HOOK, HOLD & CONVERT ATTENTION WITH…

Brand-Making, Category-Shaking Messages

We work with B2B tech and disruptive ecommerce brands to:

Whether you’re leading product marketers, content strategists or sales enablers, work with our team to find and use high-converting messages. Our team works on retainer for long-term engagements, and we recomend you approach our relationship, right from Call #1, with ongoing goals in mind. 

The best time to nail your messaging was five years ago. The second best time is today. Complete the form here, and let’s see if we’re a good fit to work together.

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Our objective is to move through the waitlist swiftly. Please complete this application with enough detail that we can easily prioritize a call with you. Thanks!


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We attribute 337% YoY growth in sales pipeline to jo's work with us.
Ben Thompson & Travis Kimmel
Cofounders, GitPrime (YC16, acquired)

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$1B case study
while working with us on their dtc funnels & campaigns, resident (Nectar, Awara, Dreamcloud) grew year-over-year from $44M to $250M to $500M+ in revenue. in 2024, they were acquired for $1B.
3+ year engagement. Contact us for details.

Executive Workshop & Certification

Equip your senior leaders and marketers (Director, VP, SVP) with a repeatable system for shaping messages that convert. Your leaders are empowered to direct, critique and align their teams with clarity and consistency.

The Copyselling System Workshop Series

Based on her forthcoming book Copyselling (Simon & Schuster 2026), Joanna facilitates the Copyselling System Workshop (CSW) via a series of on-site and remote workshops with your leadership team. She continues to work with your leaders and, in most cases, their teams over a series of campaigns to fully integrate CSW into their work.

This program follows three phases, culminating in Copyselling Certification. Although an accelerated track is available, we recommend you allow at least 16 weeks for participants to achieve certification.

Outcomes of CSW include:

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s directly trained teams at 50+ brands, including Google. And she’s coached 1000s of freelance copywriters on their rise to copywriting mastery.

Fully Customizable Team Training Options

Fractional Content & Messaging Leadership

On a very limited basis, Joanna Wiebe embeds in a team to offer direct coaching, feedback and strategic guidance. 

Multi-Seat Licensing

Upskill your marketing team with the world’s best copywriting training: Copy School by Copyhackers. Curate your preferred training topics, host on your servers and enjoy dedicated support.

Professional-Grade Training & Mentorship

Give your practitioners live weekly training and Q&As with Joanna Wiebe. Customize the experience with private 1:1 copy reviews, team reviews, skill roadmapping and more.

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