Copywriting Courses by Joanna Wiebe

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Copy School

Copy School has rave reviews. But it’s closed to new admissions right now. If you can’t wait for Copy School to re-open in November 2025, snag individual copywriting courses today. Find your next area of specialization using our copywriting course library here. 

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ALL COPYWRITING COURSES: FOUNDATIONAL

CONVERSION COPYWRITING FOR BEGINNERS

Start here if you're new to copywriting. Learn the fundamentals of writing copy that moves people - from research to message organization.

THINK LIKE A CONVERSION COPYWRITER

Go beyond tactics. This course teaches you how to approach problems, ideas and offers like a pro copywriter who sells with strategy.

MASTER OF MESSAGE FINDING

Before you write a word, find the message that matters. This course walks you through surveys, interviews and mining reviews to uncover what converts... instead of brainstorming with zilcho results.

MASTER OF AI COPY

Use AI tools without losing your voice. This course helps you write faster and better with AI, while keeping your copy conversion-focused and human.

MASTER OF HEADLINES

Write headlines that hook, clarify and convert. This course teaches you how to craft 50+ high-impact headlines for emails, pages and ads - fast.

MASTER OF BRAND VOICE

Develop a consistent brand voice that stands out. Learn how to write in a tone that builds trust and recognition across every platform.

COPYWRITING COURSES: WEB

MASTER OF HEADLINES

Write headlines that hook, clarify and convert. This course teaches you how to craft 50+ high-impact headlines for emails, pages and ads - fast.

MASTER OF ABOUT PAGES

Make your About page work as hard as your Home page. Learn to write about yourself or your business in a way that builds trust and drives conversions.

COPYWRITING COURSES: email

MASTER OF WELCOME EMAILS

Write welcome emails that turn new subscribers into loyal fans. This course shows you how to make a great first impression that sets up sales.

MASTER OF SEASONAL SALES

Capitalize on Black Friday, holiday promos, and other seasonal spikes. This course teaches high-converting seasonal campaign strategy and copywriting across SMS, ads and emails.

COPYWRITING COURSES: funnels & campaigns

10X EMAILS

Turn inboxes into sales machines. This course helps you write persuasive email copy that nurtures, sells and keeps readers engaged.

MASTER OF SALES WEBINARS

Sell on webinars without feeling slimy. Learn how to write your webinar script, hook your audience, and close confidently using conversion copy tactics.

MASTER OF SEASONAL SALES

Capitalize on Black Friday, holiday promos, and other seasonal spikes. This course teaches high-converting seasonal campaign strategy and copywriting across SMS, ads and emails.

10X FUNNELS

Craft every piece of your funnel with clarity and conversion in mind. This course helps you write email sequences, opt-ins and CTAs that move people to buy.

10X SALES PAGES

Master the most profitable page on the internet. This course covers everything from irresistible leads to powerful closes - all structured to boost conversions.

10X FACEBOOK ADS

Write scroll-stopping Facebook ads that get clicks and sales. Learn proven ad formulas and creative strategies to reduce CPC and maximize ROI.

MASTER OF LINKEDIN COLD OUTREACH

Write cold messages that actually get replies. Learn how to spark interest and book calls on LinkedIn without sounding robotic or spammy.

10X LAUNCHES

Build, write and optimize high-converting launch campaigns. This course walks you through every stage of a launch - from pre-sale to cart close - with copy that drives action.

ANALYTICS FOR COPYWRITERS

Learn the numbers that matter. This course teaches copywriters how to use data to improve messaging, boost conversions, and prove ROI - without needing a stats degree.

INCREASING MASTERY

The following demonstrates approximate level of skill development you can expect, assuming you start this training relatively new to copywriting.

COPYWRITING FOR A RANGE OF pages
90%

PLANNING landing pages
80%

GENERATING & OPTIMIZING FOR RESULTS
70%

RUNNING EXPERIMENTS
45%

TECHNICAL IMPLEMENTATION
25%

Conversion copywriting course

10x landing pages

The original conversion copywriting course! When you take 10x Landing Pages, you’ll not only see how to plan, layout and write a variety of landing pages – like lead gen pages – but you’ll also get foundational training in the conversion copywriting process.

In under 9 hours, get the repeatable process for writing landing page copy that can convert prospects into leads. And leads into buyers. On repeat. With 10x Landing Pages.

INCREASING MASTERY

The following demonstrates approximate level of skill development you can expect, assuming you start this training relatively new to writing for the web.

FINDING STRONG MESSAGES / COPY
100%

COPYWRITING FOR CORE WEB PAGES
100%

PLANNING WEB PAGES
90%

GENERATING & OPTIMIZING FOR RESULTS
80%

RUNNING EXPERIMENTS
50%

TECHNICAL IMPLEMENTATION
50%

Website copywriting course

10x WEB COPY

If you manage to complete this course without becoming the most knowledgeable, high-value person in the room on all things web copywriting… let us know. This course is a powerhouse, a beast, a monster – and your new favorite. 

