Joanna Wiebe: The Copywriter Who Swipes & Tests Everything
I grew up in a family of seven kids, with at least one ‘stray’ living with us at all times. My dad was a truck driver who, in his mid-30s, with 7 mouths to feed, went back to school to become a French teacher. I was in junior high when he became a student again, and that must have been an impressionable age – ‘cos now I’ve got this crazy idea that you can start doing exactly what you want right now. After all, if my dad did it, what the hell is my excuse for not doing it?
My memory is shot; I de-stress by writing fiction; I had $0 growing up and, in turn, now assume everything is out of my price range; I live in Victoria, BC with my partner Lance; I have no children but would very much like a cat; I adore Latin, grammar and general word-geekiness; I have an MA in communications; and I need to get past the idea that life is a race.
For nearly a decade, I’ve helped small businesses and ginormous companies write higher-converting web copy. I increase sign-ups / opt-ins. And I increase paid conversions & upgrades. Some of the peeps I’ve worked with go by the names of:
- Intuit
- Conversion Rate Experts
- InspirePay
- Dev Bootcamp
- British Telecom
- Energy Market Exchange / EMEX
- Edox
- WakeMate
You may have seen my blog posts on KISSmetrics and Visual Website Optimizer… and voted to the top of Hacker News. Or perhaps you first saw me on AppSumo… or The Conversion Scientist’s site. Maybe you’ve even checked out my startup Page99Test.com.
Whatever the case, I hope you take these 3 notes away from your visit here today.
- Your web copy is what turns browsers into buyers
- You can write your own high-converting web copy
- …You just need a little guidance to get you there
Lance Jones: Getting Real about Conversion Rate Optimization (CRO)
Jones (as we call him around here) has got 12+ years’ experience in usability, analytics, A/B testing and Web design under his belt. Which is why he’s able to say that he drives higher conversion rates for start-ups and Fortune 500 companies… and then both prove that he has done exactly that and show that he still can.
Over the past 5 years, his testing ‘win rate’ has exceeded 30% – and as a result, more than 30 start-ups and Fortune 500 organizations have enlisted him to drive higher conversion rates on their Web properties.
