How to edit for voice and tone

Presented live on Tuesday, Nov 14, 2017

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The best copywriting doesn’t happen in the writing stage – it’s during editing. In this tutorial, you’ll see how to use the second of the seven primary sweeps – the Voice and Tone Sweep – to edit the awesome into your copy. Builds on this training on editing for clarity.

Joanna is writing in Airstory, the beautiful drag-and-drop document platform. 

TRANSCRIPT coming soon

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Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
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