Not only will you see exactly how Jo finds messages and organizes them on the page – you’ll also:

  • Master the three core research methods
  • Conduct “the obstacle interview”
  • Begin using a message map 
  • Get a repeatable template to use for all your most important pages
  • See how to choose the right hero message for the job
  • Acquire a dozen or more copywriting secrets
  • See how to optimize pages to reduce bounce, generate more leads, generate better leads – the list goes on

INCREASING MASTERY

The following demonstrates approximate level of skill development you can expect, assuming you start this training relatively new to writing product detail pages.

FINDING STRONG MESSAGES / COPY
70%

COPYWRITING FOR PRODUCT PAGES
90%

PLANNING PDPS
80%

GENERATING & OPTIMIZING FOR RESULTS
65%

RUNNING EXPERIMENTS
40%

TECHNICAL IMPLEMENTATION
20%

Ecommerce copywriting course

10x product detail pages

After writing countless product detail pages for our ecommerce clients like Nectar and Huel, our agency’s copywriters got together to product 10x Product Detail Pages, your go-to crash course in writing one or 100 product pages for ecommerce sites. 

INCREASING MASTERY

The following demonstrates approximate level of skill development you can expect, assuming you start this training relatively new to architecting pricing pages (or tables). 

FINDING STRONG MESSAGES / COPY
75%

COPYWRITING FOR pricing pages
90%

PLANNING pricing pages
90%

GENERATING & OPTIMIZING FOR RESULTS
80%

RUNNING EXPERIMENTS
40%

TECHNICAL IMPLEMENTATION
50%

Pricing page copywriting course

10x pricing pages

One of the most under-optimized pages on a SaaS website and one of the least considered sections on a long-form sales page, the pricing page (or pricing table) is your closer section. So how’s it performing?

In 10x Pricing Pages, you’ll see how to architect your pricing page so:

  • The headline does way more than say “Pricing”
  • Objections and anxieties that prevent purchasing are neutralized
  • Your pricing tiers do more work
  • Visitors choose a tier and proceed to either start their trial or buy your solution

10x Emails copywriting course from Copyhackers

INCREASING MASTERY

The following demonstrates approximate level of skill development you can expect, assuming you start this training relatively new to email marketing.

 

COPYWRITING FOR A RANGE OF EMAILS
90%

PLANNING EMAILS
85%

GENERATING & OPTIMIZING FOR RESULTS
80%

RUNNING EXPERIMENTS
40%

TECHNICAL IMPLEMENTATION
20%

Email copywriting course

10x emails

In 10x Emails, you’ll discover how to apply conversion copywriting techniques to sales and nurturing emails.

You’ll get instant access to 4 modules featuring 20+ HD training videos, each averaging 5 minutes in length (with transcripts). You’ll also get a dozen over-the-shoulder tutorials, worksheets and cheatsheets.

PLUS! More than 12 hours of workshop recordings and materials for sales and SaaS emails – and loads of email templates. All training is based on email copywriting for the likes of Intuit, Neil Patel, Wistia & Amy Porterfield.

INCREASING MASTERY

The following demonstrates approximate level of skill development you can expect, assuming you start this training relatively new to crafting welcome emails that work.

COPYWRITING FOR EMAILS THAT WELCOME NEW SUBSCRIBERS
95%

PLANNING WELCOME EMAILS
90%

GENERATING & OPTIMIZING FOR RESULTS
75%

RUNNING EXPERIMENTS
40%

TECHNICAL IMPLEMENTATION
75%

Email copywriting course

master of welcome emails

In Master of Welcome Emails, you’ll discover how to plan and write full welcome email sequences for new subscribers.

You’ll get instant access to 9 modules featuring 30+ training videos, each averaging 5 minutes in length (with transcripts). You’ll also get a dozen over-the-shoulder tutorials, worksheets and cheatsheets.

Use this process and write any welcome sequence for any company in any industry! Features an email automation map to enhance strategic decision making.

INCREASING MASTERY

The following demonstrates approximate level of skill development you can expect, assuming you start this training relatively new to planning & writing emails, ads and SMS for offer-centric campaigns.

COPYWRITING FOR OFFER-CENTRIC EMAILS
90%

COPYWRITING FOR OFFER-CENTRIC SOCIAL ADS
85%

COPYWRITING FOR OFFER-CENTRIC SMS
85%

PLANNING SEASONAL ASSETS
90%

GENERATING & OPTIMIZING FOR RESULTS
50%

RUNNING EXPERIMENTS
25%

TECHNICAL IMPLEMENTATION
35%

Email copywriting course, for campaigns

master of seasonal sales

Black Friday, Cyber Monday. Presidents Day. Labor Day. These are the times of year that the vast majority of ecommerce brands, non-profits and service businesses generate the revenue that carries them throughout the year. 

If you want your next seasonal campaign to be your best ever, start by taking the training in Master of Seasonal Sales, featuring more than 50 lessons on:

✅ Emails for seasonal campaigns,
✅ Ads for seasonal campaigns and
✅ SMS for seasonal campaigns.

Members of our agency created this program after helping to generate $5M+ in revenue for our ecommerce clients during seasonal campaigns. 

Copyhackers training is used and trusted by…

We're honored that our training is used and trusted by over 20,000 people…

Meet Joanna Wiebe. The founder. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of  Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s directly trained teams at 50+ brands, including Google. And she’s coached thousands of freelance copywriters on their rise to copywriting mastery.

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