Copyhackers careers

Copy Director

We are recruiting a Copy Director to lead our team of copywriters full-time in Edmonton, Alberta. A relocation package is available.

We are the premier conversion copywriting agency specializing in B2B SaaS and ecommerce copywriting for websites and emails; increasingly we are moving toward segmentation and personalization initiatives, which is becoming super-interesting (and which you’re sure to love, if copy is your thing). Our fast-growing team includes researchers, account leads, a head of operations, a copy chief and a selection of specialized copywriters.

ABOUT YOU: You’ve spent the last decade moving up the ranks at an agency and/or in-house for a large tech company. Your focus on combining research, analytics, product insight, competitive insight, UX, SEO and CRO with copywriting is what’s set you apart in your career. Your refined perspective on experimental copywriting – that can be measured and optimized – is what helps you achieve outstanding results for your team / clients.

ABOUT THE ROLE: You’ll oversee and direct all copywriting. Every email, landing page, ad and website we write will go through you and involve you; you’ll work hands-on with in-house and contract copywriters to:

  • Ideate and brainstorm
  • Develop strategies and new approaches to solving digital marketing challenges
  • Coach our copywriters to push for “breakthrough or bust” copy
  • Constantly ask and answer “Why?”
  • Transform research- and framework-driven outlines into first drafts into outstanding final drafts
  • Review all copy before sending it, in its best possible state, to the Copy Chief / CEO
  • Review past copy successes and failures, for our team and in published studies, to drive repeatable frameworks
  • Identify growth opportunities for our copywriters and yourself, and develop plans to address those opportunities

In an effort to drive experimentation and truly world-class copy, you will also write copy, regularly run copy training and workshopping sessions, influence research initiatives and act as copy editor.

You will lean heavily on the science of copywriting – including research, frameworks and formulas – while also bringing an artfulness to the copy you and the team produce. If the team doesn’t know why they’ve written something a certain way, you will spot that and coach them to better challenge conventions.  

To succeed in this position, you should:

  • Be well-versed in growth and copywriting, and voraciously consume content on optimizing online sales – this is something you still love not just something you’ve been doing for a while
  • Have 8+ years’ experience in hands-on copywriting, creative direction and digital optimization
  • Have 3+ years’ experience coaching / leading teams of copywriters
  • Understand information design, including messaging hierarchies, with 3+ years’ experience in wireframing web pages, apps and more
  • Have a degree or diploma in English, Marketing, Psychology or Journalism
  • Meet deadlines
  • Be tech savvy
  • Speak digital marketing – backlinks, funnels, split-tests, segmentation, the list goes on
  • Craft good arguments using rhetorical devices, persuasive techniques and an always-growing understanding of human decision-making
  • Write very well
  • Work with hunger 

Reports to: Copy Chief / CEO Joanna Wiebe

Hours: 40 per week

Salary: $110,000 to $120,000 CAD, plus performance bonus

Vacation: Three weeks

Location: Edmonton, Alberta

Position will close when filled.

TO APPLY: Email your resume, cover letter and samples to this address


Jr. Conversion Copywriter

Our agency (CH Agency) is recruiting a Junior Conversion Copywriter to join our team full-time in Edmonton, Alberta.

We are the premier conversion copywriting agency specializing in B2B SaaS copywriting for websites and emails, but also with interesting clients in consumer spaces, like sports, entertainment and ecommerce.

Your job will be largely copywriting (85% of the role) but also stretch assignments (15%). Day-to-day activities include:

  • Ad hoc training, from the copy chief, on copy techniques and practices you should use
  • Using research, provided by our research team, to draft copy
  • Workshopping copy with other copywriters and the copy chief
  • Creating spit-drafts, outlines or SFDs for review and approval
  • Finalizing copy
  • Editing copy for clarity, voice, specificity, believability and just plain awesomeness
  • Updating the project manager on your progress

You are newer to conversion copywriting. In our team, you will learn to lean heavily on the science of copywriting – including research, frameworks and formulas – while also bringing an artfulness to your copy. You are not being hired to write; you are being hired to convince

To succeed in this position, you should:

  • Have an active interest in digital marketing and copywriting
  • Have at least 1 year of experience in hands-on copywriting
  • Have a degree or diploma in English, Marketing, Psychology or Journalism
  • Accept criticism well, and always be critical
  • Be tech savvy and comfortable with online marketing, social media, email marketing, mobile, UX, SEO and CRO
  • Have an eye for information design so you can be trained in wireframing
  • Craft good arguments using rhetorical devices, persuasive techniques and an always-growing understanding of human decision-making
  • Write convincingly – you did well on Debate Club
  • Work fast with others and on your own

Hours: 40 per week

Salary: $55,000 – $70,000 CAD, plus performance bonus

Vacation: Three weeks

Location: Edmonton, Alberta

We are always interested in hiring great candidates for this role.

TO APPLY: Email your resume, cover letter and samples to this address


Sr. Conversion Copywriter

Our agency (CH Agency) is recruiting Sr. Conversion Copywriters to join our team full-time in Edmonton, Alberta. A relocation package is available.

We are the premier conversion copywriting agency specializing in B2B SaaS copywriting for websites and emails, with interesting clients in consumer spaces, like sports, entertainment and ecommerce.

Your job will be largely developing messaging strategies for email, web and ads and executing on those, with a team of copywriters and researchers to assist you. Day-to-day activities include:

  • Ad hoc training, from the copy chief and copy director, on copy techniques and practices you should use
  • Reviewing raw survey data to find sticky voice-of-customer language
  • Conducting review and forum mining to find messages
  • Workshopping copy with the team
  • Creating spit-drafts, outlines or SFDs for review and approval
  • Turning second drafts into wireframes
  • Editing copy for clarity, voice, specificity, believability and just plain awesomeness
  • Presenting copy-in-wires to the team
  • Helping out on client calls, where necessary
  • Updating the project manager on your progress

You will learn to lean heavily on the science of copywriting – including research, frameworks and formulas – while also bringing an artfulness to your copy.

