How to use AI to gut check your website copy and messaging hierarchy

• Avoid analysis paralysis and have ChatGPT come up with a list of questions to ask users or website visitors
• Perfect shortcut for founders, marketers, growth hackers, especially at early stage startups
• Can take less than 1 minute to generate a dozen good user research questions

In this post, we looked at how to generate user research questions using ChatGPT to browse your live website. But what if you’re not live yet and can’t just feed AI your website to generate the questions you need? Maybe all you have is a wireframe or, at best, a mockup of your landing page.

This guide will help you with that – in seconds.

Here’s what to do: Ask ChatGPT to give you the exact questions you need – by looking at a screenshot! This is part of what it created for me when I used the AI copywriting prompts I’m about to teach you:

Here’s how to use ChatGPT 4 to generate user research questions like those ^^ for your business or client.

Step 1: Take a screenshot of your Google doc, wireframe or mockup

No matter the stage you’re at, you can (and should) start asking for feedback. Whether it’s your friends, your professional network – or even your grandma. Especially at the early stages of crystallizing your ideas into copy, it’s important to step out of your own head.

So first, let’s take a screenshot of your copy. It can be on a Google doc, a wireframe, a mockup or if you’re there already your live website. To get screenshots I use the GoFullPage Chrome extension or CleanShot X app for Mac. Whichever tool you use, make sure the screenshot is high enough in resolution so ChatGPT can read the text.

In my case I’ve used the Copyhackers’ homepage as an example:

Step 2: Enter your screenshot and prompt to get the user research questions you need

Then, simply upload the screenshot into ChatGPT 4 without entering the request yet:

And include the following prompt (which uses the RACE framework by Christopher Penn).

Copy paste this prompt:

You are a conversion copywriter, expert in decision making, persuasion, psychology, behavioral economics, marketing, sales, UX design, customer experience, branding, and conversion rate optimization. Pretend that you are also highly empathetic and understand how people think and what makes them tick. You can easily and expertly detect human behavior, thoughts, and needs based on language.

Look at the image (a website page) and write a series of website usability testing questions. The questions will need to help me understand whether or not the copy is hitting the mark and how I can improve it. I also want to understand if the social proof and the visuals I use resonate with visitors (the people looking at the website in the image). Make sure the questions you write are not leading and unbiased. Deduct the target audience from the text and visuals in the image and make them specific and relevant to the target audience. The questions should cover the entire user journey from landing on the website (the page in the image), to taking the first action, and finally taking the primary action, going through the users expectations, the context that they stumble on and the details that help them (or prevent them from) making a decision. Don't assume anything about the user and use language that anybody would understand.

ChatGPT 4 will reply with a list of great questions divided by area of analysis. Here’s what I got for the Copyhackers’ homepage:

Note: unfortunately at the time of this writing, ChatGPT doesn’t allow to share chat URLS with uploaded images.

I tried this prompt on a wireframe. Here’s what happened.

I wanted to see how well ChatGPT does at this if I share a wireframe where there are literally just placeholder images and no colors but mostly copy and the main persuasive visual elements.

This is the wireframe I’ve used for the prompt (a very early draft for a past client):

And this is the result I got:

Pretty good! Obviously depending on the level of feedback you’re looking for at the stage you’re in, you might need to adjust your prompt (for example, by adding details like “Keep in mind this is a wireframe, so users will not see images, but just placeholders” etc.). But ChatGPT will do mot of the work in any case.

Feel free to experiment and “feed” it different types of images!