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RESOURCES FOR THE COPYSELLING SYSTEM

Stop guessing. Start selling.

Now you & your team can use the Message Matrix as part of The Copyselling System – to generate more leads and sales at scale. You’ll get:



  • The Message Matrix poster


  • The Message Matrix spreadsheet


  • The Message Matrix slide deck

The Copyselling System Workshop Series

Based on her forthcoming book The Copyselling System (BenBella / Simon & Schuster 2026), Joanna facilitates the Copyselling System Workshop (CSW) via a series of on-site and remote workshops with your leadership team. She continues to work with your leaders and, in most cases, their teams over a series of campaigns to fully integrate CSW into their work.



  • Find / Identify messages that resonate with your market,


  • Deliver those messages in ways that persuade, and


  • Scale messaging decisions across teams, products, campaigns and markets.

This program follows three phases, culminating in Copyselling Certification. Although an accelerated track is available, we recommend you allow at least 16 weeks for participants to achieve certification.

Outcomes of CSW include:



  • Improved messaging consistency across the customer journey


  • Improved confidence in your leadership's capabilities


  • Improved credibility, supported by certification that cascades from the highest levels of the org


  • Improved conversions without the chaos of guesswork



Let's discuss this option

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s directly trained teams at 50+ brands, including Google. And she’s coached 1000s of freelance copywriters on their rise to copywriting mastery.

Fractional Content & Messaging Leadership

On a very limited basis, Joanna Wiebe embeds in a team to offer direct coaching, feedback and strategic guidance. 



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Multi-Seat Licensing

Upskill your marketing team with the world’s best copywriting training: Copy School by Copyhackers. Curate your preferred training topics, host on your servers and enjoy dedicated support.



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Professional-Grade Training & Mentorship

Give your practitioners live weekly training and Q&As with Joanna Wiebe. Customize the experience with private 1:1 copy reviews, team reviews, skill roadmapping and more.



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