiences

Copywriting courses - taken and used by shopify

CONVERSION COPYWRITING

Refined over the last 15 years, conversion copywriting is a style of copywriting. It is based in old-school direct response and follows this process:

1️⃣ Finding your message, including your hook, in voice of customer data.

2️⃣ Selecting a persuasion framework based on both the hook and your business / marketing goal.

3️⃣ Filling the framework with raw voice of customer data.

4️⃣ Making it sound great without losing its rawness. 👈 this is where art comes in

5️⃣ Validating it pre-launch, then measuring and optimizing it post-launch.

Joanna Wiebe The Original Conversion Copywriter

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Copywriters, marketers and founders rely on us for outstanding copy training

Tara Robertson
I have no doubt that my team is stronger both in their jobs as well as careers thanks to Joanna's training.
Tara Robertson CMO, Bitly
Andrew Wilkinson
"I love what you do."
Andrew Wilkinson Founder of Metalab
Marie Forleo
Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.
Marie Forleo Author and Founder of MarieTV
Michael Aagaard
Joanna is the best copywriter I’ve ever met, hands down. One of the things that makes her so freakin’ good is her unique ability to combine finely-tuned intuition from years of experience with solid research.
Michael Aagaard CRO Expert (formerly @ Unbounce)
Hiten Shah
You should hire Joanna. She'll increase your conversions.
Hiten Shah Startup Advisor
Brian Dean
Because it’s so critical, I cannot impress this upon you enough: learn to write emails from Joanna. Do what she says. You’ll 10x your confidence. And as for business results? The sky’s the limit.
Brian Dean Founder, Backlinko

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