How to edit for believability (Sweeps 3 + 4)

Presented live on Tuesday, Nov 21, 2017

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So you’ve done the clarity sweep and the voice-and-tone sweep. Things are starting to come together in your copy edits. And now comes the easy + fun part: the So What and Prove It sweeps. In this Tutorial Tuesday, the original conversion copywriter Joanna Wiebe walks you through how to do these important sweeps.


Joanna is writing in Airstory, the beautiful drag-and-drop document platform. 

TRANSCRIPT coming soon