High-performing teams at these brands, plus agencies and startups, trust our private, small-group conversion copywriting & growth training:

If you think your team needs a copywriting intensive, they do.

CMOs and VPs of Global Growth:

The key to unlocking market share in the US could be conversion copywriting

Americans buy differently than the rest of the world does. The techniques that persuade a person in New York are not the techniques that persuade someone in York.

Conversion copywriting was born in the Silicon Valley. It taps into the most powerful mechanisms of direct response marketing and combines them with data, both qualitative and quantitative. The result is measurably improved copy that actually converts.

And chances are good: your team needs to be writing it.

But with neither formal training nor hands-on experience in conversion copywriting, they are guessing. And that guesswork feels, to them, like the least-fun gambling ever. Gambling with their performance bonus. Gambling with their career trajectory. Gambling with their confidence, their mindset, even their mood.

Writing copy without knowing how to write copy is uncomfortable for them. It’s hard for you to watch. And it’s why we built Copy School Professional, which is:

✓ Bite-sized, highly practical training for professionals,

✓ Delivered live so they can ask questions,

✓ Delivered live so they can practice and get feedback,

✓ Applied directly to what they’re working on, and

✓ With 1:1 calls that give them access to a sounding board.

Most people on your team aren’t copywriters and don’t want to be. But if they write copy or review copy every day, they have to know how to do it well.

What if they could see how to do it well twice a week, for just 20 mins a lesson? – and it was both productive and fun?

What if they could ask pro copywriters and directors questions?

What if they could get feedback on their copy, in real time?

What if they could stop gambling?

BOOK A CONSULTATION

To see if Copy School Professional is a good fit for your team, book a 15-minute consultation. If you like what you hear and we agree that we can help your team, we’ll have a few more calls. When you’re ready, your team gets white-glove service, including:

✓ Private onboarding,

✓ Private roadmapping sessions,

✓ Printed materials to kickoff the process and

✓ As many 1:1s as they need during the engagement.

You’ll also receive a downloadable info kit describing the training schedule and what you can expect.

INTAKE IS AT THE START OF EACH MONTH

You've got stars-in-the-making on your team. Imagine how they'd shine if...

Think about the one person on your team who stands out as a superstar in the making. The sort of person who is destined to become a top employee and one of the best content strategists or copywriters anyone has ever worked with.

Got them in mind?

Now imagine if, for the next year, that person attended twice-weekly live training on all things conversion copywriting. Every week. Twice a week.

How could their fresh, top-shelf conversion skills affect your department’s targets in the next 12 months?

How outstanding would that person be, one year from now, with 104 advanced skill-building sessions under their belt… as well as the insights that come with 30+ copy review sessions… and mentorship from the original conversion copywriter Joanna Wiebe… plus advanced training from guest experts like April Dunford, Blair Enns and Georgiana Laudi…?

And how happy would they be? You’re investing in them beyond the surface.

Now imagine if 3, 4, 5 people on your team – or everyone on your team – had those same advanced skills.

It’s possible. Only with Copy School Professional, the small-group training program by Joanna Wiebe of Copyhackers.com.

To see if Copy School Professional is right for your team (or select people on it), complete the form here to schedule a call with us. Before joining the call, be sure to note that the investment is higher than most L&D budgets allow.

IS COPY SCHOOL PROFESSIONAL THE BEST OPTION FOR YOUR TEAM MEMBERS?

We’re happy to take as much time as your team needs to find the right solution. Let’s start with a 30-min call.

What sort of conversion increases can you anticipate when you upskill your team on conversion copywriting (including strategy)?

CALCULATE THE IMPACT

Copyhackers training is used and trusted by…

We're honored that our training is used and trusted by over 20,000 people…

Meet Joanna Wiebe. The founder. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s directly trained teams at 50+ brands, including Google. And she’s coached thousands of freelance copywriters on their rise to copywriting mastery.