To succeed in this position, you should:

  • Geek out on growth and copywriting – this is something you love not just something you do
  • Have 2 to 3 years’ experience in hands-on copywriting (not content creation)
  • Have a degree or diploma in English, Marketing, Psychology or Journalism
  • Refuse to miss deadlines, have the world’s thickest skin and be ready to kill your darlings
  • Be tech savvy – there’s no romance in owning a typewriter
  • Get digital marketing, social media, email marketing, mobile, UX, SEO and CRO
  • Have an eye for information design
  • Craft good arguments using rhetorical devices, persuasive techniques and an always-growing understanding of human decision-making
  • Write very well
  • Always be learning
  • Hit the ground running

Hours: 40 per week

Salary: $90,000 – $100,000 CAD, plus performance bonus

Vacation: Three weeks

Location: Edmonton, Alberta

We are always interested in hiring great candidates for this role.

TO APPLY: Email your resume, cover letter and samples to this address


UX & UI Designer

Join our team to transform high-converting copy into even higher-converting web pages, web experiences and mobile experiences that delight audiences, as our UX & UI Designer.

This role spans two teams: our agency and our online training business. In this role, you will work directly with account leads, copywriters and project managers to bring conversion experiences to life for the Copyhackers brand and the brands of our clients.

Your days will include:

  • Designing and delivering wireframes, user stories, user journeys and mockups optimized for a range of devices and interfaces
  • Working with social media and copywriters to create compelling social assets
  • Working with digital production and product managers to optimize visuals for our online training and YouTube assets
  • Working with business development to design partner assets, including PDFs and webinar slides
  • Understanding and communicating customer needs, goals and behaviours
  • Creating a unique and engaging visual identity that supports and reinforces conversion copywriting
  • Incorporating emerging user testing data into designs
  • Rapidly iterating on concepts and articulating ideas to the team
  • Owning our user-centered design approach
  • Solving complex design and conversion problems
  • Identifying and troubleshooting UX and UI issues as they arise
  • Analyzing and critiquing UI trends and gaps
  • Illustrating design ideas using storyboards, process flows and sitemaps

This is a great role for a mid-level designer looking to focus on digital marketing for SaaS and ecommerce. To qualify, you should have:

  • 2-3 years’ UX design experience
  • Understanding of psychological foundations of UX
  • Experience creating wireframes, storyboards, user flows, visual designs and mobile prototypes as well as clear documentation
  • Ability to articulate UX design decisions to non-designers
  • Involvement in designing and conducting usability testing, engageability testing and UX research
  • Proficiency in Photoshop, Illustrator and XD or other prototyping tools

Hours: 40 per week

Salary: $55,000 to $65,000 CAD, plus performance bonus

Vacation: Three weeks

Location: Edmonton, Alberta

Position will close when filled.

TO APPLY: Email your resume, cover letter and samples to this address

Copyhackers Tutorial Tuesdays training calendar

Copywriting tutorials

COPYWRITING
How to write a long-form sales page using survey data
SEO copywriting
Why good copy performs badly
Conversion copywriting defined
How to use VoC to create outlines
How to validate your copy
How to make your writing sound good
Getting creative with conversion copy
How to write headlines
How to be specific in your copy
How to write great bullet lists
How to write a long-form sales page
How to write compelling “agitation” copy
How to write holiday copy
3 essential copy techniques to use daily
How to write a sales page
How to optimize crossheads/subheads

AD COPYWRITING
How to optimize Facebook ad copy
How to write an Adwords ad
How to write Facebook-compliant ads

DIGITAL MARKETING
How to evergreen your course sales
How to use SEO landing page
How to get more subscribers
How to script the first sales video
How to script the second sales video
How to script the third sales video

EMAIL COPYWRITING
How to write welcome emails
How to write a launch-day sales email
How to write a last-day launch email
How to write a cold email
How to write cold emails for services
How to write a trial-ending SaaS email
How to write a post-welcome SaaS email
How to write TOFU emails

FREELANCING
How to shift the way you think about money
Think you’re not ready for a VA?
How to get paid to write proposals
Creating and selling packages
How to write a project proposal
How to present your copy to clients
How to get more proposals approved
How to wireframe your landing pages
The art & science of pestering
How to pitch your copywriting services
How to create a biz-worthy home office
How to handle awkward client convos
How to master customer interviews
How to keep your copy reviews on track

PLANNING & PRE-WORK
How to write a long-form sales page using survey data
A super-speedy formula to find VoC
How to Marie Kondo your VoC data
Optimize your email sequence with Trello
How to research a blog post
How to plan a SaaS onboarding funnel
How to use Amazon review mining
How to do a content audit
How to know what your visitor’s thinking
Creating a launch command center
A 3-part copywriting process for newbies

OPTIMIZATION
Likes to leads
SEO copywriting
How to optimize a headline
How to optimize a SaaS sequence
How to optimize content for SEO
How to validate your copy
How to optimize Facebook ad copy

CONTENT
Breakthrough blog post topics
How to write an epic blog post
How to write a mass-appeal blog post
How to write funny content
How to keep readers reading
Blog post formula for authority building
How to write an ultimate guide

THE SEVEN SWEEPS (Editing)
Sweep 1: The Clarity Sweep
Sweep 2: The Voice + Tone Sweep
Sweeps 3 & 4: The Believability Sweeps
Sweep 5: The Specificity Sweep
Sweep 6: The Heightened Emotion Sweep
Sweep 7: The Zero Risk Sweep