Tarzan's six-figure advice for you: Invest in your email list

“Your email list is a good investment. That’s legacy and creating a body of work that you will always have. And you’ll be building a really solid foundation for wherever the business goes.”
Tarzan started her email list two months into her business. And she’s continued to email her list consistently. She’s confident that even if she changed industries entirely, her audience would continue to read and engage with her emails.
If your business is still here in five years – which I hope it will be – it will likely look different than it is today. Your business will change. The industry we are in is constantly changing. And you’ll change too.
But wherever you go in your business, you get to take your email list with you. The time you spend building and nurturing that list is time spent building your authority and building your brand. That’s legacy.

