Here’s How to Pitch and Write a Guest Post for Copy Hackers

Our guest posters get great FB shares, tweets, backlinks, brand-development and signups to their lists.

If you’d like to join them, please follow exactly these steps to avoid ending up in the slush pile, where spammers, content farms, bad ideas and failed pitches go…

First things first:

We only respond to posts we’d like to pursue.
We accept 1 in 50 pitches, and only a third of those get published.

Cool? Great. Check out the steps to follow below… and follow ’em.
We love awesome pitches and the writers who write them.
And we pay $325USD for every accepted completed post.

STEP 1: Be awesome.

You’ll know if you are. No explanation needed.

STEP 2: Choose a topic you know shit-tons about.

Use the fantastic Skyscraper Method by Brian Dean to dig deep on what’s been or being said about the topic of your choosing.

Or, to avoid wasting time guessing what we wanna publish, choose one of these topics, which we’re interested in sharing on our blog:

  • How you launched, grew or shut down your business
  • Writing blog posts that get freelancers hired
  • Advanced techniques for freelance copywriters: negotiation, closing clients, networking
  • Virality and how you write blog posts that get shared wildly <– obvz your post will flunk if it doesn’t get shared wildly, so
  • Persuasion, psychology and decision-making <– either have split-tests, lab experiments or a grad degree in psych to support the idea that YOU should tell this story
  • Freelancing for lifestyle
  • Freelancing for money
  • Conversion copywriting
  • A/B testing
  • UX
  • UX vs UI vs copy
  • Product design
  • Identifying flaws in X
  • The startup lifestyle, starting your own business, startups vs small bizzes vs big bizzes
  • Google Analytics and other online biz tools that are mysteries to most people
  • Exhaustive insights into CTAs
  • Exhaustive insights into headlines
  • Exhaustive insights into form design
  • The business need for things that don’t seem to have a clear business need (e.g., content strategy, online chat)
  • Product marketing and growth hacking (i.e., actual growth hacks, not just social networking or something)
  • Things word geeks love: grammar, handwriting, hacks, lessons from authors, lessons from fiction writing
  • Direct response in today’s marketing landscape
  • Social media for data geeks and startup marketers (i.e., where everything needs to be measurable)
  • Email open rates
  • Email testing
  • Email subject lines
  • Personalization
  • Adwords vs Facebook ads vs retargeting
  • Landing page copywriting
  • Reducing churn
  • Onboarding
  • Converting free / trial users to paid users

IF YOUR POST IS NOT WELL-RESEARCHED, we won’t publish it.

IF YOUR POST IS FEWER THAN 2000 WORDS, we won’t publish it.

IF YOUR POST IS BORING AS SHIT, we won’t publish it. No listicles and no roundup posts. No voiceless wonders. No long-winded bores.

IF YOUR POST DOES NOT FEATURE YOUR FIRST-PERSON STORY OR ACCOUNT, we won’t publish it. Quick tip: write your headline in the first person.

IF YOUR POST IS >50% YOUR OPINION, we won’t publish it.

IF YOUR HEADLINE SUCKS – WHICH 99% DO – we won’t publish it.

We reserve the right to add to the above list.

STEP 3: Work on that headline some more.

Try it in the first person. That goes a long way toward shaping a great post.

Suggest a story worth reading.

Familiarize yourself with swipe files for the oldies but goodies: Gene / Eugene Schwartz, John Caples and Claude Hopkins.

Just write at least 50 headlines before you choose one. Come on. This is a copywriting blog. You can do this.

STEP 4: Pick a fight or juxtapose 2 things.

Okay, so the idea here is that the kind of articles we love reading – and publishing – have conflict. You don’t have a story without conflict. So you can choose to pick a fight with a concept or popular wisdom on a subject – like in this guest post and this guest post. You can say something everyone else is too scared to say. Or you can juxtapose 2 things people care about, like in the post “How Your Daily Caffeine Fix Is a Silent Killer of Success”.

Note that, if you wouldn’t rush to read your post, it’s unlikely we’ll rush to read it. So write your pitch well and make it interesting, mkay?

STEP 5: Send our content strategist a pitch email.

For your pitch email subject line, do the following:

  • Start with this: Guest Post Pitch:
  • Finish with the proposed headline of your post

Make your proposed headline the best one you can think of. This usually takes writing out about 25 variations of it. You’d be a fool to hold back on your headline; this is a filter for us, and we won’t open the email if the headline you write in the subject line doesn’t make us desperate to open it.

Here’s how to format the body of your email:

ABOUT ME: <then tell us about you>

MY WEBSITE: <enter your URL here>

MY KEYWORD PHRASE: <using layman’s terms, state the keyword phrase you think best describes your post (note that we’re not worried about SEO here – it’s just a good practice to narrow a post topic down to 2 or 3 words so we’re all on the same page about your idea>

“PICK A FIGHT”/”JUXTAPOSITION”: <enter the unique, possibly unexpected angle you’re going to take for this topic, and tell us why it’s so great>

MY PROPOSED POST OUTLINE: <insert outline here>

DATE TO FINISH: <enter the date that you’d expect to have a draft ready by>

When you’re really happy with that – and I mean crazy happy – seriously, we’re very hard to please (but very happy once pleased) – hit send. If you send us a bunch of shit, we’re never gonna open emails from you. Like, ever. Like, we’ll ban you. So only send your best shit. Come on. You can do this.

If we’d like you to write the post for us, we’ll email you back within 5 days of receiving your inquiry. From there, you can write! 🙂 Note that you’ll need to support your points with data – even if you’re telling your story, you’ll need screenshots and proof to make the post engaging. Sites like DeepDyve give content marketers full access to crazy amounts of academic studies, so consider investing in services like that if you want to support your thoughts with [recent / not 1960s] data.

DO NOT SEND US AN UNSOLICITED DRAFT.

Guest post pitch:

WE DELETE EMAILS THAT THAT LOOK LIKE SPAM
OR LIKE THEY’RE FROM CONTENT FARMS