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NEW! Upskill your team for FREE on the cornerstone of performance marketing: conversion copywriting.

Start with Conversion Copywriting for Beginners. We’ll enroll up to 10 of your team members for free. 


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*No guarantee of results is made.

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The gold standard of conversion copywriting books

Every single copywriter who tells you to find your message using “voice of customer” data has learned that from this book. Whether directly or indirectly. 

By far our most popular ebook, “Where Stellar Messages Come From” is your complete introduction to writing copy that converts by listening to your customers. 

Headlines are freaking everything. I'll show you how to write them like it's your job. (Because it is.)

The reason I wrote this book is because headlines are so so so so so critical to people understanding what you do… and yet all the SaaS and ecommerce brands I was working with were getting their headlines entirely wrong. 

This ebook walks you through what makes a great headline for modern websites. How can you stop visitors in their tracks and keep them reading? I’ll show you how. 

Cover of the copywriting book Buttons & Click-Boosting Calls to Action

How're you gonna convert online without clicking buttons? You aren't. So make those buttons click-worthy!

Though small in physical size, your button is the site of conversion on your page. You cannot convert online without clicking at least one button. And anyone that tells you a button is “just” micro-copy or that button tests are “a waste of time” is out to lunch. Stop listening to them. Buy this button copywriting book, read it and act on it. 


A must-have for anyone that writes copy

Prerna Malik September 16, 2022

“Where Stellar Messages Come From is one of those books you'll want to come back to over and over again. Not only will this book give you the tools you need to excavate messaging gold, but it will also give you the confidence to write copy that will outperform controls and set new benchmarks.

Never again will you sit down and wonder where to start a sales page or an email sequence. You'll know exactly what to write and why a word should go on a page.”


Big lessons within binge-worthy pages

Sha Sha September 19, 2022

“This is a classic read for ALL copywriters. Joanna succinctly explains how to construct the right message for the right audience. Learning those fundamentals by heart will go a long way throughout your copywriting career. Whether you’re new to the copy game or looking to brush up on your copy chops, this ebook is a must-add to your reading list.”


My sales page conversion rates jumped from 4% to 11.9%

Amanda O. Neill November 6, 2022

“Don't "guess" a single word of copy without reading this first. My sales page conversion rates jumped from 4% to 11.9% using this research method. If you write copy for clients or executives in your company, it helps them understand how important client-centered copy is to bottom line sales. Otherwise, you're just throwing spaghetti on the wall to see what sticks.”


It feels like magic, but it’s science

Marika Tosi September 21, 2022

“There is no doubt that Copyhackers is the Harvard of copywriting, and this book is the perfect starting point for learning what A-list copywriters are doing.

You’ll learn how voice of customer data is crucial when writing copy and you’ll be able to identify swipe-worthy messages in the clutter. So that you can fill your sales page, email or website with the most effective words to convert your reader.”


Definitely For Busy Founders and Marketers

Jean March 31, 2023

“Joanna's books are definitely for busy founders and marketers. Bought all of them and implemented in the same week. Didn't need all of the marketing fluff. Joanna wrote actionable and fun books. And this one is the foundation."


Such an easy read. And tons of helpful information

JP April 28, 2023

"Really helpful book that talks about how to write and format the headlines and subheadings of your online writing. It's an easy read and it teaches you how to make your writing stand out and grab the attention of your intended audience. Check it out!"


Packed With Interesting Ideas

Ton Tognolli July 24, 2023

"Lots of stuff is common stuff you can find online, but i always think if i can get one big idea out of it, it is worth the money. I got ONE big idea out of it that made my concept stronger. So, thank you very much Joanna!"

For ANYONE that writes copy

Master Messaging. With
The Copyhackers Classics.

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Get your hands on the only copywriting guides written exclusively to improve conversions. 

You’ll use these bite-sized guides to craft conversion-critical copy like headlines, websites, and long-form sales pages. So you can eliminate guesswork. And become a master of writing messages that sell.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Meet Joanna Wiebe. The author. The teacher. The original conversion copywriter.

Joanna Wiebe is the founder of Copyhackers – where marketers of all stripes go when they’re ready to become the most profitable person in the room.

For over 15 years, companies like BT, Canva, Huel, Glowforge, Intuit, MetaLab, Prezi, Sprout Social and VWO have trusted Joanna to help them find their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s coached thousands of freelance copywriters on their rise to copywriting superstardom. A tier where mind-blowing results and five-figure invoices go hand in hand.

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